Lucy Zou
I’m Lucy Zou, a brand and visual designer based in Boston with an MFA in Graphic Design from Boston University.
About
I’m Lucy Zou, a brand and visual designer based in Boston with an MFA in Graphic Design from Boston University. I specialize in building identity systems and typography-led visual language, shaping everything from campaign concepts to finished applications across print, packaging, signage, publications, and physical environments.
In my recent role with Grand Asia Market, I lead bilingual brand campaigns and retail visual systems, creating coordinated seasonal asset sets for major festivals. I also support design education as a teaching assistant at BU, and as a remote design intern I create co-branded digital templates and graphics that stay consistent with brand systems while translating festival artwork and release details into polished, customer-facing visuals.
- 4 years' experience
- Joined October 2026
Skills· 8
Languages
- ChineseFluent
- EnglishAdvanced
Industry experience
- Education
- Retail
Work experience
Create digital graphics for brand partnerships, social media, advertisements, marketing campaigns, and feature launches. Develop co-branded visual assets and reusable templates grounded in festival artwork, lineup information, and Radiate’s brand system.
Lead bilingual brand campaigns and retail visual systems across print, digital, packaging, signage, and in-store environments. Develop 15–25 coordinated assets per promotional campaign for seasonal festivals such as Lunar New Year, Mid-Autumn Festival, and Dragon Boat Festival, translating campaign concepts into cohesive visual systems and customer-facing brand touchpoints.
Support undergraduate courses in typography, information visualization, and design fundamentals. Provide critiques and guidance to 50+ students on layout, hierarchy, and visual communication.
Education
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