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I'm Yordan Yordanov, a CRO Specialist with almost five years in the iGaming industry, focused on boosting conversion rates and player engagement through data-driven CRO, A/B testing, and optimization of onboarding funnels. I excel at turning insights from GA4, Hotjar, and analytics tools into effective experiments and landing page improvements. Based in Sofia, I collaborate across marketing, product, and compliance teams, using tools like Figma, Sketch, Unbounce, Bloomreach, and Smartico to drive measurable results.…I'm Yordan Yordanov, a CRO Specialist with almost five years in the iGaming industry, focused on boosting conversion rates and player engagement through data-driven CRO, A/B testing, and optimization of onboarding funnels. I excel at turning insights from GA4, Hotjar, and analytics tools into effective experiments and landing page improvements. Based in Sofia, I collaborate across marketing, product, and compliance teams, using tools like Figma, Sketch, Unbounce, Bloomreach, and Smartico to drive measurable results.

Yordan Yordanov

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I'm Yordan Yordanov, a CRO Specialist with almost five years in the iGaming industry, focused on boosting conversion rates and player engagement through data-driven CRO, A/B testing, and optimization of onboarding funnels. I excel at turning insights from GA4, Hotjar, and analytics tools into effective experiments and landing page improvements. Based in Sofia, I collaborate across marketing, product, and compliance teams, using tools like Figma, Sketch, Unbounce, Bloomreach, and Smartico to drive measurable results.…I'm Yordan Yordanov, a CRO Specialist with almost five years in the iGaming industry, focused on boosting conversion rates and player engagement through data-driven CRO, A/B testing, and optimization of onboarding funnels. I excel at turning insights from GA4, Hotjar, and analytics tools into effective experiments and landing page improvements. Based in Sofia, I collaborate across marketing, product, and compliance teams, using tools like Figma, Sketch, Unbounce, Bloomreach, and Smartico to drive measurable results.

Available to hire

I’m Yordan Yordanov, a CRO Specialist with almost five years in the iGaming industry, focused on boosting conversion rates and player engagement through data-driven CRO, A/B testing, and optimization of onboarding funnels. I excel at turning insights from GA4, Hotjar, and analytics tools into effective experiments and landing page improvements.

Based in Sofia, I collaborate across marketing, product, and compliance teams, using tools like Figma, Sketch, Unbounce, Bloomreach, and Smartico to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Russian

Beginner

Work Experience

Conversion Rate Optimization Specialist at BetPlays

January 1, 2023 - October 1, 2023

Analyze customer acquisition data, user behavior, and marketing performance metrics to identify opportunities for conversion rate optimization using tools such as GA4, Smartico, LiveSession. Plan, execute, and analyze A/B tests using Smartico. Create mockups for potential A/B tests using Figma or Miro. Conduct competitor analysis to identify benchmarks and best practices for customer acquisition. Optimize landing pages to enhance customer acquisition and engagement.

Conversion Rate Optimization Specialist at revise.agency

January 1, 2022 - August 1, 2022

Analyze website traffic and user behavior through tools like Google Analytics, Hotjar, and more to identify conversion optimization opportunities. Plan, execute, and analyze A/B tests. Document the results of every test in Notion, Trello, and Monday. Create landing pages designs through Sketch for customers and launch them in Unbounce LP builder. Conduct competitor analysis to identify industry benchmarks and best practices for conversion optimization.

Senior Trading Support Specialist at DraftKings Inc.

October 1, 2018 - September 1, 2021

Being the first point of contact of our B2B customers and dealing with their issues or queries through Zendesk and email. Forward issues to relevant teams via Slack or email. Setting betting limits for operators on different sports, markets, countries or players. Collaborate closely with trading teams to ensure bets and wagers on sports events were correctly placed. Identify and resolve trading issues, such as discrepancies, system failures, and responsible gaming concerns. Maintain a strong understanding of relevant regulatory compliance requirements and responsible gaming practices. Collaborate closely with the compliance team.

Customer Service Representative at Taxback International

November 1, 2017 - May 1, 2018

Provide customer service through phone and email. Address customer inquiries, complaints, and requests promptly and professionally. Conduct regular follow-ups to ensure customer satisfaction and gather feedback.