I'm Jonathan Cohen, an Art Director and Marketing Design Leader with 10+ years of experience specializing in brand systems, integrated campaign art direction, and digital storytelling across tech, SaaS, fintech, and cybersecurity. I lead end-to-end creative from concept through production, translating product and brand strategy into clear, audience-ready narratives across web, performance marketing, events, and multi-channel campaigns. I'm known for scaling consistency through design systems and rebrands, partnering closely with Product Marketing, Brand, and cross-functional teams to deliver creative that supports measurable outcomes. I bring hands-on craft and people leadership, mentoring junior designers and guiding freelancers to raise quality, speed, and cohesion across global and regional work. I also leverage AI-assisted design tools to accelerate exploration, improve decision quality, and streamline workflows in complex tech environments.

Jonathan Cohen

I'm Jonathan Cohen, an Art Director and Marketing Design Leader with 10+ years of experience specializing in brand systems, integrated campaign art direction, and digital storytelling across tech, SaaS, fintech, and cybersecurity. I lead end-to-end creative from concept through production, translating product and brand strategy into clear, audience-ready narratives across web, performance marketing, events, and multi-channel campaigns. I'm known for scaling consistency through design systems and rebrands, partnering closely with Product Marketing, Brand, and cross-functional teams to deliver creative that supports measurable outcomes. I bring hands-on craft and people leadership, mentoring junior designers and guiding freelancers to raise quality, speed, and cohesion across global and regional work. I also leverage AI-assisted design tools to accelerate exploration, improve decision quality, and streamline workflows in complex tech environments.

Available to hire

I’m Jonathan Cohen, an Art Director and Marketing Design Leader with 10+ years of experience specializing in brand systems, integrated campaign art direction, and digital storytelling across tech, SaaS, fintech, and cybersecurity. I lead end-to-end creative from concept through production, translating product and brand strategy into clear, audience-ready narratives across web, performance marketing, events, and multi-channel campaigns.

I’m known for scaling consistency through design systems and rebrands, partnering closely with Product Marketing, Brand, and cross-functional teams to deliver creative that supports measurable outcomes. I bring hands-on craft and people leadership, mentoring junior designers and guiding freelancers to raise quality, speed, and cohesion across global and regional work. I also leverage AI-assisted design tools to accelerate exploration, improve decision quality, and streamline workflows in complex tech environments.

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Language

English
Fluent
Hebrew (modern)
Fluent

Work Experience

Senior Marketing Designer at Akamai Technologies
July 1, 2024 - Present
Lead art direction and creative development for global brand and product marketing initiatives across digital and print campaigns, events, and stage design. Own and evolve core brand systems for consistency and scalability across performance marketing, events, sales enablement, and internal communications. Guide projects from concept through production with a balance of hands-on design and cross-functional alignment. Mentor junior designers to raise quality and cohesion; leverage AI-assisted tooling to accelerate asset creation and streamline workflows.
Senior Marketing Designer at Noname Security
August 1, 2021 - July 1, 2024
Led art direction for integrated marketing campaigns across web, digital, and performance channels in a high-growth cybersecurity environment. Executed a full brand refresh aligning visual identity, UX, and campaign storytelling to improve engagement and brand clarity. Built and scaled design systems to increase consistency and reduce production friction. Managed freelance designers and drove end-to-end creative delivery from concept through production.
Senior Marketing Designer | Junior Marketing Designer (Promoted) at Payoneer
March 1, 2019 - January 1, 2022
Joined as a Junior Marketing Designer and progressed to Senior Marketing Designer within one year, expanding responsibility across global marketing initiatives. Contributed to global brand evolution through art direction and design of product visuals, marketing websites, and campaign-led digital experiences. Partnered with Product Marketing, Content, and Regional Marketing teams to deliver cohesive storytelling; designed lifecycle marketing assets and scalable brand patterns to improve consistency.
UX/UI Designer at Brio Interactive Design Studio
October 1, 2017 - August 1, 2018
Designed and launched end-to-end desktop and mobile digital experiences for e-commerce and technology clients. Led UX and UI across responsive web and product interfaces, improving usability and engagement. Facilitated client workshops and design sprints, produced wireframes and prototypes, and collaborated with developers to ensure design intent and quality.
Marketing Designer at Twine Security (Freelance)
April 1, 2025 - Present
Design and deliver digital marketing assets, product visuals, and campaign-led creative aligned with brand standards and business objectives. Translate complex security concepts into clear, consistent storytelling across digital channels. Support brand pattern evolution and produce presentation-ready materials for external communications and stakeholder-facing content.
Branding Designer at Omnissa (Formerly VMware EUC)
April 1, 2024 - July 1, 2024
Led art direction and visual identity development for a large-scale corporate rebrand, including logo, typography, color systems, iconography, and core assets. Used AI-assisted design tools to accelerate exploration and ensure consistent application. Documented a scalable brand system and guided rollout across marketing, digital products, and internal communications; partnered with leadership to align creative with strategic goals.

Education

Master of Arts (MA), Design, Visual Communication at Royal College of Art, London
January 11, 2030 - January 1, 2021
Bachelor of Arts (BA), Visual Communication at Bezalel Academy of Arts and Design, Jerusalem
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment