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A Senior Digital Designer with a luxury pedigree, I’ve spent over four years bridging the gap between high-end storytelling and technical e-commerce execution for global icons like Bobbi Brown and La Mer. I specialize in "thumb-stopping" visual experiences—from leading 0-to-1 storefront launches on Amazon to building scalable design systems from scratch. I’m an AI-forward creator who obsesses over typography, pixel-perfection, and the intersection of prestige branding and emerging tech, always striving to deliver work that is as strategically sound as it is aesthetically elite.…A Senior Digital Designer with a luxury pedigree, I’ve spent over four years bridging the gap between high-end storytelling and technical e-commerce execution for global icons like Bobbi Brown and La Mer. I specialize in "thumb-stopping" visual experiences—from leading 0-to-1 storefront launches on Amazon to building scalable design systems from scratch. I’m an AI-forward creator who obsesses over typography, pixel-perfection, and the intersection of prestige branding and emerging tech, always striving to deliver work that is as strategically sound as it is aesthetically elite.

Yeoeun Cho

Product Designer, UX Designer, UI Designer, +5

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A Senior Digital Designer with a luxury pedigree, I’ve spent over four years bridging the gap between high-end storytelling and technical e-commerce execution for global icons like Bobbi Brown and La Mer. I specialize in "thumb-stopping" visual experiences—from leading 0-to-1 storefront launches on Amazon to building scalable design systems from scratch. I’m an AI-forward creator who obsesses over typography, pixel-perfection, and the intersection of prestige branding and emerging tech, always striving to deliver work that is as strategically sound as it is aesthetically elite.…A Senior Digital Designer with a luxury pedigree, I’ve spent over four years bridging the gap between high-end storytelling and technical e-commerce execution for global icons like Bobbi Brown and La Mer. I specialize in "thumb-stopping" visual experiences—from leading 0-to-1 storefront launches on Amazon to building scalable design systems from scratch. I’m an AI-forward creator who obsesses over typography, pixel-perfection, and the intersection of prestige branding and emerging tech, always striving to deliver work that is as strategically sound as it is aesthetically elite.

Available to hire

A Senior Digital Designer with a luxury pedigree, I’ve spent over four years bridging the gap between high-end storytelling and technical e-commerce execution for global icons like Bobbi Brown and La Mer. I specialize in “thumb-stopping” visual experiences—from leading 0-to-1 storefront launches on Amazon to building scalable design systems from scratch. I’m an AI-forward creator who obsesses over typography, pixel-perfection, and the intersection of prestige branding and emerging tech, always striving to deliver work that is as strategically sound as it is aesthetically elite.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Designer at Bobbi Brown Cosmetics, The Estée Lauder Companies Inc.

November 1, 2025 - Present

Evolved brand systems, delivering hands-on design execution across web, social, email, and campaign touchpoints. Built scalable brand systems and campaign toolkits used across global cross-functional teams. Integrated generative AI into design workflows to expand creative variety and accelerate production. Designed key visuals, motion graphics, growth ads, and launch assets for new features and campaigns.

Visual Designer at Bobbi Brown Cosmetics, The Estée Lauder Companies Inc.

May 1, 2025 - September 1, 2025

Led the 0 to 1 design and launch of e-commerce storefront experiences, including Bobbi Brown's Amazon storefront. Designed end-to-end web experiences including IA, wireframes, UX, UI, and content design. Built component-based design templates and reusable asset libraries that scaled production across teams. Used AI-generated imagery to rapidly prototype and test alternative visual directions.

Brand Designer at Bobbi Brown Cosmetics, The Estée Lauder Companies Inc.

February 1, 2022 - January 1, 2025

Designed cross-channel digital campaigns across web, paid media, social, and retail environments. Created static and motion assets for web, paid media, email, and platform content. Developed visual guidelines and design toolkits enabling consistent execution across global markets.

Digital Designer at La Mer, The Estée Lauder Companies Inc.

June 1, 2021 - February 1, 2022

Maintained and evolved brand identity across digital ecosystems and marketing touchpoints. Designed visuals for launches across web, CRM, retail, and paid medias. Built campaign systems and documentation to support cross-functional teams.