Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Digital marketing professional with 4+ years across brand, content and social media marketing in hospitality, agency and performance settings. I combine creative storytelling and short-form content with end-to-end campaign management across digital channels, markets and audience segments—partnering with agencies, content creators and cross-functional teams to grow brand affinity, digital following and engagement.…Digital marketing professional with 4+ years across brand, content and social media marketing in hospitality, agency and performance settings. I combine creative storytelling and short-form content with end-to-end campaign management across digital channels, markets and audience segments—partnering with agencies, content creators and cross-functional teams to grow brand affinity, digital following and engagement.

Yong Le

Digital Marketer, Social Media Manager, Content Strategist, +2





Digital marketing professional with 4+ years across brand, content and social media marketing in hospitality, agency and performance settings. I combine creative storytelling and short-form content with end-to-end campaign management across digital channels, markets and audience segments—partnering with agencies, content creators and cross-functional teams to grow brand affinity, digital following and engagement.…Digital marketing professional with 4+ years across brand, content and social media marketing in hospitality, agency and performance settings. I combine creative storytelling and short-form content with end-to-end campaign management across digital channels, markets and audience segments—partnering with agencies, content creators and cross-functional teams to grow brand affinity, digital following and engagement.

Available to hire

Digital marketing professional with 4+ years across brand, content and social media marketing in hospitality, agency and performance settings. I combine creative storytelling and short-form content with end-to-end campaign management across digital channels, markets and audience segments—partnering with agencies, content creators and cross-functional teams to grow brand affinity, digital following and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Digital Marketing Executive at Pan Pacific Hotels Group

January 1, 2023 - Present

Manage social media channels and content development for three hotel brands, creating brand-consistent storytelling and engaging content that grew audience engagement by 12% and online visibility by 6%. Lead ideation and execution of digital marketing campaigns across channels, aligning social content with global brand campaigns for a cohesive brand experience. Partner with cross-functional and regional teams to shape content strategy across markets and audience segments while maintaining consistent brand identity and messaging. Monitor KPIs and campaign performance, translating analytics into optimisation recommendations and consistently exceeding engagement targets.

Performance Executive at GroupM

January 1, 2022 - January 1, 2023

Set up, managed and optimised social and performance-driven campaigns for major brands including PUMA, UOB, COURTS and Resorts World Sentosa across digital channels. Served as main client point of contact, translating briefs into actionable campaign strategies and maintaining trusted client relationships. Delivered data-driven insights and recommendations that maximised ROI and ensured on-time campaign delivery within deadlines.

Freelance Graphic Designer & Copywriter at Self-employed

January 1, 2020 - January 1, 2022

Developed content strategy and created social media content in each brand's voice for SMEs including Sire, Q Menswear and Wedding by LQ.