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Creative & Marketing Communications professional with 6+ years of experience in brand management, marketing communication, and social media strategy across FMCG and consumer brands. Specializes in developing integrated online–offline campaigns, leading creative teams, and managing product launches to build brand awareness, engagement, and customer trust using data-driven insights. Known for translating audience and market research into compelling content strategies and creative direction, overseeing end-to-end content production and calendars, and continuously optimizing performance through analytics. Experienced in influencer/KOL collaboration, community engagement, and cross-functional coordination to maintain brand consistency and improve campaign effectiveness.…Creative & Marketing Communications professional with 6+ years of experience in brand management, marketing communication, and social media strategy across FMCG and consumer brands. Specializes in developing integrated online–offline campaigns, leading creative teams, and managing product launches to build brand awareness, engagement, and customer trust using data-driven insights. Known for translating audience and market research into compelling content strategies and creative direction, overseeing end-to-end content production and calendars, and continuously optimizing performance through analytics. Experienced in influencer/KOL collaboration, community engagement, and cross-functional coordination to maintain brand consistency and improve campaign effectiveness.

YOHANES CHRISTIANTO

Content Producer, Marketing Strategist, Social Media Manager, +1

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Creative & Marketing Communications professional with 6+ years of experience in brand management, marketing communication, and social media strategy across FMCG and consumer brands. Specializes in developing integrated online–offline campaigns, leading creative teams, and managing product launches to build brand awareness, engagement, and customer trust using data-driven insights. Known for translating audience and market research into compelling content strategies and creative direction, overseeing end-to-end content production and calendars, and continuously optimizing performance through analytics. Experienced in influencer/KOL collaboration, community engagement, and cross-functional coordination to maintain brand consistency and improve campaign effectiveness.…Creative & Marketing Communications professional with 6+ years of experience in brand management, marketing communication, and social media strategy across FMCG and consumer brands. Specializes in developing integrated online–offline campaigns, leading creative teams, and managing product launches to build brand awareness, engagement, and customer trust using data-driven insights. Known for translating audience and market research into compelling content strategies and creative direction, overseeing end-to-end content production and calendars, and continuously optimizing performance through analytics. Experienced in influencer/KOL collaboration, community engagement, and cross-functional coordination to maintain brand consistency and improve campaign effectiveness.

Available to hire

Creative & Marketing Communications professional with 6+ years of experience in brand management, marketing communication, and social media strategy across FMCG and consumer brands. Specializes in developing integrated online–offline campaigns, leading creative teams, and managing product launches to build brand awareness, engagement, and customer trust using data-driven insights.

Known for translating audience and market research into compelling content strategies and creative direction, overseeing end-to-end content production and calendars, and continuously optimizing performance through analytics. Experienced in influencer/KOL collaboration, community engagement, and cross-functional coordination to maintain brand consistency and improve campaign effectiveness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Beginner

Work Experience

Social Media & Creative Lead Partner at PT Anggara Hadhaba Abadi (Mercon Merah Putih)

August 1, 2024 - Present

Partnered with the Brand Manager to define new product brand concepts and translate them into an integrated brand strategy across online and offline channels. Led social media content strategy and creative direction, including planning, copywriting/editing, and optimization based on platform best practices. Managed the creative team and oversaw end-to-end content production and content calendar execution for consistent, timely multi-channel delivery. Planned and executed integrated marketing campaigns (online & offline) for product promotions in collaboration with the KOL team and key stakeholders. Developed key launch assets (including TVCs and sales/marketing content materials) to support cross-functional needs. Measured performance with analytics and continuously optimized content and community engagement while maintaining brand consistency aligned with the Brand Manager.

Creative Content Specialist at Pehito Creative Hub

April 1, 2022 - July 1, 2024

Developed and executed content strategy and creative concepts (articles, video, social) aligned with marketing and brand objectives. Conducted market/audience research to identify trends and translate insights into relevant content. Wrote, edited, and optimized content based on platform best practices to improve reach and engagement. Managed end-to-end content production and the content calendar to ensure timely delivery across channels. Tracked performance using analytics tools, collaborated with clients and designers to ensure brand consistency, and strengthened community engagement.

Graphic Design and Social Media Analyst at Maxx1 Biz Jr.

November 1, 2019 - February 1, 2022

Planned and executed social media content based on market trends and platform insights to align with brand goals and audience behavior. Designed visual assets for digital channels (social posts, stories, and campaign materials) while maintaining consistent brand identity. Analyzed social media performance and campaign effectiveness using analytics, delivering reports and actionable optimization recommendations. Supported content calendar management to ensure timely publishing across platforms. Collaborated with internal teams to streamline workflows, improve content quality, and ensure smooth campaign execution.