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Hi, my name is Yobi. I am a digital marketing professional with over six years of agency experience in Hong Kong, specialising in FMCG brands. With proven expertise in Google Ads, social media strategy, KOL partnerships, project management, and performance reporting, I have a strong focus on delivering data-driven results. I moved to the UK one and a half years ago and currently freelance with restaurant brands, supporting content management and driving digital growth. I bring a blend of international agency experience and analytical insight, and I am now seeking to transition into a strategic digital marketing role where I can contribute to long-term brand and business success.…Hi, my name is Yobi. I am a digital marketing professional with over six years of agency experience in Hong Kong, specialising in FMCG brands. With proven expertise in Google Ads, social media strategy, KOL partnerships, project management, and performance reporting, I have a strong focus on delivering data-driven results. I moved to the UK one and a half years ago and currently freelance with restaurant brands, supporting content management and driving digital growth. I bring a blend of international agency experience and analytical insight, and I am now seeking to transition into a strategic digital marketing role where I can contribute to long-term brand and business success.

Yobi Wing Yan Lai

Digital Marketer, Content Creator, Content Producer, +2

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Hi, my name is Yobi. I am a digital marketing professional with over six years of agency experience in Hong Kong, specialising in FMCG brands. With proven expertise in Google Ads, social media strategy, KOL partnerships, project management, and performance reporting, I have a strong focus on delivering data-driven results. I moved to the UK one and a half years ago and currently freelance with restaurant brands, supporting content management and driving digital growth. I bring a blend of international agency experience and analytical insight, and I am now seeking to transition into a strategic digital marketing role where I can contribute to long-term brand and business success.…Hi, my name is Yobi. I am a digital marketing professional with over six years of agency experience in Hong Kong, specialising in FMCG brands. With proven expertise in Google Ads, social media strategy, KOL partnerships, project management, and performance reporting, I have a strong focus on delivering data-driven results. I moved to the UK one and a half years ago and currently freelance with restaurant brands, supporting content management and driving digital growth. I bring a blend of international agency experience and analytical insight, and I am now seeking to transition into a strategic digital marketing role where I can contribute to long-term brand and business success.

Available to hire

Hi, my name is Yobi. I am a digital marketing professional with over six years of agency experience in Hong Kong, specialising in FMCG brands. With proven expertise in Google Ads, social media strategy, KOL partnerships, project management, and performance reporting, I have a strong focus on delivering data-driven results.

I moved to the UK one and a half years ago and currently freelance with restaurant brands, supporting content management and driving digital growth. I bring a blend of international agency experience and analytical insight, and I am now seeking to transition into a strategic digital marketing role where I can contribute to long-term brand and business success.

Skills

Google Ads

SEO Copywriting

Experience Level

Google Ads

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Assistant Manager, Digital Strategy at RDS Digital Solutions Limited, Hong Kong

April 1, 2021 - July 1, 2024

Planned and optimized paid media campaigns across Google Ads and LinkedIn Ads (Search, Display, Video), improving ROI by 15–25%. Managed social media accounts (Facebook, Instagram), scheduling content, boosting ads, and producing creative assets with the team, increasing engagement by 20–25%. Updated website content inline with SEO best practices, driving 10–20% growth in organic traffic and search rankings. Managed KOL partnerships, including sourcing, negotiation, budget management, and performance tracking. Delivered campaign performance reports, competitor analysis, and actionable insights to optimise results.

Front Team Crew Member at Koko Southampton

December 1, 2024 - January 1, 2026

Delivered excellent customer service, taking orders and recommending menu items and add-ons to maximise revenue. Handled cash and card payments, accurately processing transactions using digital payment systems. Maintained clean, organized, and well-stocked dining areas in line with hygiene standards.