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Hi, I’m Yi-Hsian Godfrey, a global marketing leader with over 20 years of experience delivering integrated, multi-channel campaigns for B2B and B2C brands across technology, financial services, and professional services. I excel at scaling brands, managing large budgets, and driving measurable commercial growth by translating complex audience insights into actionable strategies that fuel lead generation and long-term engagement through data-driven optimization. I thrive in fast-paced, matrix environments, leading cross-functional teams and launching brand refreshes across web, PR, and community touchpoints. I’m authorized to work in the UK and US and enjoy partnering with clients to create high-impact marketing programs that move the needle.…Hi, I’m Yi-Hsian Godfrey, a global marketing leader with over 20 years of experience delivering integrated, multi-channel campaigns for B2B and B2C brands across technology, financial services, and professional services. I excel at scaling brands, managing large budgets, and driving measurable commercial growth by translating complex audience insights into actionable strategies that fuel lead generation and long-term engagement through data-driven optimization. I thrive in fast-paced, matrix environments, leading cross-functional teams and launching brand refreshes across web, PR, and community touchpoints. I’m authorized to work in the UK and US and enjoy partnering with clients to create high-impact marketing programs that move the needle.

Yi-Hsian Godfrey

Fractional CMO, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Yi-Hsian Godfrey, a global marketing leader with over 20 years of experience delivering integrated, multi-channel campaigns for B2B and B2C brands across technology, financial services, and professional services. I excel at scaling brands, managing large budgets, and driving measurable commercial growth by translating complex audience insights into actionable strategies that fuel lead generation and long-term engagement through data-driven optimization. I thrive in fast-paced, matrix environments, leading cross-functional teams and launching brand refreshes across web, PR, and community touchpoints. I’m authorized to work in the UK and US and enjoy partnering with clients to create high-impact marketing programs that move the needle.…Hi, I’m Yi-Hsian Godfrey, a global marketing leader with over 20 years of experience delivering integrated, multi-channel campaigns for B2B and B2C brands across technology, financial services, and professional services. I excel at scaling brands, managing large budgets, and driving measurable commercial growth by translating complex audience insights into actionable strategies that fuel lead generation and long-term engagement through data-driven optimization. I thrive in fast-paced, matrix environments, leading cross-functional teams and launching brand refreshes across web, PR, and community touchpoints. I’m authorized to work in the UK and US and enjoy partnering with clients to create high-impact marketing programs that move the needle.

Available to hire

Hi, I’m Yi-Hsian Godfrey, a global marketing leader with over 20 years of experience delivering integrated, multi-channel campaigns for B2B and B2C brands across technology, financial services, and professional services. I excel at scaling brands, managing large budgets, and driving measurable commercial growth by translating complex audience insights into actionable strategies that fuel lead generation and long-term engagement through data-driven optimization.

I thrive in fast-paced, matrix environments, leading cross-functional teams and launching brand refreshes across web, PR, and community touchpoints. I’m authorized to work in the UK and US and enjoy partnering with clients to create high-impact marketing programs that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

Fractional Chief Marketing & Operations Officer at Eight by Nine LTD

January 1, 2023 - November 12, 2025

Introduced sales CRM tools and developed sales collateral to support pipeline conversion. Supported clients including Broadridge, Danaher, and Fortive on brand positioning, GTM strategy, corporate communications, and CRM implementation. Led enterprise brand refresh initiatives, content operations, and internal communications programs across global teams.

Chief Marketing & Operations Officer at Apiari

January 1, 2023 - January 1, 2023

Led global marketing, CRM, product roadmap, and user journey strategy for a SaaS work platform in care industry. Oversee omni-channel campaigns, growth marketing, SEO, PR, and digital performance using platforms such as Google Analytics and CRM tools. Designed automation and data intelligence workflows, contributing to $3M+ in sales and 25% growth via referrals. Achieved 80%+ email open rate, 75% CTR, an average 8% paid subscriber conversion rate (3x industry benchmark) through optimized CRM funnel and content strategy.

Director, Consumer Services at American Express Company

January 1, 2013 - January 1, 2013

Developed and executed multi-platform marketing programs to drive customer engagement and spending. Enhanced marketing performance through channel optimization and message prioritization. Achieved $20M+ in revenue via effective campaign execution. Increased mobile app downloads by 500% and improved email click-to-open rate by 175%. Created cause-based marketing initiative that generated $3B in incremental spend and scaled globally. Finalist for Chairman’s Award for Innovation for Diverse Marketplace Intelligence Program.

Senior Marketing Manager, International Small Business & Consumer Services at American Express Company

January 1, 2009 - January 1, 2009

Launched and marketed SME financial products across the Americas, APAC, and EMEA. Drove 24% growth in billings through customer segmentation and message targeting. Improved campaign effectiveness by evaluating risk criteria and localizing messaging across 23 markets.