Available to hire
Shopify Plus store operations and web development leader with 5+ years driving daily eCommerce execution, B2B/B2C workflows, catalog/shipping/fulfillment operations, and marketing support. Experienced in Shopify Plus development, automation, and theme/custom functionality across multiple markets and storefronts.
I build and optimize Shopify ecosystems using Liquid, HTML/CSS/JavaScript, Shopify Flow, Zapier, and AI tools—improving performance, CRO outcomes, and operational efficiency. I collaborate directly with business owners on strategic planning, migrations, integrations, and launch readiness across global regions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Tagalog
Fluent
Work Experience
Shopify Plus Developer (Store Operations) at CosíG Studio Wear (AU/UK)
January 1, 2026 - December 31, 2026Launched the UK store from scratch by replicating the AU site, including theme development, product import, and payment setup. Configured UK shipping, catalogs, pricing, meta fields, and product organization/categorization. Led migration from Spark Layer to Shopify Plus native B2B, covering markets, catalogs, and company locations, including B2B and retail pricing setup. Managed Matrixify-based company/location assignments, resolving import errors and catalog conflicts during rollout. Launched retail storefronts for AU and US and wholesale storefronts for AU/US/UK/NZ/SG, fixing B2B navigation and collection redirects across storefronts. Managed retail and B2B shipping via Shopify Shipping and Starshipit; configured Rebuy widgets (Smart Cart, product recommendations, switches) and B2B ordering forms.
Shopify Store Operations Specialist / Web Dev at Barocco / Barocco Wholesale (California, USA)
January 1, 2025 - December 31, 2025Managed daily Shopify operations for both Barocco B2B and B2C platforms, coordinating tasks across products, inventory, shipping, technical/content, SEO, and marketing. Worked directly with the owner (Shawn) and key team members for daily execution and cross-department alignment. Delivered web development tasks including theme development, custom sections/functionality, and mobile/desktop optimization, plus ongoing website updates and maintenance. Configured B2B setup using Spark Layer and MOQ/extrafeature capabilities without using Shopify Plus pricing. Planned and executed marketing campaigns, product launches, and promotions across two websites. Updated website assets and performed graphic design work; created a custom Google Studio app to standardize product images and digital assets.
Shopify Store Operations / eCommerce & Digital Marketing (Store Operations Specialist) at Energy Drink / Global eCommerce (Albuquerque, USA)
January 1, 2025 - December 31, 2025Managed Shopify operations including products, collections, discounts, and order workflows. Performed SEO audits using Google Search Console and Google Analytics, resolving structure and Core Web Vitals issues. Optimized product pages and site structure for conversions. Built Klaviyo email and SMS campaigns for sales, restocks, and promotions; planned Shopify promotions with discount/campaign tracking. Analyzed sales and fulfillment performance using Shopify reports and custom queries. Managed Amazon FBA listings (content, pricing, inventory optimization). Coordinated influencer and creator sampling campaigns through TikTok creator programs. Produced recurring SEO and marketing reports using Shopify Analytics, Google Analytics, Google Search Console, and Hotjar.
Shopify Developer at Oq/An existing B2B to B2C Shopify launch (Malaysia/Singapore)
January 1, 2024 - December 31, 2025Assisted in conceptualization and planning for a B2C Shopify store to launch on top of an existing B2B model. Established a GitHub connection and improved workflow/process for collaboration between theme developers working on a custom Shopify theme. Customized and extended theme sections to match Figma designs with pixel-perfect implementation. Fine-tuned and optimized multiple website elements for a successful theme release. Built automation for data migration from Shopify into the business’s SAP ERP software.
Shopify Developer (Project) at Eyemuse / EYEmuse & associated sites (Malaysia)
January 1, 2024 - December 31, 2024Cleared Shopify theme customization backlogs across multiple client projects. Set weekly targets and priorities with the owner. Developed features across Shopify stores in Malaysia and Singapore; extended themes, added functionality, and resolved app compatibility issues. Built Shopify automations to streamline personalized order fulfillment. Optimized Shopify performance across multiple client websites. Delivered work including custom landing page and feature implementations for multiple domains.
Shopify Developer at Nostalgic-Art
January 1, 2024 - PresentAssisted in concept and planning for B2C/B2B Shopify store; established GitHub workflow for collaboration; customized theme sections to match Figma designs; extended themes and pages; implemented data migration from Shopify to ERP; delivered performance improvements and theme enhancements.
Products Manager / Lead Developer at Janthee Dubai (UAE)
January 1, 2023 - December 31, 2023Led full Shopify website redesign from planning to launch, improving UX and usability. Structured 500+ products using filters, variants, tags, and sorting for easier discovery. Managed UAE market expansion including product migration, localization, suppliers, and technical setup. Advised business owners on UAE market entry, operational needs, and potential challenges. Managed development and launch of a members-only portal and rewards program; integrated Instagram UGC across key touchpoints. Optimized site performance, product pages, and collection layouts for conversions. Developed custom Shopify features using Liquid, HTML, CSS, and JavaScript.
Shopify Store Operations Manager | Web Dev Manager (Shopify, AI, Automations) at Big Hammer Wines (USA)
January 1, 2023 - December 31, 2025Took over web development for Big Hammer Wines after a team member’s departure, running site code, automations, and supporting tools. Built Shopify Flow, Zapier, and Airtable automations to replace manual processes left behind by the previous team. Launched a new Shopify theme that increased average daily sessions by up to 90% and customer retention by 50%. Developed custom sections, templates, and features for the store’s theme. Collaborated with the owner and team leads to plan new site features and improvements. Wrote SOP documentation and training recordings so non-technical staff could handle basic technical tasks without support.
Products Manager / Lead Developer at Jan The
January 1, 2023 - PresentManaged product roadmap and led development of a consumer-facing portal; oversaw social media integration, content, and rewards features; coordinated with UAE market entrants; led a team for a dedicated customer portal and rewards program; implemented localization and performance improvements for launch.
Shopify Store Operations Manager | Web Dev Manager at Big Hammer Wines
January 1, 2023 - PresentProvided technical solutions for daily eCommerce operations across multiple stores and platforms; created 50+ automations using Shopify Flow, Zapier, and Airtable; leveraged AI to assist with coding, optimization, debugging, and troubleshooting; led the web development department after a team member left; collaborated with business owner on site features and optimization.
Shopify Developer at Aperture Commerce (EQ Link) (Wisconsin, USA)
January 1, 2022 - December 31, 2023Converted Figma designs into HTML/CSS templates and developed a custom Shopify theme using Liquid, HTML, Tailwind CSS, and Alpine.js via Shopify CLI 3.x. Ensured mobile responsiveness and optimized customer experience via cross-browser testing using BrowserStack and real devices. Used GitHub version control with code reviews for quality maintenance. Added custom styling and extended existing theme/plugin functionality; troubleshot errors. Significantly improved site speed and optimized web performance. Played a major role in developing and launching new Shopify stores across different industries/niches.
Shopify Developer at Aperture Commerce (EQ Link)
January 1, 2022 - December 31, 2023Developed Shopify themes and assets; converted Figma designs to pixel-perfect themes; optimized multi-device responsive performance; extended theme functionalities and plugins; led data migration from Shopify to SAP ERP; integrated Instagram UGC across touchpoints to increase social proof; improved site speed and conversion on product pages; managed cross-functional dev team for UAE launch.
Shopify / WordPress Developer (Consultant, Part-time) at KUMA UK (London, UK)
January 1, 2021 - December 31, 2021Led design of web pages for KUMA UK Ltd, including setup of a new domain and DNS settings. Migrated KUMA from an old website to kuma-products.com using WordPress-to-Shopify. Performed regular website maintenance including mobile fixes and backups of site files/content. Added new products to Shopify, edited product images (Photoshop), and implemented custom functionality and features. Configured Shopify apps (translation, Klarna payment gateway) to improve user experience.
ECommerce Operations Manager & Web Developer at Relax Bedding (Perth, WA, Australia)
January 1, 2021 - December 31, 2022Managed daily eCommerce operations including product updates, orders, and customer support. Coordinated fulfillment and warehouse operations, campaigns and promotions, and business planning. Built a DropShipping zone API plugin to automate product synchronization. Led WooCommerce to Shopify migration of 100+ products and customer data with zero downtime. Managed email campaigns, social media, and promotional landing pages; redesigned WordPress/WooCommerce site for improved UX and usability. Integrated Zoho CRM with WooCommerce to centralize customer data. Configured Shopify apps, payment gateways, and custom Liquid/HTML/CSS/JavaScript. Strengthened WordPress security via BPS and Wordfence configuration.
Ecommerce Operations Manager & Web Developer at Perth, Australia
January 1, 2021 - December 31, 2022Managed daily eCommerce operations including dropship supplier coordination, order processing, and customer support; coordinated with owner on campaigns and quarterly business direction; built a custom plugin to automate product synchronization with Dropship Zone; migrated 100+ products from WooCommerce to Shopify; improved SEO and site UX; integrated CRM; security enhancements.
Shopify / WordPress Developer (Consultant, Part-time) at KUMA UK
January 1, 2021 - December 31, 2021Led web page design and migration from old site to kuma-products.com using WordPress; performed maintenance; added new products and edited images; configured translation and Klaviyo payment integrations; built custom sections; improved mobile responsiveness.
Shopify Developer / Products Manager / eCommerce Assistant at C2C Sports Australia (Australia)
January 1, 2019 - December 31, 2020Managed and added new product designs to their product customization plugin. Troubleshot and fixed mobile/tablet device issues. Coordinated with design team on homepage sliders and promotion GIF banners site-wide whenever new promos/campaigns launched. Assisted during website migration from WooCommerce to Shopify.
Shopify Developer / Products Manager / eCommerce Assistant at 3C Sports Australia
January 1, 2019 - December 31, 2020Managed product designs and plugins; updated home page sliders and banners; supported migration from WooCommerce to Shopify; improved product catalog; coordinated with suppliers and marketing on campaigns.
Web Developer at Jmweb Vision IT Solutions (Bukidnon, Philippines)
January 1, 2018 - December 31, 2019Specialized in WordPress, PHP, MySQL, Laravel, Bootstrap, CSS, jQuery, and HTML5 to design, develop, deploy, and maintain client websites. Created customized WordPress plugins tailored to client needs. Ensured website functionality and optimal user experience while reducing downtime via testing and ongoing maintenance. Delivered high-quality web solutions aligned with client business objectives.
Web Developer (Full-time) at JM Web Vision IT Solutions
January 1, 2018 - December 31, 2019Developed client websites; migrated WooCommerce to Shopify; implemented features and ensured security; built custom Shopify apps and themes; integrated payments and APIs; improved performance.
College Instructor - I.T. at Northern Bukidnon Community College (Former NBC C) (Bukidnon, Philippines)
January 1, 2017 - December 31, 2018Taught computer subjects and supported students at Northern Bukidnon Community College. Delivered lectures and practical sessions, provided support, and evaluated student progress. Worked with the Local Government Unit of Manolo Fortich to ensure community and industry alignment in teaching.
IT Instructor (Full-time) at Northern Bukidnon State College (former NBC C)
January 1, 2017 - December 31, 2018Taught computer subjects to IT students; delivered lectures and practical sessions; supported community partnerships; collaborated with local government units for industry-relevant training.
Education
Masters in Information Technology at University of Science and Technology of Southern Philippines
January 1, 2017 - January 14, 2026Bachelor of Science in Information Technology at Northern Bukidnon State College (former NBC C)
January 1, 2017 - January 14, 2026Master's in Information Technology (CAR-complete academic requirements) at University of Science and Technology of Southern Philippines
January 1, 2017 - August 18, 2026Bachelor of Science in Information Technology at Northern Bukidnon Community College
January 1, 2017 - December 31, 2017Qualifications
Shopify Service Partner
January 1, 2026 - July 30, 2026https://www.shopify.com/partners/directory/partner/yongfreelancer
Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Education, Wholesale & Distribution
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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