Hi, I’m Yingshan Wu — a recent Master’s graduate in Digital Media and Culture from the University of Warwick. I’ve worked across PR, paid social, and content marketing, with hands-on experience managing influencer campaigns, analysing ad performance, and using data to refine strategies. At Ruder Finn, I coordinated over 100 influencers and tracked campaign KPIs to improve reach. At AMIGOS, I worked on paid social campaigns, doing A/B testing and audience targeting to boost conversions. I’ve also used tools like Excel, Canva, CapCut, and ChatGPT to create and optimise content across platforms.…Hi, I’m Yingshan Wu — a recent Master’s graduate in Digital Media and Culture from the University of Warwick. I’ve worked across PR, paid social, and content marketing, with hands-on experience managing influencer campaigns, analysing ad performance, and using data to refine strategies. At Ruder Finn, I coordinated over 100 influencers and tracked campaign KPIs to improve reach. At AMIGOS, I worked on paid social campaigns, doing A/B testing and audience targeting to boost conversions. I’ve also used tools like Excel, Canva, CapCut, and ChatGPT to create and optimise content across platforms.WWWW…