Illustrator & Animator with 8+ years of experience creating high-impact visuals for agencies and major institutions, including the Government Technology Agency of Singapore, National University of Singapore, Singapore…
Illustrator & Animator with 8+ years of experience creating high-impact visuals for agencies and major institutions, including the Government Technology Agency of Singapore, National University of Singapore, Singapore Ministry of National Development, and Singapore Changi Airport. My work spans across digital illustration, graphic design & 2D animation, bringing a versatile and distinctive visual voice to complex ideas.
Now based in Melbourne, I continue to expand my practice through an exploration of materials and form. This has recently taken shape in a growing interest in botanicals, where I run a small business creating handcrafted bouquets. Working closely with colour, texture, and composition in a tactile medium brings a fresh perspective to my digital work.
I bring this same level of care and intention into every freelance project—creating work that is thoughtful, expressive, and tailored to each brief!
An illustration inspired by my time in Da Nang, Vietnam, capturing the city’s blend of architecture and lush, overgrown greenery. I was drawn to the way plants and structures sit alongside each other so naturally, almost blending into one another over time. This piece reflects small observations from walking through the city; quiet moments, recurring floral details, and the slower rhythm of being in a new place!
Created a series of illustrations for GovTech’s TechNews blog exploring “Smart Cities around the World: Seoul, Amsterdam & Estonia.” The visuals were designed with a clean, minimal approach, using a limited brand colour palette to maintain clarity and cohesion across the series.
Each illustration distills complex urban technology concepts into accessible, visually engaging compositions, balancing information with simplicity. The direction supports the editorial tone of the piece while keeping the focus on clarity, readability, and a cohesive tech-driven visual language.
Designed and illustrated a large-scale booth installation for Pet Expo 2026 for Underdog and Mau&Me, spanning a wall over 12 metres long. The visual direction was inspired by Peranakan motifs and storytelling, drawing from familiar cultural patterns and “closer-to-home” references to create a warm, inviting environment.
The illustration brings both brands into a shared narrative space while still allowing each to retain its own personality, using playful character-led scenes and detailed decorative elements. The result is an immersive booth experience that feels vibrant, cohesive, and rooted in a sense of local familiarity.
Character illustration and animation created to celebrate ActionCity’s 25th anniversary. Featuring Nito, the brand’s playful new mascot, on a journey across all outlet locations.
Developed a vibrant animation that translates everyday shopping experiences into a playful and engaging visual narrative. Spanning concept development, illustration, and animation, the piece balances clarity with character to connect with a wide audience.
Bringing the NUS Graduate School to life through playful animation, this piece features its faculties and unique mascots in a vibrant, story-driven map. Designed to engage and inform, it offers prospective students and partners a clear, memorable way to explore each faculty.
Developed campaign briefs and collaborated across departments to align creative direction. Created visuals for brands under ActionCity and POPMART Singapore, including Hot Toys Singapore and ActionCity Café. Supported brand collaborations and managed production with local and international vendors — overseeing timelines, coordinating in Mandarin, and reviewing samples to ensure quality and consistency.
Led live graphic recording sessions and created visuals across illustration, animation, and design — including infographics, social media content, and concept development. Clients include S&P Global Commodity Insights APPEC, Singapore National Co-operative Federation, Esplanade Theatres on the Bay, and Singapore FinTech Festival.
Collaborated with a diverse range of clients across projects of varying scope and complexity, leading the creative process from concept development and art direction to the production of engaging illustrations and motion work.
Diploma with Merit
First Class with Honours
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