Underdog x Maume for Pet Expo 2026
yezziyezzi
Published
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Designed and illustrated a large-scale booth installation for Pet Expo 2026 for Underdog and Mau&Me, spanning a wall over 12 metres long. The visual direction was inspired by Peranakan motifs and storytelling, drawing from familiar cultural patterns and “closer-to-home” references to create a warm, inviting environment.
The illustration brings both brands into a shared narrative space while still allowing each to retain its own personality, using playful character-led scenes and detailed decorative elements. The result is an immersive booth experience that feels vibrant, cohesive, and rooted in a sense of local familiarity.