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I am a creative and strategic content lead with 10+ years of experience in editorial writing, content strategy, and thought leadership. I transform complex topics into clear, engaging narratives across fintech, sustainability, fashion, and design. With a background in creative writing and journalism, I bring a storytelling approach and research passion to SEO content, founder interviews, brand voice development, and long-form editorial strategy. I lead editorial projects with a focus on measurable impact and a collaborative approach, serving both B2B and B2C audiences across tech, travel, and lifestyle sectors.…I am a creative and strategic content lead with 10+ years of experience in editorial writing, content strategy, and thought leadership. I transform complex topics into clear, engaging narratives across fintech, sustainability, fashion, and design. With a background in creative writing and journalism, I bring a storytelling approach and research passion to SEO content, founder interviews, brand voice development, and long-form editorial strategy. I lead editorial projects with a focus on measurable impact and a collaborative approach, serving both B2B and B2C audiences across tech, travel, and lifestyle sectors.

Yessica Klein

Writer, Content Strategist, Content Creator, +2

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I am a creative and strategic content lead with 10+ years of experience in editorial writing, content strategy, and thought leadership. I transform complex topics into clear, engaging narratives across fintech, sustainability, fashion, and design. With a background in creative writing and journalism, I bring a storytelling approach and research passion to SEO content, founder interviews, brand voice development, and long-form editorial strategy. I lead editorial projects with a focus on measurable impact and a collaborative approach, serving both B2B and B2C audiences across tech, travel, and lifestyle sectors.…I am a creative and strategic content lead with 10+ years of experience in editorial writing, content strategy, and thought leadership. I transform complex topics into clear, engaging narratives across fintech, sustainability, fashion, and design. With a background in creative writing and journalism, I bring a storytelling approach and research passion to SEO content, founder interviews, brand voice development, and long-form editorial strategy. I lead editorial projects with a focus on measurable impact and a collaborative approach, serving both B2B and B2C audiences across tech, travel, and lifestyle sectors.

Available to hire

I am a creative and strategic content lead with 10+ years of experience in editorial writing, content strategy, and thought leadership. I transform complex topics into clear, engaging narratives across fintech, sustainability, fashion, and design. With a background in creative writing and journalism, I bring a storytelling approach and research passion to SEO content, founder interviews, brand voice development, and long-form editorial strategy.

I lead editorial projects with a focus on measurable impact and a collaborative approach, serving both B2B and B2C audiences across tech, travel, and lifestyle sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

SEO Writer & Editor at GetYourGuide

January 1, 2025 - January 1, 2025

Optimize travel and destination content for search, including keyword research, metadata structuring, and internal linking strategies. Edit and fact-check long-form articles to ensure accuracy, clarity, and alignment with brand voice. Conduct competitive SERP analysis to improve rankings and user engagement through targeted updates and rewrites.

Content Lead & Editor (Freelance) at MTC | The Content Agency

January 1, 2020 - November 13, 2025

Lead strategic planning and editorial direction for content campaigns targeting B2B audiences in tech and sustainability. Develop and implement SEO and LinkedIn strategies for clients. Edit long-form thought leadership articles, whitepapers, and ghostwritten pieces.

Writer & Editor (Freelance) at Startup Guide

January 1, 2023 - November 13, 2025

Conduct and write in-depth founder interviews for city and regional Startup Guide books across Europe. Structure profiles and Q&A to align with Startup Guide’s voice and editorial vision. Own the publishing calendar and manage sponsored content across channels.

SEO Writer & Editor at N26 (Berlin)

January 1, 2025 - January 1, 2025

Write and edit SEO-optimized articles for the N26 blog, covering investment, banking, and fintech topics. Collaborate with internal teams to align tone and strategy with brand positioning. Interview internal stakeholders for thought-leadership material and research.

Newsletter Writer at Desmond & Dempsey (UK)

January 1, 2024 - January 1, 2024

Write weekly newsletters and marketing content in line with a distinct luxury tone of voice. Align copy across marketing channels with brand storytelling.

Content Writer (Contract) at Hotjar

January 1, 2023 - January 1, 2023

Produced long-form articles and interview-based content covering UX, digital collaboration, and psychological safety. Edited podcast transcripts and blog content for SEO and clarity.