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I’m Yenifer Ochoa—a bilingual multimedia marketing strategist and freelance digital marketing professional with over a decade of experience helping brands grow through thoughtful strategy, digital innovation, and meaningful storytelling. I’m known for leading impactful media campaigns, translating data into clear insights, and driving growth across paid channels while collaborating with creative teams and stakeholders to craft outcomes that matter. I’m passionate about blending business strategy with creativity to amplify social impact, and I’m excited to explore new opportunities where I can scale my expertise to deliver measurable results.…I’m Yenifer Ochoa—a bilingual multimedia marketing strategist and freelance digital marketing professional with over a decade of experience helping brands grow through thoughtful strategy, digital innovation, and meaningful storytelling. I’m known for leading impactful media campaigns, translating data into clear insights, and driving growth across paid channels while collaborating with creative teams and stakeholders to craft outcomes that matter. I’m passionate about blending business strategy with creativity to amplify social impact, and I’m excited to explore new opportunities where I can scale my expertise to deliver measurable results.

Yenifer Ochoa

Content Creator, Brand Strategist, Marketing Strategist, +2

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I’m Yenifer Ochoa—a bilingual multimedia marketing strategist and freelance digital marketing professional with over a decade of experience helping brands grow through thoughtful strategy, digital innovation, and meaningful storytelling. I’m known for leading impactful media campaigns, translating data into clear insights, and driving growth across paid channels while collaborating with creative teams and stakeholders to craft outcomes that matter. I’m passionate about blending business strategy with creativity to amplify social impact, and I’m excited to explore new opportunities where I can scale my expertise to deliver measurable results.…I’m Yenifer Ochoa—a bilingual multimedia marketing strategist and freelance digital marketing professional with over a decade of experience helping brands grow through thoughtful strategy, digital innovation, and meaningful storytelling. I’m known for leading impactful media campaigns, translating data into clear insights, and driving growth across paid channels while collaborating with creative teams and stakeholders to craft outcomes that matter. I’m passionate about blending business strategy with creativity to amplify social impact, and I’m excited to explore new opportunities where I can scale my expertise to deliver measurable results.

Available to hire

I’m Yenifer Ochoa—a bilingual multimedia marketing strategist and freelance digital marketing professional with over a decade of experience helping brands grow through thoughtful strategy, digital innovation, and meaningful storytelling. I’m known for leading impactful media campaigns, translating data into clear insights, and driving growth across paid channels while collaborating with creative teams and stakeholders to craft outcomes that matter. I’m passionate about blending business strategy with creativity to amplify social impact, and I’m excited to explore new opportunities where I can scale my expertise to deliver measurable results.

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Digital Campaign Specialist at WDRB/BCI Media

May 1, 2020 - August 1, 2022

Led development and execution of multi-channel digital media plans; built budgets, conducted research, and presented strategic recommendations to clients. Managed backend trafficking across programmatic, email, social, SEO, SEM, and reputation-management channels; optimized DSP campaigns and generated performance reports. Created email content workflows and managed local SEO and Google My Business initiatives to boost online visibility.

Campaign Manager at Effectv (formerly Comcast Spotlight)

June 1, 2017 - January 1, 2020

Directed end-to-end ad campaigns across TV and digital; improved targeting strategies; developed research-driven proposals and aligned deliverables with client objectives. Standardized workflows for campaign setup, tracking, and reporting to improve efficiency and accuracy. Monitored campaigns to meet milestones and optimize performance.

Account Coordinator at Effectv (formerly Comcast Spotlight)

October 1, 2015 - May 1, 2017

Managed ad sales inventory, supported pricing strategies, and maintained tracking databases for seamless campaign launches. Contributed to revenue growth through targeted audience insights and optimized inventory utilization; collaborated with sales and operations to enhance client satisfaction and campaign performance.

Account Executive at Effectv (formerly Comcast Spotlight)

October 1, 2014 - September 1, 2015

Built relationships with local businesses and agencies to deliver customized multi-screen advertising solutions across TV and digital platforms. Developed and presented targeted proposals leveraging audience data, managed the full sales cycle, and ensured smooth campaign execution and billing while achieving goals.

Associate Account Executive at Effectv (formerly Comcast Spotlight)

January 30, 2014 - August 30, 2014

Completed an 8-month rotational program across research, marketing, sales, and data analysis to develop a strong foundation in media sales. Supported client acquisition and retention strategies and analyzed market trends to assist in targeted advertising campaigns.

Freelance Digital Marketing Consultant - Remote at Freelance

December 31, 2024 - Present

Develop and execute targeted digital marketing campaigns across paid media channels to drive client acquisition and revenue growth. Analyze campaign data and advise clients on digital marketing strategies, attribution models, and industry best practices to maximize advertising impact.

Account Executive at Spectrum Reach

October 1, 2023 - December 31, 2024

Closed major media campaigns for one of the region’s largest auto groups and top healthcare insurance provider, driving significant revenue growth. Consistently achieved and exceeded sales budgets through strategic, data-driven advertising proposals across TV and digital platforms. Advised clients on end-to-end media strategy, from creative development to audience targeting and performance tracking, while fostering strong, long-term relationships. Oversaw campaign execution and optimization to ensure ROI, delivering measurable results and ongoing strategic recommendations.

Manager, Advanced Advertising Sales at Spectrum Reacah

September 1, 2022 - September 30, 2023

Drove revenue growth across three Southern California offices by providing strategic leadership in advanced advertising solutions, contributing to the region consistently achieving sales budgets. Led monthly and quarterly trainings to elevate team proficiency in digital products, Google Analytics, market trends, and reporting—empowering sales teams to exceed performance benchmarks. Acted as a strategic advisor in high-stakes client engagements, including VIP and top- billing accounts, delivering data-driven insights and advanced media solutions that strengthened relationships and secured long-term business. Collaborated cross-functionally to enhance campaign performance and attribution accuracy using native and third-party platforms, while optimizing media budgets for maximum ROI and measurable success.