Yll Basha
I help ecom brands stop the scroll, spark the click, and scale profitably with ad hooks that hit fast, creatives that make people care, and strategy that keeps ROAS healthy.
About
I help ecom brands stop the scroll, spark the click, and scale profitably with ad hooks that hit fast, creatives that make people care, and strategy that keeps ROAS healthy. I don’t just run Meta ads, I build ad machines that print conversions daily. I’ve worked across various sectors, leading marketing teams and scaling ad accounts significantly. My passion is crafting ad concepts that connect with real-life moments to boost campaign performance and growth.
- 3 years' experience
- Joined July 2025
Industry experience
- Retail
- Consumer Goods
- Software & Internet
Work experience
Started as a Meta Ads specialist—now leading the full media buying division and creative strategy team. Built ad account systems for scale: From $1k/day to $10k/day with predictable returns. Created internal frameworks for hook ideation, copywriting, and concept testing. Managed a cross-functional team across paid social, UGC production, and performance design.
Scaled Montague to consistent $1k/day ad spend while lowering CPA by 32%. Crafted ad concepts that mirrored real-life use moments, increasing CTRs on cold traffic campaigns.
Led performance marketing for 12+ client brands across fashion, supplements, SaaS, and home goods.
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