YapWY

Lead the APAC design-to-print strategy, delivering projects on time in full while streamlining colour management and optimizing cost and resources. Oversee active and upcoming projects, optimizing resource allocation. Introduced a Press Approval framework delivering 86% cost savings. Setup Global End-to-End Design & Artwork Management Process & System, defined workflows, data and gates. Regulatory Support: refined the process of applying 16+ market and local regulatory requirements into artwork. Conducted training for 50 APAC team members; coached 2 direct reports toward full project autonomy.

Consistently delivered projects on time in full with strategy planning, capturing improvement opportunities for future runs, and safeguarding print quality to meet all colour and technical targets. Introduced an artwork creation practice that reduces time, cost, and resource use, enabling flexible Print Supplier changes without rework. Eliminated shipper artwork from both Press and Colour Standard approval processes, resulting in significant savings in cost and resources. Provided guidance and ongoing monitoring to Print Suppliers to ensure consistent print quality. Leveraged broad print expertise to manage the technical interdependencies between print processes, packaging materials, and production requirements. Increased the Right-First-Time rate by 40% through guideline development, practice standardisation, process refinement, and targeted stakeholder training. Upskilled approx. 170 internal staff and 30 Print Suppliers / Agencies through structured training programs focused on artw

In-house Designer supporting multi-brand rollouts by delivering packaging and point-of-sale designs across instant beverage and café product lines. Delivered concept-to-print-ready layouts, ensuring brand consistency across packaging, menus, and retail displays. Added value through photo shoots, 3D modeling/packshots, and web design, providing complete visual assets for product launches. Acted as sole design liaison to Marketing and Print Supplier, delivering on-time launches in four product categories.