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Brand and corporate communications professional with 19+ years of experience leading corporate branding, executive and internal communications, and end-to-end creative production. Trusted partner to senior leadership, delivering consistent brand governance and communication materials that translate complex business objectives into clear, engaging visuals. Experienced across healthcare and education environments and agency/creative work, with strong capabilities in creative direction, stakeholder engagement, integrated campaign development, multimedia production (video/photo/design), and project/vendor management.…Brand and corporate communications professional with 19+ years of experience leading corporate branding, executive and internal communications, and end-to-end creative production. Trusted partner to senior leadership, delivering consistent brand governance and communication materials that translate complex business objectives into clear, engaging visuals. Experienced across healthcare and education environments and agency/creative work, with strong capabilities in creative direction, stakeholder engagement, integrated campaign development, multimedia production (video/photo/design), and project/vendor management.

Yeong Shing

Graphic Designer, Brand Designer, Videographer, +1

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Brand and corporate communications professional with 19+ years of experience leading corporate branding, executive and internal communications, and end-to-end creative production. Trusted partner to senior leadership, delivering consistent brand governance and communication materials that translate complex business objectives into clear, engaging visuals. Experienced across healthcare and education environments and agency/creative work, with strong capabilities in creative direction, stakeholder engagement, integrated campaign development, multimedia production (video/photo/design), and project/vendor management.…Brand and corporate communications professional with 19+ years of experience leading corporate branding, executive and internal communications, and end-to-end creative production. Trusted partner to senior leadership, delivering consistent brand governance and communication materials that translate complex business objectives into clear, engaging visuals. Experienced across healthcare and education environments and agency/creative work, with strong capabilities in creative direction, stakeholder engagement, integrated campaign development, multimedia production (video/photo/design), and project/vendor management.

Available to hire

Brand and corporate communications professional with 19+ years of experience leading corporate branding, executive and internal communications, and end-to-end creative production. Trusted partner to senior leadership, delivering consistent brand governance and communication materials that translate complex business objectives into clear, engaging visuals.

Experienced across healthcare and education environments and agency/creative work, with strong capabilities in creative direction, stakeholder engagement, integrated campaign development, multimedia production (video/photo/design), and project/vendor management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Chinese

Advanced

Malay

Intermediate

Work Experience

Senior Assistant Manager at National Healthcare Group

July 1, 2023 - Present

Managed corporate brand governance across multiple healthcare institutions, ensuring consistent application of brand identity and corporate communication standards. Led creative development of strategic communication materials supporting executive leadership, HR initiatives, and digital transformation programmes. Produced executive-level Town Hall presentations and leadership communication materials viewed by thousands of employees. Developed organization-wide creative templates to improve branding consistency and reduce duplication. Managed end-to-end production of internal digital newsletters, multimedia campaigns, and employee engagement materials, collaborating with clinical leaders, researchers, and corporate stakeholders to turn complex information into clear communication assets.

Senior Graphic Designer at Panache Design

July 1, 2013 - June 30, 2023

Led and mentored design team through collaborative brainstorming, creative direction, briefing, and alignment with client marketing strategies. Served as regional brand custodian for the Asia-Pacific region for premium hospitality brands including Crowne Plaza, Holiday Inn, and Holiday Inn Express. Conceptualised and executed complete client artwork from concept to production, ensuring alignment with campaign goals. Coordinated with commercial printers to meet technical specifications, budget constraints, and strict delivery deadlines. Handled inbound sales enquiries, prepared commercial quotations, and managed client orders to support retention.

Multimedia Executive at Raffles Medical Group

January 1, 2010 - June 30, 2013

Spearheaded internal video production for the corporate YouTube channel across pre-production, storyboarding, filming, post-production editing, and motion graphics. Served as lead videographer and photographer for major internal and external corporate events. Conceptualised and developed print marketing materials (leaflets, booklets, posters, magazines) and digital assets (web graphics, banners, staff newsletters, EDMs). Managed collaborations with external design agencies and production firms to ensure high-quality deliverables.

Assistant Media Specialist at Singapore Polytechnic

April 1, 2007 - June 30, 2008

Implemented visual, sound, and online learning design principles to build scalable e-learning templates and establish a replication model for effective online modules. Advised academic faculty on converting traditional curricula into engaging web-based courses using Blackboard. Programmed and designed interactive e-learning interfaces using Adobe Flash. Planned, filmed, and edited institutional corporate videos.