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Results-driven Marketing Expert with over 7 years of global experience across top-tier tech and consumer brands (Harman, Anker, Huawei). Possesses comprehensive hands-on expertise across the entire marketing spectrum, including PR, Social Media, Retail, and Event Management. Highly skilled in cross-cultural team leadership, managing global agencies, and seamlessly coordinating complex internal and external stakeholders to drive data-centric ROI. Bilingual in Mandarin and English, actively adaptable to diverse market dynamics.…Results-driven Marketing Expert with over 7 years of global experience across top-tier tech and consumer brands (Harman, Anker, Huawei). Possesses comprehensive hands-on expertise across the entire marketing spectrum, including PR, Social Media, Retail, and Event Management. Highly skilled in cross-cultural team leadership, managing global agencies, and seamlessly coordinating complex internal and external stakeholders to drive data-centric ROI. Bilingual in Mandarin and English, actively adaptable to diverse market dynamics.

Yichuan WANG

Brand Strategist, Marketing Strategist, Product Marketer, +2

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Results-driven Marketing Expert with over 7 years of global experience across top-tier tech and consumer brands (Harman, Anker, Huawei). Possesses comprehensive hands-on expertise across the entire marketing spectrum, including PR, Social Media, Retail, and Event Management. Highly skilled in cross-cultural team leadership, managing global agencies, and seamlessly coordinating complex internal and external stakeholders to drive data-centric ROI. Bilingual in Mandarin and English, actively adaptable to diverse market dynamics.…Results-driven Marketing Expert with over 7 years of global experience across top-tier tech and consumer brands (Harman, Anker, Huawei). Possesses comprehensive hands-on expertise across the entire marketing spectrum, including PR, Social Media, Retail, and Event Management. Highly skilled in cross-cultural team leadership, managing global agencies, and seamlessly coordinating complex internal and external stakeholders to drive data-centric ROI. Bilingual in Mandarin and English, actively adaptable to diverse market dynamics.

Available to hire

Results-driven Marketing Expert with over 7 years of global experience across top-tier tech and consumer brands (Harman, Anker, Huawei). Possesses comprehensive hands-on expertise across the entire marketing spectrum, including PR, Social Media, Retail, and Event Management.
Highly skilled in cross-cultural team leadership, managing global agencies, and seamlessly coordinating complex internal and external stakeholders to drive data-centric ROI. Bilingual in Mandarin and English, actively adaptable to diverse market dynamics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Fluent

French

Intermediate

German

Intermediate

Work Experience

Independent Marketing & Operations Consultant at Independent

April 1, 2025 - April 1, 2026

Independent consultant providing marketing and operational advisory with planned relocation to Europe; gained experience in remote workflows, self-driven project delivery, and cross-cultural communication; explored AI and workflow automation tools to boost operational efficiency for future global team management.

Marketing Manager at Harman International

February 1, 2023 - April 1, 2025

Spearheaded the end-to-end marketing lifecycle for aftermarket product portfolios (JBL, Harman Kardon, Infinity), overseeing e-commerce (JD, Tmall), offline retail, and B2B channels; developed integrated marketing strategies for the automotive aftermarket; orchestrated product launch events and campaigns in line with global brand guidelines while adapting to local market dynamics.

Global Brand Manager at Anker Innovations

January 1, 2022 - November 1, 2022

Led integrated marketing campaigns for 10+ products; managed high-impact launch of Webcam C200 across North American and European markets, driving a 2% uplift in listing conversion within 3 months and a 9x increase in average daily sales within 6 months; conceptualized core Big Idea campaigns and directed visuals/TVC production; oversaw influencer marketing, PR, and social media roadmaps to boost engagement and brand loyalty.

Assistant Brand Manager at Huawei

July 1, 2020 - January 1, 2022

Executed global branding campaigns for the consumer terminal business; drove the 'Together 2021' strategy with TVC production and content deployment across 10 regions (100M+ impressions); contributed to Huawei Developer Conference (HDC) 2021 with cross-BG resource coordination; demonstrated strong ownership in matrixed environments and received senior-level commendation for execution excellence during high-pressure events.

Marketing Specialist at Michelin Group

July 1, 2018 - March 1, 2020

Managed 5 nationwide campaigns across 100,000+ retail stores; implemented standardized execution workflows for consistent brand experience at scale (95% customer satisfaction); managed promotional material budgets and supply chain logistics, contributing to sales growth.

Event Planning Intern at Mandarin TV

May 1, 2017 - March 1, 2018

Supported the full event planning lifecycle, including supplier negotiations to reduce costs, staffing management, and complex third-party logistics; leveraged local and cross-border media to drive event visibility, attracting 3,000+ attendees to the 2018 Chinese New Year celebration.