Yihui is an illustrator and graphic designer based in Lyon, France. She graduated with honors from École Émile Cohl, where she earned her master’s degree in illustration design.
Yihui is an illustrator and graphic designer based in Lyon, France. She graduated with honors from École Émile Cohl, where she earned her master’s degree in illustration design.
Her artwork and illustrations capture everyday moments—life experiences, stories, and insights into contemporary society—with a style that feels both whimsical and slightly surreal, often laced with dark humor. Concepts and stories are transformed into dynamic visual representations that effectively communicate to her audience.
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Selected Client:
The Transmitter, FLAASH, Panthère Première, The good party, Bureau de Genève, Délégation Culturelle et Économique de Taipei, Laboratory of Biometry and Evolutionary Biology
Story | William Trévin
Illustration | Yihui Chang
This is a student project aimed at training students to create illustrations based on existing stories. I chose the short story <<Planté>>, which explores the emotional changes one experiences after a breakup.
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Story | Yihui Chang
Illustration | Yihui Chang
This is a series of original fables illustrated books, exploring contemporary moral issues set in an amusement park. Each fable is accompanied by an amusement ride to present a theme, including a merry-go-around, a roller coaster, and teacups. The size of the books is B6 (slightly smaller than A5), and they are in sets of three, accompanied by a small box for convenient storage.
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Illustration for an article exploring the alliance between high technology and biodiversity, and what it means for the future of conservation.
Client: FLAASH
Editor-in-Chief: Estelle Augat
Article by Quentin Le Van
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Illustration for an article about the challenges of emotion research and the complexity of defining emotions scientifically.
Client: The Transmitter
AD: Rebecca Horne
Article by Nicole C. Rust, PhD
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Illustration for a feature on teamwork, rigor, and reproducibility in neuroscience research.
Client: The Transmitter
AD: Rebecca Horne
Article by Anne Churchland
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Illustration for an article exploring the cultural and scientific history of the calorie, from diet to body standards.
Client: Panthère Première
AD: Diane Etienne
Article by Samir Boumediene
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Illustration for a feature on teamwork, rigor, and reproducibility in neuroscience research.
This piece visualizes the discussions and interactions among scientists around the world as they collaboratively test and refine models of predictive processing.
Client: The Transmitter
AD: Rebecca Horne
Article by Jérôme Lecoq
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Expanded and systemized two existing brand identity systems by developing visual guidelines, color extensions, and supporting graphic assets used across digital and print touchpoints. Developed website layouts and marketing assets through an iterative process over 3 months, improving clarity and consistency.
Designed three visual identities including logos, branding guidelines, and PowerPoint templates; created one website mockup. Produced three scientific illustrations to communicate laboratory concepts, and developed brand guidelines and PowerPoint templates enabling colleagues to create consistent presentations.
Contributed to 5+ visual communication projects, including concept development, print materials, and illustrations for cultural and public-sector clients. Managed two 'BLACK AND BLUE COSMOS' exhibitions from concept to completion.
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