I am a multidisciplinary content creator with over 10 years of experience crafting impactful visual campaigns across hospitality, gastronomy, fashion, and cultural industries. I specialize in high-end storytelling, branding, and cross-platform content, with a proven ability to lead audiovisual production from concept to delivery. I am skilled in optimizing workflows, managing teams, and delivering visuals that elevate brand presence internationally. Throughout my career, I have worked on multimedia content across five countries and eleven resorts. I've created concepts for major campaigns like Holidays, Black Friday & Cyber Monday, and new restaurant brand launches. Passionate about storytelling and audiovisual language, I enjoy directing brand campaigns for luxury venues and collaborating with production and operational teams to achieve high-impact results.…

Jorge Alberto Alvarez Torres

I am a multidisciplinary content creator with over 10 years of experience crafting impactful visual campaigns across hospitality, gastronomy, fashion, and cultural industries. I specialize in high-end storytelling, branding, and cross-platform content, with a proven ability to lead audiovisual production from concept to delivery. I am skilled in optimizing workflows, managing teams, and delivering visuals that elevate brand presence internationally. Throughout my career, I have worked on multimedia content across five countries and eleven resorts. I've created concepts for major campaigns like Holidays, Black Friday & Cyber Monday, and new restaurant brand launches. Passionate about storytelling and audiovisual language, I enjoy directing brand campaigns for luxury venues and collaborating with production and operational teams to achieve high-impact results.…

Available to hire

I am a multidisciplinary content creator with over 10 years of experience crafting impactful visual campaigns across hospitality, gastronomy, fashion, and cultural industries. I specialize in high-end storytelling, branding, and cross-platform content, with a proven ability to lead audiovisual production from concept to delivery. I am skilled in optimizing workflows, managing teams, and delivering visuals that elevate brand presence internationally.

Throughout my career, I have worked on multimedia content across five countries and eleven resorts. I’ve created concepts for major campaigns like Holidays, Black Friday & Cyber Monday, and new restaurant brand launches. Passionate about storytelling and audiovisual language, I enjoy directing brand campaigns for luxury venues and collaborating with production and operational teams to achieve high-impact results.

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Language

Spanish; Castilian
Fluent
English
Intermediate
Portuguese
Advanced

Work Experience

Multimedia Content Creator at The Palace Company
March 27, 2023 - February 5, 2024
Responsible for the planning, production, and post-production of audiovisual content for luxury resorts across Mexico, Jamaica, Dominican Republic, Italy, and the Maldives. Focused on branded content, social media campaigns, and promotional videos tailored to international tourism markets.
Creative Content Producer at RosaNegra Group
September 13, 2021 - March 24, 2023
Created multimedia content for luxury restaurants and lifestyle brands within the RosaNegra Group. Focused on building strong visual identities through social media content, promotional videos, and branded storytelling.
Creative Director at PERRO Publicity
December 21, 2020 - September 13, 2021
Developed creative visual content for national brands and local businesses in the lifestyle, hospitality, and wellness sectors. Involved from concept to delivery, focusing on digital storytelling, brand identity, and social media strategy.
Multimedia Content Creator at The Palace Company
February 28, 2025 - July 31, 2025
Delivered over 100 multimedia projects including campaigns, social media content and internal communication. Worked on multimedia content in creativity, editing, and directing across 5 countries and 11 resorts. Created concepts for social media campaigns for Holidays, Black Friday & Cyber Monday, and Circus Restaurant launch. Proposed and implemented a new workflow structure, significantly increasing output volume and production quality. Coordinated production crews (2-12 people) and operational teams (8-30 people) across Food & Beverage and hospitality sectors.
Creative Content Producer at RosaNegra Group
March 31, 2023 - July 31, 2025
Specialized in storytelling and audiovisual language, directing brand campaigns for luxury restaurants and beach clubs. Led the launch campaign for 5 new restaurant brands in Los Cabos, partnering with Aeroméxico and Melia Group. Directed the launch of 'Caprice' in Tulum & Mexico City, achieving high engagement and brand recognition. Led 5 high-visibility campaigns for product launches and food promotions.
Creative Director at PERRO Publicity
September 30, 2021 - July 31, 2025
Rapidly promoted from junior editor/designer to creative director within a year. Led video production, digital marketing strategies, and content development for small and medium-sized businesses. Produced 'Voces Lava', a TED Talk-style business conference and digital content initiative.
Visual Designer Senior at ALPHA Saddles
December 31, 2020 - July 31, 2025
Redesigned the brand identity and visual communication strategy for a premium equestrian brand. Produced social media content production, photography, and graphic design. Currently serving as a design and marketing advisor for the company’s US expansion.
Visual Designer | Filmmaker at The Palace Company RosaNegra Group
March 1, 2023 - Present
Delivered over 100 multimedia projects including campaigns, social media content, and internal communication. Created multimedia content involving creativity, editing, and directing across 5 countries and 11 resorts. Developed concepts for major seasonal campaigns like Holidays, Black Friday & Cyber Monday, and restaurant launches. Implemented new workflow structures that significantly increased production output and quality. Collaborated with production crews and operational teams across food and beverage and hospitality sectors, specializing in storytelling and audiovisual language for luxury restaurants and beach clubs. Led launch campaigns for 5 new restaurant brands in Los Cabos, partnering with Aeroméxico and Melia Group. Directed the launch of 'Caprice' in Tulum and Mexico City, achieving high engagement and brand recognition.
Senior Visual Designer at ALPHA Saddles
March 1, 2023 - August 9, 2025
Redesigned the brand identity and visual communication strategy for a premium equestrian brand. Produced social media content, photography, and graphic design. Served as design and marketing advisor for the company's expansion into the US market. Developed video production, digital marketing strategies, and content development for small and medium-sized businesses. Produced 'Voces Lava', a TED Talk-style business conference and digital content initiative.
Creative Director at PERRO Publicity
December 31, 2020 - August 9, 2025
Led multimedia content creation including creativity, editing, and directing across multiple countries and resorts. Created high-impact audiovisual campaigns and storytelling for luxury hospitality brands. Rapidly promoted from junior editor/designer to creative director within a year. Managed production crews and operational teams to improve output and quality. Directed five high-visibility campaigns for product launches and food promotions.

Education

Degree at Design for Visual Communication at University of Gualajara
August 1, 2010 - June 3, 2016
Bachelor's Degree in Arts at JCO Education Artistic Center
August 2, 2010 - July 30, 2007
Bachelor's at Art Education Center
January 1, 2007 - December 31, 2010
Degree at University of Guadalajara
January 1, 2010 - December 31, 2016
Bachelor's Degree in Arts at University of Guadalajara Art Education Center
January 1, 2010 - January 1, 2016
Annual exchange at Pacific University in Santiago, Chile
January 1, 2016 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Education, Professional Services, Financial Services, Real Estate & Construction, Telecommunications, Software & Internet, Consumer Goods
    uniE608 The Library promo– iPhone Social Reel
    Shot with iPhone inside Library, the exclusive pub located within Moon Palace Cancun. With moody lighting, close-up details, and elegant motion, the video highlights the venue’s refined atmosphere, premium mixology, and vibrant social energy.…
    uniE608 Hip-Hop Nights Promo | Confessions Tulum
    This social media promo was created for Confessions Tulum, a boutique nightclub known for its immersive jungle-luxury atmosphere. The video highlights the launch of their weekly Hip-Hop Nights, targeting a young, trend-driven audience. With fast-paced cuts, low-light cinematography, and a gritty-chic aesthetic, the piece reflects the bold vibe of the genre while aligning with the brand’s premium positioning.…
    uniE608 Caprice Launch Teaser | Visual Identity Campaign for RosaNegra Group
    This teaser video was crafted for the grand opening of Caprice, a luxury fine-dining and nightlife concept by RosaNegra Group. The campaign captures the essence of glamour and exclusivity, using fast-paced cuts, dramatic lighting, and fashion-inspired visuals to position the brand as a high-end destination.…
    uniE608 Hibiki – Social Media Promo | Tora Restaurant
    This short-form video was produced for Tora, a high-end Japanese restaurant, as part of a campaign to promote its premium offerings. Focused on the traditional method of serving Hibiki Japanese whisky, the piece highlights the hand-carving of a perfect ice sphere…
    uniE608 Destination Launch Campaign | ME Cabo | Aeroméxico | RosaNegra Group (Short Version)
    This short-format horizontal video is part of a multi-brand launch campaign produced for ME Cabo Hotel, Aeroméxico, and RosaNegra Grupo. The campaign was tailored for both vertical and horizontal platforms, with unique edits and brand adaptations for each partner. Our team created high-impact visual content aimed at building excitement around the launch of six new RosaNegra restaurants in Cabo San Lucas, Baja California Sur. The material was planned not only as a launch asset but also as a long-term content bank, generating deliverables for social media platforms to be used over a six-month period. The campaign blends lifestyle, luxury, gastronomy, and destination storytelling, establishing Cabo as a high-end, must-visit culinary and travel experience.…
    uniE608 Campaign for activities | Moon Palace Cancún
    This branded campaign for Moon Palace Cancun showcases the resort’s top activities through dynamic transitions inspired by trending humor-driven social media reels. We used a continuous motion edit technique, where the main character’s movement flows seamlessly across different scenes, to present the full range of experiences offered at the hotel.…