Lin Yee Wei

Liaised with directors to decide on operational activities and set strategic goals; maintained relationships with directors and other departments to ensure effective coordination; supervised staff across departments and provided constructive feedback. Reviewed financial information and adjusted operational budgets to promote profitability; managed money handling, accounting and banking processes; created financial plans to increase revenue margins; managed Finance and Account teams to track financial status; prepared weekly and monthly reports and analyzed data to evaluate overall performance and optimize costing, revenue and profit. Analyzed market trends to identify business opportunities and maximize profits; oversaw the preparation of the company budget. Worked closely with the marketing team to stay updated on digital marketing trends, campaign performance, and client needs; conducted regular meetings to address issues and brainstorm improvements.

Managed company Facebook page (posting and replying to messages); built and launched Facebook ads; researched and analyzed market trends; created and launched Google Ads campaigns; assisted tracking campaigns’ performance; brainstormed to improve campaign performance; performed ad hoc assignments.

Understood client value and utilized strategies to achieve client objectives; led account planning and optimization, including structuring and targeting improvements; made informed decisions across account dimensions based on current market results; closely coordinated with clients to meet needs, resolve issues and ensure satisfaction; prepared weekly and monthly campaign performance reports; provided marketing training for Junior Marketing Executives; assisted and managed Marketing Executives in planning, optimizing and monitoring campaigns.