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12 years of experience in the FMCG industry, managing packaging design, artwork projects, and colour setups across 20+ consumer brands, with over 2500 artworks delivered. Introduced colour management strategy that delivered 86% cost savings. Trained 250+ cross-functional internal and external stakeholders, and built high performing APAC teams. Passionate and highly involved in optimizing processes, practices, resources, and costs to drive faster launches, higher right-first-time rates, and measurable P&L impact.…12 years of experience in the FMCG industry, managing packaging design, artwork projects, and colour setups across 20+ consumer brands, with over 2500 artworks delivered. Introduced colour management strategy that delivered 86% cost savings. Trained 250+ cross-functional internal and external stakeholders, and built high performing APAC teams. Passionate and highly involved in optimizing processes, practices, resources, and costs to drive faster launches, higher right-first-time rates, and measurable P&L impact.

YapWY

Creative Director, Project Manager, Art Director, +3

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12 years of experience in the FMCG industry, managing packaging design, artwork projects, and colour setups across 20+ consumer brands, with over 2500 artworks delivered. Introduced colour management strategy that delivered 86% cost savings. Trained 250+ cross-functional internal and external stakeholders, and built high performing APAC teams. Passionate and highly involved in optimizing processes, practices, resources, and costs to drive faster launches, higher right-first-time rates, and measurable P&L impact.…12 years of experience in the FMCG industry, managing packaging design, artwork projects, and colour setups across 20+ consumer brands, with over 2500 artworks delivered. Introduced colour management strategy that delivered 86% cost savings. Trained 250+ cross-functional internal and external stakeholders, and built high performing APAC teams. Passionate and highly involved in optimizing processes, practices, resources, and costs to drive faster launches, higher right-first-time rates, and measurable P&L impact.

Available to hire

12 years of experience in the FMCG industry, managing packaging design, artwork projects, and colour setups across 20+ consumer brands, with over 2500 artworks
delivered. Introduced colour management strategy that delivered 86% cost savings.
Trained 250+ cross-functional internal and external stakeholders, and built high performing APAC teams. Passionate and highly involved in optimizing processes,
practices, resources, and costs to drive faster launches, higher right-first-time rates, and measurable P&L impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

Malay

Fluent

Work Experience

DESIGN EXCELLENCE LEAD - APAC at JDE Peet's

January 1, 2025 - Present

Lead the APAC design-to-print strategy, delivering projects on time in full while streamlining colour management and optimizing cost and resources. Oversee active and upcoming projects, optimizing resource allocation. Introduced a Press Approval framework delivering 86% cost savings. Setup Global End-to-End Design & Artwork Management Process & System, defined workflows, data and gates. Regulatory Support: refined the process of applying 16+ market and local regulatory requirements into artwork. Conducted training for 50 APAC team members; coached 2 direct reports toward full project autonomy.

DESIGN TO PRINT SPECIALIST - ASIA at JDE Peet's

January 1, 2024 - October 21, 2025

Consistently delivered projects on time in full with strategy planning, capturing improvement opportunities for future runs, and safeguarding print quality to meet all colour and technical targets. Introduced an artwork creation practice that reduces time, cost, and resource use, enabling flexible Print Supplier changes without rework. Eliminated shipper artwork from both Press and Colour Standard approval processes, resulting in significant savings in cost and resources. Provided guidance and ongoing monitoring to Print Suppliers to ensure consistent print quality. Leveraged broad print expertise to manage the technical interdependencies between print processes, packaging materials, and production requirements. Increased the Right-First-Time rate by 40% through guideline development, practice standardisation, process refinement, and targeted stakeholder training. Upskilled approx. 170 internal staff and 30 Print Suppliers / Agencies through structured training programs focused on artw

VISUAL COMMUNICATION DESIGNER at OWL International Pte Ltd

January 1, 2018 - October 21, 2025

In-house Designer supporting multi-brand rollouts by delivering packaging and point-of-sale designs across instant beverage and café product lines. Delivered concept-to-print-ready layouts, ensuring brand consistency across packaging, menus, and retail displays. Added value through photo shoots, 3D modeling/packshots, and web design, providing complete visual assets for product launches. Acted as sole design liaison to Marketing and Print Supplier, delivering on-time launches in four product categories.