Experience Level
Work Experience
Product Designer at Sabi Works
March 1, 2024 - September 30, 2024Led the full redesign of an existing job platform website, modernizing the UI and improving the overall user experience. Improved retention rates by 30% through simplified navigation and a more engaging interface. Ran user research with 50+ interviews and usability tests, translating findings into actionable design changes that improved user satisfaction scores by 25% within six months.
Junior Product Designer at Spotlight
October 1, 2023 - December 31, 2023Designed and optimized the UI for a university educational platform, improving navigation and accessibility for both students and faculty. Delivered a modern, intuitive website experience that increased platform engagement and supported institutional growth by 20%.
Product Designer at Convex Technology
October 1, 2023 - PresentContributed to multiple high-impact internal platform projects. Redesigned a sportsbook web application to align with brand updates, achieving 98% retention across 100,000+ customers in Ethiopia. Designed a casino web application from scratch with an intuitive, visually engaging experience for online users, including multiple styling variants each with its own identity.
Senior Lead UI/UX Designer at One Technology
August 1, 2023 - September 30, 2023Owned end-to-end design for a next-gen social communication app covering mobile UI, interactions, and user flows. Pioneered a unified feature set inspired by Telegram, WeChat, and WhatsApp, improving engagement metrics by 25% and contributing to a top-10 app store ranking. Built high-fidelity prototypes and design systems to support rapid scaling and consistent brand identity.
Senior UI/UX Designer at Backos Technology
April 1, 2023 - July 31, 2023Designed a scalable admin panel interface to simplify complex workflows and improve usability. Partnered with developers to optimize UI components for performance and reusability, reducing redesign time by 30%. Conducted stakeholder reviews and iterative refinements, achieving 100% client satisfaction at launch.
UI/UX Designer at Tikus Delivery
September 1, 2022 - February 28, 2023Enhanced interface aesthetics using a modern, consistent design language to improve brand perception and client satisfaction. Aligned product features with business goals in close collaboration with stakeholders, achieving 95%+ client satisfaction. Conducted usability audits and iterative testing, improving task efficiency by 22% for both customers and drivers.
Lead UI/UX Designer at Awra Delivery
July 1, 2022 - March 31, 2023Led end-to-end design across Awra’s digital ecosystem including mobile apps, landing pages, and an admin dashboard. Conducted user research and persona development, contributing to a 30% customer retention increase. Revamped package tracking and ordering flows, reducing task completion time by 25% and increasing delivery booking conversions by 18%.
UI/UX Designer at Beu Delivery
September 1, 2021 - May 31, 2022Designed and launched a scalable design system, reducing UI inconsistencies by 40% and speeding up design handoff. Created detailed user personas using 100+ customer insights to shape features that increased retention by 20%. Redesigned a food delivery mobile app to simplify ordering flows and reduce cart abandonment by 15%. Collaborated with cross-functional teams to ensure brand consistency across app and web.
Junior UI/UX Designer at Engida Travel PLC
August 1, 2021 - September 30, 2021Created intuitive user flows and wireframes for a ticket booking mobile app, improving booking completion rates. Collaborated with developers and product managers to translate requirements into UI components. Built interactive prototypes that reduced developer clarification time by ~25%. Supported creation of a scalable design system, reducing redundant design work by 40%. Documented design guidelines to help build the system for the app.
Education
Bachelor's in Software Engineering at Addis Ababa Science and Technology University
January 11, 2030 - July 10, 2026Bachelor's in Software Engineering at Addis Ababa Science and Technology University
January 11, 2030 - July 10, 2026Bachelor's degree in Software Engineering at Addis Ababa Science and Technology University
January 11, 2030 - July 10, 2026Qualifications
Industry Experience
Gaming, Software & Internet, Education, Retail
Experience Level
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