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Hi, I'm Yasmin Meawad, a marketing and communications specialist with 6+ years of experience driving integrated campaigns across hospitality, education, and beyond. I excel at building data-driven strategies, leading cross-functional teams, and growing brand presence through paid media, organic social, PR, and targeted content. I collaborate with agency partners, creatives, web developers, and influencers to deliver scalable campaigns that improve ROI. I'm known for end-to-end creative leadership, shoot planning, and turning complex analytics into actionable decisions that boost engagement and conversions.…Hi, I'm Yasmin Meawad, a marketing and communications specialist with 6+ years of experience driving integrated campaigns across hospitality, education, and beyond. I excel at building data-driven strategies, leading cross-functional teams, and growing brand presence through paid media, organic social, PR, and targeted content. I collaborate with agency partners, creatives, web developers, and influencers to deliver scalable campaigns that improve ROI. I'm known for end-to-end creative leadership, shoot planning, and turning complex analytics into actionable decisions that boost engagement and conversions.

Yasmin Meawad

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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Hi, I'm Yasmin Meawad, a marketing and communications specialist with 6+ years of experience driving integrated campaigns across hospitality, education, and beyond. I excel at building data-driven strategies, leading cross-functional teams, and growing brand presence through paid media, organic social, PR, and targeted content. I collaborate with agency partners, creatives, web developers, and influencers to deliver scalable campaigns that improve ROI. I'm known for end-to-end creative leadership, shoot planning, and turning complex analytics into actionable decisions that boost engagement and conversions.…Hi, I'm Yasmin Meawad, a marketing and communications specialist with 6+ years of experience driving integrated campaigns across hospitality, education, and beyond. I excel at building data-driven strategies, leading cross-functional teams, and growing brand presence through paid media, organic social, PR, and targeted content. I collaborate with agency partners, creatives, web developers, and influencers to deliver scalable campaigns that improve ROI. I'm known for end-to-end creative leadership, shoot planning, and turning complex analytics into actionable decisions that boost engagement and conversions.

Available to hire

Hi, I’m Yasmin Meawad, a marketing and communications specialist with 6+ years of experience driving integrated campaigns across hospitality, education, and beyond. I excel at building data-driven strategies, leading cross-functional teams, and growing brand presence through paid media, organic social, PR, and targeted content.

I collaborate with agency partners, creatives, web developers, and influencers to deliver scalable campaigns that improve ROI. I’m known for end-to-end creative leadership, shoot planning, and turning complex analytics into actionable decisions that boost engagement and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing & Communications Specialist at Century Group

September 1, 2022 - Present

Lead development and execution of annual marketing strategies for hospitality brands; consistently exceeded KPIs across paid media, organic social, PR, and brand activations. Directed cross-functional teams, external partners, and agencies to deliver integrated campaigns with strong ROI; produced end-to-end creative concepts, shoot planning, and bi-monthly shoots; delivered SEO-driven content and web updates; produced monthly reports with actionable recommendations.

Marketing & Public Relations Team Lead at Stenberg College

March 1, 2020 - September 1, 2022

Led the province-wide launch of the Online Counselling Therapist program, generating over $2M in annual revenue through targeted paid and organic campaigns and cross-functional collaboration with internal and external consultants. Oversaw a large-scale Meta campaigns across domestic and international markets, driving follower growth and brand visibility. Developed and deployed segmented email marketing campaigns, improving engagement and lead quality.