I am a results-driven ecommerce and digital marketing specialist with 5+ years of experience driving online growth, boosting brand visibility, and generating qualified leads for B2B and B2C. I develop data-driven strategies using SEO, email marketing, and CRM tools (HubSpot, LinkedIn Sales Navigator) to maximize ROI and enhance digital presence. I have a proven track record of running campaigns, increasing conversion rates, and scaling sales pipelines through automation and analytics. I excel at cross-functional collaboration with tech, sales, and content teams to align marketing efforts with business goals. In every role, I focus on measurable outcomes and continuous learning. I enjoy turning complex data into actionable insights and crafting compelling narratives that resonate with target audiences while delivering tangible business results.…

Syeda Yasmeen Fatima

I am a results-driven ecommerce and digital marketing specialist with 5+ years of experience driving online growth, boosting brand visibility, and generating qualified leads for B2B and B2C. I develop data-driven strategies using SEO, email marketing, and CRM tools (HubSpot, LinkedIn Sales Navigator) to maximize ROI and enhance digital presence. I have a proven track record of running campaigns, increasing conversion rates, and scaling sales pipelines through automation and analytics. I excel at cross-functional collaboration with tech, sales, and content teams to align marketing efforts with business goals. In every role, I focus on measurable outcomes and continuous learning. I enjoy turning complex data into actionable insights and crafting compelling narratives that resonate with target audiences while delivering tangible business results.…

Available to hire

I am a results-driven ecommerce and digital marketing specialist with 5+ years of experience driving online growth, boosting brand visibility, and generating qualified leads for B2B and B2C. I develop data-driven strategies using SEO, email marketing, and CRM tools (HubSpot, LinkedIn Sales Navigator) to maximize ROI and enhance digital presence. I have a proven track record of running campaigns, increasing conversion rates, and scaling sales pipelines through automation and analytics. I excel at cross-functional collaboration with tech, sales, and content teams to align marketing efforts with business goals.

In every role, I focus on measurable outcomes and continuous learning. I enjoy turning complex data into actionable insights and crafting compelling narratives that resonate with target audiences while delivering tangible business results.

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Skills

Experience Level

Language

German
Intermediate
Urdu
Fluent
Hindi
Advanced
English
Fluent

Work Experience

Lead Generation Expert at Synthify HR Solutions (sHRs)
April 1, 2025 - November 7, 2025
Develop and execute lead generation strategies; Qualify leads to determine interest and readiness; Track and report lead generation metrics; Partner with Business Development to build nurture streams; Generate leads from LinkedIn and nurture warm prospects.
Ecommerce Manager at Blush and Bloom
November 1, 2020 - November 1, 2020
Managed product listings, pricing strategies, and customer experience initiatives to ensure seamless purchasing journeys and high customer satisfaction; Onboarded mom influencers driving increased engagement and revenue; Managed communication materials including online advertising, social media advertising, photography, and CRM campaigns; Led social media campaigns to boost brand visibility; Achieved 34,900% growth in website clicks (from 20 to 7,000 per day) in six months.
Ecommerce Manager at Blush and Bloom
May 1, 2022 - May 1, 2022
Onboarded and collaborated with influencers; Directed communication materials and CRM campaigns; Oversaw online advertising and social media campaigns to enhance engagement and revenue.
Digital Marketing Manager at Aarsol Private Limited
October 1, 2019 - October 1, 2019
Executed and refined SEO and paid media strategies; Created and managed multi-channel digital marketing campaigns; Conducted analytics and reporting to provide actionable campaign insights.
Business Development Executive at Crystallite Pakistan
March 1, 2019 - March 1, 2019
Managed social media to drive traffic and sales; Networked with international operators to optimize industry connections; Led development and execution of marketing strategies; Onboarded telecom operators (e.g., Takatob, Centro, Junctions, HGC Telecom).
Digital Marketing Manager at Business Impex (Cool & Cool)
January 1, 2017 - January 1, 2017
Executed high-impact campaigns for Pakistan Domestic Cricket, Pakistan Super League, Black Friday, and White Friday; Collaborated with cross-functional teams; Implemented A/B testing for landing pages and ad creatives; Engaged with customers on social media to resolve inquiries and improve satisfaction.
Marketing Intern at Siemens Pakistan
June 1, 2015 - June 1, 2015
Marketing internship
Finance Intern at Sui Southern Gas Company Pakistan
March 1, 2013 - March 1, 2013
Finance internship

Education

Postgraduate Diploma in Digital Marketing at Institute of Business Administration (IBA), Pakistan
January 1, 2016 - January 1, 2017
Master of Business Administration (MBA) - Marketing at Institute of Business Management (IoBM), Pakistan
January 1, 2013 - January 1, 2016
Bachelors in Commerce (B. Com) at University of Karachi, Pakistan
January 1, 2011 - January 1, 2013

Qualifications

LinkedIn | Social Media Marketing: Strategy and Optimization
April 1, 2025 - November 7, 2025
Coursera (Microsoft) | Preparing Data for Analysis with Microsoft Excel (BI)
December 1, 2024 - November 7, 2025
Coursera | How to increase engagement to Instagram Business Profile
October 1, 2020 - November 7, 2025
Coursera (IE Business School) | Integrated Marketing Communication
October 1, 2020 - November 7, 2025
HP Life E-Learning | Social Media Marketing
February 1, 2020 - November 7, 2025
Microsoft | Microsoft Advertising Certified Professional (MACP)
January 1, 2020 - November 7, 2025
HubSpot | Email Marketing Certified
January 1, 2020 - November 7, 2025
HubSpot | Inbound Marketing Certified
November 1, 2019 - November 7, 2025
Google Academy | AdWords Search Certification
February 1, 2019 - November 7, 2025
Google Academy | Google Ads Fundamental
February 1, 2019 - November 7, 2025
Google Academy | Analytics Certification
July 1, 2018 - November 7, 2025
Udemy (Moz) | Search Engine Optimization (SEO)
March 1, 2017 - November 7, 2025
Google Academy | The Online Marketing Fundamentals
September 1, 2014 - November 7, 2025
HP Life E-Learning | Social Entrepreneurship
September 1, 2014 - November 7, 2025

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Education

Skills

Experience Level