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Senior marketer with 7+ years of experience delivering brand, campaign, and go-to-market initiatives across global organizations and founder-led ventures. Known for bringing structure to complexity and translating strategy into high-quality execution. Specialized in digital brand-led campaigns, marketing project ownership, and marketing operations bridging strategy, creative, and delivery to ensure work launches on time, on brand, and with impact. Digital marketing campaigns and content for various channels - I make a brand relatable and human.…Senior marketer with 7+ years of experience delivering brand, campaign, and go-to-market initiatives across global organizations and founder-led ventures. Known for bringing structure to complexity and translating strategy into high-quality execution. Specialized in digital brand-led campaigns, marketing project ownership, and marketing operations bridging strategy, creative, and delivery to ensure work launches on time, on brand, and with impact. Digital marketing campaigns and content for various channels - I make a brand relatable and human.

Yessica Melendez

Marketing Strategist, Brand Strategist, Project Manager, +2

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Senior marketer with 7+ years of experience delivering brand, campaign, and go-to-market initiatives across global organizations and founder-led ventures. Known for bringing structure to complexity and translating strategy into high-quality execution. Specialized in digital brand-led campaigns, marketing project ownership, and marketing operations bridging strategy, creative, and delivery to ensure work launches on time, on brand, and with impact. Digital marketing campaigns and content for various channels - I make a brand relatable and human.…Senior marketer with 7+ years of experience delivering brand, campaign, and go-to-market initiatives across global organizations and founder-led ventures. Known for bringing structure to complexity and translating strategy into high-quality execution. Specialized in digital brand-led campaigns, marketing project ownership, and marketing operations bridging strategy, creative, and delivery to ensure work launches on time, on brand, and with impact. Digital marketing campaigns and content for various channels - I make a brand relatable and human.

Available to hire

Senior marketer with 7+ years of experience delivering brand, campaign, and go-to-market initiatives across global organizations and founder-led ventures.

Known for bringing structure to complexity and translating strategy into high-quality execution.

Specialized in digital brand-led campaigns, marketing project ownership, and marketing operations bridging strategy, creative, and delivery to ensure work launches on time, on brand, and with impact. Digital marketing campaigns and content for various channels - I make a brand relatable and human.

Skills

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Fluent

Work Experience

Digital Channel Marketing Executive at Under Armour (EMEA)

March 1, 2023 - November 1, 2024

Owned EMEA seasonal briefing and campaign delivery process, aligning brand, creative, and regional teams. Led seasonal content planning, production, and distribution across multiple markets and partners, driving consistent brand execution across EMEA. Oversaw rollout of in-store branded spaces and digital activations across EMEA.

Wellness Entrepreneur / Marketing Consultant at Self-employed

January 1, 2019 - Present

Built personal brand and provided marketing consulting to support branding, content, and community growth. Delivered campaigns, social strategy, and partnership development for individuals and businesses.

Brand Executive at HEINEKEN (East Timor)

January 1, 2017 - December 1, 2018

Led local brand campaigns and activations, contributing to a significant share of revenue. Managed agencies and cross-functional teams to deliver integrated brand experiences. Owned budget management and brand performance tracking.