I’m Yi Li, a passionate illustrator focused on character design, storyboarding, and concept design. I love turning ideas into visually engaging characters and stories, balancing creativity with clear communication. I adapt my style to suit client needs and project goals, using digital tools and traditional media. I enjoy researching target audiences to tailor artwork that resonates and to deliver work that stands out in any brief.…

Yi Li

I’m Yi Li, a passionate illustrator focused on character design, storyboarding, and concept design. I love turning ideas into visually engaging characters and stories, balancing creativity with clear communication. I adapt my style to suit client needs and project goals, using digital tools and traditional media. I enjoy researching target audiences to tailor artwork that resonates and to deliver work that stands out in any brief.…

Available to hire

I’m Yi Li, a passionate illustrator focused on character design, storyboarding, and concept design. I love turning ideas into visually engaging characters and stories, balancing creativity with clear communication.

I adapt my style to suit client needs and project goals, using digital tools and traditional media. I enjoy researching target audiences to tailor artwork that resonates and to deliver work that stands out in any brief.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Contracted Illustrator at Visual China
January 1, 2024 - Present
Contracted illustrator working on various illustration projects, including concept art and character design, collaborating with editors to meet project briefs and deadlines.
Illustrator Collaboration at Anorak Magazine
January 1, 2024 - Present
Collaborated on the Thinking theme for young readers (ages 6-12); contributed design elements to manuscript platform and prepared artwork for the 2024 Student Handbook; created cover art concepts and poster designs.
Illustrator at UAL Chinese Students and Scholars Association - Visual Communication Department
January 1, 2023 - December 31, 2024
Illustrator collaboration for The Bournemouth Journal; contributed artwork, visual design, and achievements including Silver Award (2024 Andersen Art Awards Finalist) and China Illustration Biennial participation.

Education

bachelor Illustration and Visual Media at London College of Communication
September 27, 2022 - June 28, 2025
MA Illustration at Arts University Bournemouth
September 22, 2025 - August 23, 2026

Qualifications

Finalist Award, 2023-2024 China Illustration Biennial
July 13, 2023 - April 10, 2024
Certificate of Higher Education: Preparation for Design, Media and Screen
January 1, 2021 - January 1, 2022

Industry Experience

Media & Entertainment, Education, Professional Services, Other
    uniE621 Children's editorial project - ‭' ‬The Dollhouse Thinking‭ ' PART 2
    The story script : Vira is a lovely girl who discovered an old dollhouse in her mother's collection. She adored it and eagerly arranged her doll collection inside. Through her eyeglasses, Vira saw a magical place, but her excitement was interrupted by her busy mom. When Vira returned to play with the dollhouse, she found the dolls fighting, and the place was on the verge of collapse! Vira stopped the fighting and encouraged the dolls to reconcile and hug each other, reflecting on their misunderstandings. This helped Vira realize her own miscommunication with her mom. By the end of the story, Vira and her mom understood and forgave each other by sharing a warm and gentle hug. illustrator editorial illustration children magazine…
    uniE621 Children's editorial project - ‭' ‬The Dollhouse Thinking‭ ' PART 1
    The story script : Vira is a lovely girl who discovered an old dollhouse in her mother's collection. She adored it and eagerly arranged her doll collection inside. Through her eyeglasses, Vira saw a magical place, but her excitement was interrupted by her busy mom. When Vira returned to play with the dollhouse, she found the dolls fighting, and the place was on the verge of collapse! Vira stopped the fighting and encouraged the dolls to reconcile and hug each other, reflecting on their misunderstandings. This helped Vira realize her own miscommunication with her mom. By the end of the story, Vira and her mom understood and forgave each other by sharing a warm and gentle hug. illustrator editorial illustration children magazine…
    uniE621 2025 - Will bionic humans dream of the classic of Mountains and Seas?
    This is a concept design project in pixel art. I created the cosmic, domestic, and food designs to imagine the future world in 2052. I am inspired by animal and cyberpunk culture to create a series of illustrations. 'Food design: In 2052, fruits and vegetables were condensed into jelly forms shaped like animals. People believed that animal-shaped food could stimulate the appetite.' illustrator pixel art concept design…
    uniE621 2025 - Will bionic humans dream of the classic of Mountains and Seas?
    This is a concept design project in pixel art. I created the cosmic, domestic, and food designs to imagine the future world in 2052. I am inspired by animal and cyberpunk culture to create a series of illustrations. 'Domestic design: In 2052, the house can be condensed as a tiny object for people to carry everywhere. illustrator pixel art concept design…
    uniE621 2025 - Will bionic humans dream of the classic of Mountains and Seas?
    This is a concept design project in pixel art. I created the cosmic, domestic, and food designs to imagine the future world in 2052. I am inspired by animal and cyberpunk culture to create a series of illustrations. 'Costume designs: In 2052, dressing ‘mythical animals’ from the self avatars was the new prevalence globally.' illustrator pixel art character design concept design…