I'm Rohit, a UX Designer / UX Researcher / Service Designer with 12+ years' experience across B2B and B2C, mobile, desktop, and touchpoint services. Based in the UK, I have full rights to work here and a track record of delivering user-centred solutions that blend research, design systems, and accessible experiences. I love turning complex problems into clear, scalable designs and collaborating with cross-functional teams to ship impact.

Rohit Yog

I'm Rohit, a UX Designer / UX Researcher / Service Designer with 12+ years' experience across B2B and B2C, mobile, desktop, and touchpoint services. Based in the UK, I have full rights to work here and a track record of delivering user-centred solutions that blend research, design systems, and accessible experiences. I love turning complex problems into clear, scalable designs and collaborating with cross-functional teams to ship impact.

Available to hire

I’m Rohit, a UX Designer / UX Researcher / Service Designer with 12+ years’ experience across B2B and B2C, mobile, desktop, and touchpoint services. Based in the UK, I have full rights to work here and a track record of delivering user-centred solutions that blend research, design systems, and accessible experiences. I love turning complex problems into clear, scalable designs and collaborating with cross-functional teams to ship impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

UX & Service Designer, Product Owner at Freelance
January 1, 2025 - Present
Designed mobile and desktop UX for fintech and logistics SaaS platforms, improving onboarding conversion by 28% through conversion rate optimization-focused A/B testing and competitor analysis. Built design systems and component libraries to streamline developer handoff, reducing cycle time by 30%. Delivered high-value features by managing and prioritizing the backlog and translating complex requirements into clear user stories.
UX & Service Design Consultant at Post Office
November 30, 2024 - August 26, 2025
Led end-to-end service design for high-traffic digital services and mapped journeys to define product direction. Improved accessibility by 30% using GOV.UK patterns and WCAG 2.1 AA compliance standards.
Senior UX Designer at Deutsche Bank (B2B Payments)
March 1, 2024 - August 26, 2025
Designed AI-powered dashboards and reconciliation tools, improving operational efficiency by 25%. Created low- and high-fidelity wireframes and interactive UI prototypes in Figma to accelerate iteration cycles.
Product Designer at Health Data Research UK (NHS)
April 30, 2022 - August 26, 2025
Designed a GDPR-compliant research platform for over 20,000 users, aligned with Government Digital Service standards. Streamlined authentication journeys, reducing login failures by 18% through conversion rate optimization-focused UX improvements.
Product Lead at Opus Consulting (Banking / Fraud Detection)
May 31, 2021 - August 26, 2025
Led UX and service design for fraud prevention platforms, increasing customer retention by 27%. Conducted competitor benchmarking to influence product strategy and feature prioritization.
UX Designer / Product Owner at Mastercard, Capgemini L&T
March 31, 2019 - August 26, 2025
Designed UI for real-time payments and B2B products, increasing adoption by 25%. Ran evidence-based service reviews and A/B tests to optimize workflows.
Freelance UX & Service Designer, Product Owner
January 1, 2025 - Present
Designed mobile and desktop UX for fintech/logistics SaaS platforms, improving onboarding conversion by 28% through CRO-focused A/B testing and competitor analysis. Built design systems and component libraries to streamline developer handoff, reducing cycle time by 30%. Delivered high-value features by managing and prioritizing the backlog, translating complex requirements into clear user stories.
UX & Service Design Consultant at Post Office
November 1, 2024 - August 26, 2025
Led end-to-end service design for high-traffic digital services, mapping journeys to define product direction. Improved accessibility by 30% using GOV.UK patterns and WCAG 2.1 AA compliance.
Senior UX Designer at Deutsche Bank
March 1, 2024 - August 26, 2025
Designed AI-powered dashboards and reconciliation tools, improving operational efficiency by 25%. Created low- and high-fidelity wireframes and interactive UI prototypes in Figma to accelerate iteration cycles.
Product Designer at Health Data Research UK (NHS)
April 1, 2022 - August 26, 2025
Designed a GDPR-compliant research platform for 20,000+ users aligned with GDS standards. Streamlined authentication journeys, reducing login failures by 18% through CRO-focused UX improvements.
Product Lead at Opus Consulting
May 1, 2021 - August 26, 2025
Led UX and service design for fraud prevention platforms, increasing customer retention by 27%. Conducted competitor benchmarking to influence product strategy and feature prioritization.
UX Designer / Product Owner at Mastercard, Capgemini L&T
March 1, 2019 - August 26, 2025
Designed UI for real-time payments and B2B products, increasing adoption by 25%. Ran evidence-based service reviews and A/B tests to optimize workflows.
Freelance UX & Service Designer, Product Owner
January 1, 2025 - Present
Designed mobile and desktop UX for fintech and logistics SaaS platforms, improving onboarding conversion by 28% through conversion rate optimization focused A/B testing and competitor analysis. Built design systems and component libraries to streamline developer handoff, reducing cycle time by 30%. Delivered high-value features by managing and prioritizing the product backlog, translating complex requirements into clear user stories.
UX & Service Design Consultant at Post Office
November 1, 2024 - August 26, 2025
Led end-to-end service design for high-traffic digital services by mapping user journeys to define product direction. Improved accessibility by 30% utilizing GOV.UK patterns and achieving WCAG 2.1 AA compliance standards.
Senior UX Designer at Deutsche Bank (B2B Payments)
March 1, 2024 - August 26, 2025
Designed AI-powered dashboards and reconciliation tools, resulting in a 25% improvement in operational efficiency. Created low- and high-fidelity wireframes and interactive UI prototypes in Figma to accelerate iteration cycles.
Product Designer at Health Data Research UK (NHS)
April 1, 2022 - August 26, 2025
Designed a GDPR-compliant research platform for over 20,000 users aligned with Government Digital Service standards. Streamlined authentication journeys to reduce login failures by 18% through conversion rate optimization focused UX improvements.
Product Lead at Opus Consulting (Banking/Fraud Detection)
May 1, 2021 - August 26, 2025
Led UX and service design for fraud prevention platforms, which increased customer retention by 27%. Conducted competitor benchmarking to guide product strategy and feature prioritization.
UX Designer / Product Owner at Mastercard, Capgemini L&T
March 1, 2019 - August 26, 2025
Designed UI for real-time payments and B2B products, increasing adoption by 25%. Conducted evidence-based service reviews and A/B testing to optimize workflows.
Freelance UX, Product Designer, and Product Owner at Freelance
January 1, 2025 - Present
Designed UX for fintech/logistics SaaS, improving onboarding conversion by 28% via CRO-driven A/B testing and competitor benchmarking. Prioritised backlog and shaped product direction by translating complex requirements into clear user stories.
UX & Service Design Consultant at Post Office
November 1, 2024 - September 18, 2025
Led UX/service design for high-traffic citizen-facing portals and MyAccount-style systems; improved accessibility by 30% using WCAG 2.2 AA standards and GOV.UK patterns; built UI kits, reusable components, and accessibility annotations in Figma to ensure consistent cross-platform experiences.
Senior UX Designer at Deutsche Bank (B2B Payments)
March 1, 2024 - September 18, 2025
Designed AI-powered dashboards and reconciliation workflows, increasing efficiency by 25%; produced site maps, wireframes, and interactive prototypes to accelerate iteration cycles.
Product Designer at Health Data Research UK (NHS)
April 1, 2022 - September 18, 2025
Designed a GDPR- and WCAG-compliant scientific research platform for 20,000+ healthcare professionals; validated authentication journeys with prototypes, reducing login failures by 18%.
Product Lead at Opus Consulting (Banking/Fraud Detection)
May 1, 2021 - September 18, 2025
Directed design and delivery of an AI-powered fraud detection platform; established reusable UI components and design standards, increasing team delivery output; conducted competitor benchmarking, shaping product strategy and roadmap.
UX Designer / Product Owner at Mastercard, Capgemini, L&T Infotech
March 1, 2019 - September 18, 2025
Designed enterprise payment platforms and real-time B2B UIs, improving adoption by 25%; delivered wireframes, prototypes, and documentation for enterprise-grade services; conducted usability testing and accessibility reviews for financial applications.
Freelance UX, Product Designer, and Product Owner at Self-employed / Freelance
January 1, 2025 - Present
Designed UX for fintech/logistics SaaS, improving onboarding conversion by +28% via CRO-driven A/B testing and competitor benchmarking. Prioritised backlog and shaped product direction by translating complex requirements into clear user stories.
UX & Service Design Consultant at Post Office
November 1, 2024 - September 18, 2025
Led UX/service design for high-traffic citizen-facing portals and MyAccount-style systems. Improved accessibility by 30% using WCAG 2.2 AA standards and GOV.UK patterns. Built UI kits, reusable components, and accessibility annotations in Figma, ensuring consistent cross-platform experiences.
Senior UX Designer at Deutsche Bank (B2B Payments)
March 1, 2024 - September 18, 2025
Designed AI-powered dashboards and reconciliation workflows, increasing efficiency by 25%. Produced site maps, wireframes, and interactive prototypes to accelerate iteration cycles.
Product Designer at Health Data Research UK (NHS)
April 1, 2022 - September 18, 2025
Designed a GDPR- and WCAG-compliant scientific research platform for 20,000+ healthcare professionals. Validated authentication journeys with prototypes, reducing login failures by 18%.
Product Lead at Opus Consulting (Banking/Fraud Detection)
May 1, 2021 - September 18, 2025
Directed design and delivery of an AI-powered fraud detection platform. Established reusable UI components and design standards, increasing team delivery output. Conducted competitor benchmarking, shaping product strategy and roadmap.
UX Designer / Product Owner at Mastercard, Capgemini, L&T Infotech
March 1, 2019 - September 18, 2025
Designed enterprise payment platforms and real-time B2B UIs, improving adoption by 25%. Delivered wireframes, prototypes, and documentation for enterprise-grade services. Conducted usability testing and accessibility reviews for financial applications.
Freelance UX, Product Designer, and Product Owner
January 1, 2025 - Present
Designed UX for fintech/logistics SaaS, improving onboarding conversion by +28% via CRO-driven A/B testing and competitor benchmarking. Prioritized backlog and shaped product direction by translating complex requirements into clear user stories.
UX & Service Design Consultant at Post Office
November 1, 2024 - September 18, 2025
Led UX/service design for high-traffic citizen-facing portals and MyAccount-style systems. Improved accessibility by 30% using WCAG 2.2 AA standards and GOV.UK patterns. Built UI kits, reusable components, and accessibility annotations in Figma, ensuring consistent cross-platform experiences.
Senior UX Designer at Deutsche Bank (B2B Payments)
March 1, 2024 - September 18, 2025
Designed AI-powered dashboards and reconciliation workflows, increasing efficiency by 25%. Produced site maps, wireframes, and interactive prototypes to accelerate iteration cycles.
Product Designer at Health Data Research UK (NHS)
April 1, 2022 - September 18, 2025
Designed a GDPR- and WCAG-compliant scientific research platform for 20,000+ healthcare professionals. Validated authentication journeys with prototypes, reducing login failures by 18%.
Product Lead at Opus Consulting (Banking/Fraud Detection)
May 1, 2021 - September 18, 2025
Directed design and delivery of an AI-powered fraud detection platform. Established reusable UI components and design standards, increasing team delivery output. Conducted competitor benchmarking, shaping product strategy and roadmap.
UX Designer / Product Owner at Mastercard, Capgemini, L&T Infotech
March 1, 2019 - September 18, 2025
Designed enterprise payment platforms and real-time B2B UIs, improving adoption by 25%. Delivered wireframes, prototypes, and documentation for enterprise-grade services. Conducted usability testing and accessibility reviews for financial applications.
Senior Product & UX Designer (UX Research Focus) at Freelance
January 1, 2025 - Present
Conducted user research and prototype testing to inform roadmap decisions for fintech SaaS and lending platforms. Designed data-rich dashboards and loan management tools, improving onboarding and engagement by 28%. Built and maintained Figma design systems to streamline collaboration between design and development teams. Facilitated workshops with clients to align user insights and business objectives into cohesive design strategies.
UX & Service Design Consultant – Post Office at Post Office
November 1, 2024 - October 21, 2025
Led UX design and research for high-traffic financial and logistics platforms integrating DPD, EVRi, and Royal Mail. Conducted usability testing and analytics reviews, improving accessibility and user satisfaction by 30%. Partnered with Product, Data, and Operations teams to iterate on flows for customer-facing services. Defined component-based design systems for cross-platform consistency and faster delivery.
Senior UX Designer – Deutsche Bank (B2B Payments) at Deutsche Bank
March 1, 2024 - October 21, 2025
Designed and tested AI-driven financial workflows for global payments and reconciliation platforms. Conducted qualitative research to identify key UX pain points, improving task efficiency by 25%. Simplified regulatory journeys into intuitive designs validated through testing. Created interactive prototypes for executive stakeholders to guide strategic decisions.
Product Designer – Health Data Research UK (NHS) at Health Data Research UK (NHS)
April 1, 2022 - October 21, 2025
Designed secure, GDPR- and WCAG-compliant portals for healthcare researchers. Led usability testing that reduced navigation errors and improved task completion by 18%.
Product Lead – Opus Consulting (AI & Fraud Detection) at Opus Consulting
May 1, 2021 - October 21, 2025
Directed UX and product strategy for an AI-powered credit and fraud detection platform. Defined user journeys and interface standards to ensure clarity, accessibility, and compliance.
UX Designer / Product Owner – Mastercard, Capgemini & L&T Infotech at Mastercard, Capgemini & L&T Infotech
March 1, 2019 - October 21, 2025
Delivered UX for global B2B payment and lending platforms, improving adoption by 25%. Conducted stakeholder interviews and user research workshops. Produced wireframes and prototypes aligned with regulatory and brand requirements.
Senior Product & UX Designer (UX Research Focus) at Freelance
January 1, 2025 - Present
Conducted user research and prototype testing to inform roadmap decisions for fintech SaaS and lending platforms. Designed data-rich dashboards and loan management tools, improving onboarding and engagement by 28%. Built and maintained Figma design systems to streamline collaboration between design and development teams. Facilitated workshops with clients to align user insights and business objectives into cohesive design strategies.
UX & Service Design Consultant at Post Office
November 1, 2024 - October 21, 2025
Led UX design and research for high-traffic financial and logistics platforms integrating DPD, EVRi, and Royal Mail. Conducted usability testing and analytics reviews, improving accessibility and user satisfaction by 30%. Partnered with Product, Data, and Operations teams to iterate on flows for customer-facing services. Defined component-based design systems for cross-platform consistency and faster delivery.
Senior UX Designer at Deutsche Bank (B2B Payments)
March 1, 2024 - October 21, 2025
Designed and tested AI-driven financial workflows for global payments and reconciliation platforms. Conducted qualitative research to identify key UX pain points, improving task efficiency by 25%. Simplified regulatory and compliance journeys into intuitive designs validated through testing. Created interactive prototypes for executive stakeholders to guide strategic decisions.
Product Designer at Health Data Research UK (NHS)
April 1, 2022 - October 21, 2025
Designed secure, GDPR- and WCAG-compliant portals for healthcare researchers. Led usability testing that reduced navigation errors and improved task completion by 18%.
Product Lead at Opus Consulting (AI & Fraud Detection)
May 1, 2021 - October 21, 2025
Directed UX and product strategy for an AI-powered credit and fraud detection platform. Defined user journeys and interface standards to ensure clarity, accessibility, and compliance.
UX Designer / Product Owner at Mastercard, Capgemini & L&T Infotech
March 1, 2019 - October 21, 2025
Delivered UX for global B2B payment and lending platforms, improving adoption by 25%. Conducted stakeholder interviews and user research workshops to validate design direction. Produced wireframes and prototypes aligned with regulatory and brand requirements.
Service / UX Designer at Post Office Ltd
March 1, 2024 - November 1, 2024
Led service and UX design for pickup and drop-off journeys across multiple parcel carriers, supporting B2B and B2C users and improving task completion and user satisfaction.
Senior UX / Product Designer at Deutsche Bank
March 1, 2022 - March 1, 2024
Designed data-heavy B2B platform operational journeys across desktop and touch-enabled internal tools handling £50M+ daily transactions; established design systems and Storybook-aligned components; produced functional design specifications and high-fidelity prototypes to support agile processes and handoffs.
Product Lead & UX Strategist at Opus Consulting
May 1, 2019 - May 1, 2021
Led end-to-end UX and service design strategy for B2B and B2C digital products across financial services and healthcare clients; facilitated design thinking workshops, journey mapping, and service blueprinting to uncover opportunities and reduce rework.
UX Designer – Mastercard / Capgemini / LT Infotech at Capgemini LT Infotech
August 1, 2010 - March 1, 2019
Delivered enterprise-scale B2B and B2C platforms across global clients, designing complete, multi-step journeys across desktop, responsive web, and touch-enabled interfaces; established design systems and reusable components; produced functional specs and high-fidelity prototypes to support agile delivery.

Education

Add your educational history here.

Qualifications

Certified Scrum Master
January 11, 2030 - March 8, 2026

Industry Experience

Financial Services, Government, Healthcare, Software & Internet, Transportation & Logistics, Life Sciences, Professional Services