Indonesian-based copywriter with 8 years of experience, ready to help you engage with your audience through effective storytelling. From brand strategy, brand guidelines, company profile writing, English-to-Bahasa Indonesia translation, website copywriting, scriptwriting, to social media campaign, she will support your brand in any means possible. She is an avid learner who loves to gain new perspectives on business, branding, marketing, as well as humanity. **Freelance Senior Copywriter at Bray Leino Singapore** *Part-time (Nov 2022 - Present)* (Remote): Hired to handle Disney+ Hotstar Indonesian translation, transcreation and writing marketing copy for various objectives such as EDMs, in-app copy, push notifications, and legal lines in both English & Bahasa Indonesia. **Freelance Brand Writer** (2022 - Present) *FROM EARLY START-UPS TO WELL-ESTABLISHED BIG BRAND CLIENTS IN INDONESIA:* - Fondé (innovative beauty start-up brand) - Verihubs (B2B SaaS company) - Morin (Indonesian top fruit jam brand) - FORME (contemporary furniture brand) - MMP (Indonesia’s biggest warehouse solution) - Mawatu (Integrated Tourism Town in Labuan Bajo) - Iwan Tirta Private Collection (Indonesian premium batik line) ..and many more - Boston Consulting Group Indonesia: Crafting new purpose statement for “Telkomsel” (Indonesia’s largest telecommunications operator) - Hakuhodo Agency: Develop ongoing social media copywriting campaign for _Email not available. Sign in: https://www.twine.net/signup_ & video script for "Telkomsel” during Ramadan month - Catalyze Communication: Developed communication guide for “KMP” (the world’s biggest carbon offset company) & full website copywriting for “Rimba Makmur Utama” (Indonesian Nature-based Solution company) **Content Strategist at rubicube creative Jakarta** *Part-time (Feb 2020 - Feb 2021)* Developing brand guidelines to managing social media campaigns and building strategic content at one of the top branding agencies in Indonesia. **UX Writer at Greenhouse.co Jakarta** (Jul 2019 - Oct 2019) A digital one-stop market-entry service platform (B2B) across Asia Pacific based in Jakarta. Developed User-Research and developed concepts into product copy & landing pages across all Greenhouse digital products. **Brand Strategist at Waykambas Branding Jakarta** *Full-time (Nov 2015 - Jan 2019)* From lifestyle, FMCG, property, hospitality to profound corporate brands, I had developed creative brand strategy, copywriting and brand guidelines for top brands across Asia. Some projects include: Vivo Condom, Sensitif, Morin, Arumaya Residence, DayDay, Irwan Tirta Private Collection, Phinisi Hospitality, and Astra Land Indonesia - to name a few. Reach out to her, if you need any help from these tasks: - Company Profile - Website Copywriting - Translation from English to Bahasa Indonesia - Brand Strategy - Brand Names - Tagline…Indonesian-based copywriter with 8 years of experience, ready to help you engage with your audience through effective storytelling. From brand strategy, brand guidelines, company profile writing, English-to-Bahasa Indonesia translation, website copywriting, scriptwriting, to social media campaign, she will support your brand in any means possible. She is an avid learner who loves to gain new perspectives on business, branding, marketing, as well as humanity. **Freelance Senior Copywriter at Bray Leino Singapore** *Part-time (Nov 2022 - Present)* (Remote): Hired to handle Disney+ Hotstar Indonesian translation, transcreation and writing marketing copy for various objectives such as EDMs, in-app copy, push notifications, and legal lines in both English & Bahasa Indonesia. **Freelance Brand Writer** (2022 - Present) *FROM EARLY START-UPS TO WELL-ESTABLISHED BIG BRAND CLIENTS IN INDONESIA:* - Fondé (innovative beauty start-up brand) - Verihubs (B2B SaaS company) - Morin (Indonesian top fruit jam brand) - FORME (contemporary furniture brand) - MMP (Indonesia’s biggest warehouse solution) - Mawatu (Integrated Tourism Town in Labuan Bajo) - Iwan Tirta Private Collection (Indonesian premium batik line) ..and many more - Boston Consulting Group Indonesia: Crafting new purpose statement for “Telkomsel” (Indonesia’s largest telecommunications operator) - Hakuhodo Agency: Develop ongoing social media copywriting campaign for _Email not available. Sign in: https://www.twine.net/signup_ & video script for "Telkomsel” during Ramadan month - Catalyze Communication: Developed communication guide for “KMP” (the world’s biggest carbon offset company) & full website copywriting for “Rimba Makmur Utama” (Indonesian Nature-based Solution company) **Content Strategist at rubicube creative Jakarta** *Part-time (Feb 2020 - Feb 2021)* Developing brand guidelines to managing social media campaigns and building strategic content at one of the top branding agencies in Indonesia. **UX Writer at Greenhouse.co Jakarta** (Jul 2019 - Oct 2019) A digital one-stop market-entry service platform (B2B) across Asia Pacific based in Jakarta. Developed User-Research and developed concepts into product copy & landing pages across all Greenhouse digital products. **Brand Strategist at Waykambas Branding Jakarta** *Full-time (Nov 2015 - Jan 2019)* From lifestyle, FMCG, property, hospitality to profound corporate brands, I had developed creative brand strategy, copywriting and brand guidelines for top brands across Asia. Some projects include: Vivo Condom, Sensitif, Morin, Arumaya Residence, DayDay, Irwan Tirta Private Collection, Phinisi Hospitality, and Astra Land Indonesia - to name a few. Reach out to her, if you need any help from these tasks: - Company Profile - Website Copywriting - Translation from English to Bahasa Indonesia - Brand Strategy - Brand Names - TaglineWWW…
Indonesian-based copywriter with 8 years of experience, ready to help you engage with your audience through effective storytelling. From brand strategy, brand guidelines, company profile writing, English-to-Bahasa Indonesia translation, website copywriting, scriptwriting, to social media campaign, she will support your brand in any means possible. She is an avid learner who loves to gain new perspectives on business, branding, marketing, as well as humanity. **Freelance Senior Copywriter at Bray Leino Singapore** *Part-time (Nov 2022 - Present)* (Remote): Hired to handle Disney+ Hotstar Indonesian translation, transcreation and writing marketing copy for various objectives such as EDMs, in-app copy, push notifications, and legal lines in both English & Bahasa Indonesia. **Freelance Brand Writer** (2022 - Present) *FROM EARLY START-UPS TO WELL-ESTABLISHED BIG BRAND CLIENTS IN INDONESIA:* - Fondé (innovative beauty start-up brand) - Verihubs (B2B SaaS company) - Morin (Indonesian top fruit jam brand) - FORME (contemporary furniture brand) - MMP (Indonesia’s biggest warehouse solution) - Mawatu (Integrated Tourism Town in Labuan Bajo) - Iwan Tirta Private Collection (Indonesian premium batik line) ..and many more - Boston Consulting Group Indonesia: Crafting new purpose statement for “Telkomsel” (Indonesia’s largest telecommunications operator) - Hakuhodo Agency: Develop ongoing social media copywriting campaign for _Email not available. Sign in: https://www.twine.net/signup_ & video script for "Telkomsel” during Ramadan month - Catalyze Communication: Developed communication guide for “KMP” (the world’s biggest carbon offset company) & full website copywriting for “Rimba Makmur Utama” (Indonesian Nature-based Solution company) **Content Strategist at rubicube creative Jakarta** *Part-time (Feb 2020 - Feb 2021)* Developing brand guidelines to managing social media campaigns and building strategic content at one of the top branding agencies in Indonesia. **UX Writer at Greenhouse.co Jakarta** (Jul 2019 - Oct 2019) A digital one-stop market-entry service platform (B2B) across Asia Pacific based in Jakarta. Developed User-Research and developed concepts into product copy & landing pages across all Greenhouse digital products. **Brand Strategist at Waykambas Branding Jakarta** *Full-time (Nov 2015 - Jan 2019)* From lifestyle, FMCG, property, hospitality to profound corporate brands, I had developed creative brand strategy, copywriting and brand guidelines for top brands across Asia. Some projects include: Vivo Condom, Sensitif, Morin, Arumaya Residence, DayDay, Irwan Tirta Private Collection, Phinisi Hospitality, and Astra Land Indonesia - to name a few. Reach out to her, if you need any help from these tasks: - Company Profile - Website Copywriting - Translation from English to Bahasa Indonesia - Brand Strategy - Brand Names - Tagline…Indonesian-based copywriter with 8 years of experience, ready to help you engage with your audience through effective storytelling. From brand strategy, brand guidelines, company profile writing, English-to-Bahasa Indonesia translation, website copywriting, scriptwriting, to social media campaign, she will support your brand in any means possible. She is an avid learner who loves to gain new perspectives on business, branding, marketing, as well as humanity. **Freelance Senior Copywriter at Bray Leino Singapore** *Part-time (Nov 2022 - Present)* (Remote): Hired to handle Disney+ Hotstar Indonesian translation, transcreation and writing marketing copy for various objectives such as EDMs, in-app copy, push notifications, and legal lines in both English & Bahasa Indonesia. **Freelance Brand Writer** (2022 - Present) *FROM EARLY START-UPS TO WELL-ESTABLISHED BIG BRAND CLIENTS IN INDONESIA:* - Fondé (innovative beauty start-up brand) - Verihubs (B2B SaaS company) - Morin (Indonesian top fruit jam brand) - FORME (contemporary furniture brand) - MMP (Indonesia’s biggest warehouse solution) - Mawatu (Integrated Tourism Town in Labuan Bajo) - Iwan Tirta Private Collection (Indonesian premium batik line) ..and many more - Boston Consulting Group Indonesia: Crafting new purpose statement for “Telkomsel” (Indonesia’s largest telecommunications operator) - Hakuhodo Agency: Develop ongoing social media copywriting campaign for _Email not available. Sign in: https://www.twine.net/signup_ & video script for "Telkomsel” during Ramadan month - Catalyze Communication: Developed communication guide for “KMP” (the world’s biggest carbon offset company) & full website copywriting for “Rimba Makmur Utama” (Indonesian Nature-based Solution company) **Content Strategist at rubicube creative Jakarta** *Part-time (Feb 2020 - Feb 2021)* Developing brand guidelines to managing social media campaigns and building strategic content at one of the top branding agencies in Indonesia. **UX Writer at Greenhouse.co Jakarta** (Jul 2019 - Oct 2019) A digital one-stop market-entry service platform (B2B) across Asia Pacific based in Jakarta. Developed User-Research and developed concepts into product copy & landing pages across all Greenhouse digital products. **Brand Strategist at Waykambas Branding Jakarta** *Full-time (Nov 2015 - Jan 2019)* From lifestyle, FMCG, property, hospitality to profound corporate brands, I had developed creative brand strategy, copywriting and brand guidelines for top brands across Asia. Some projects include: Vivo Condom, Sensitif, Morin, Arumaya Residence, DayDay, Irwan Tirta Private Collection, Phinisi Hospitality, and Astra Land Indonesia - to name a few. Reach out to her, if you need any help from these tasks: - Company Profile - Website Copywriting - Translation from English to Bahasa Indonesia - Brand Strategy - Brand Names - TaglineWWWW…
Available to hire
$100 per day ($12.5 per hour)
Indonesian-based copywriter with 8 years of experience, ready to help you engage with your audience through effective storytelling. From brand strategy, brand guidelines, company profile writing, English-to-Bahasa Indonesia translation, website copywriting, scriptwriting, to social media campaign, she will support your brand in any means possible. She is an avid learner who loves to gain new perspectives on business, branding, marketing, as well as humanity.
Freelance Senior Copywriter at Bray Leino Singapore
Part-time (Nov 2022 - Present)
(Remote): Hired to handle Disney+ Hotstar Indonesian translation, transcreation and writing marketing copy for various objectives such as EDMs, in-app copy, push notifications, and legal lines in both English & Bahasa Indonesia.
Freelance Brand Writer (2022 - Present)
FROM EARLY START-UPS TO WELL-ESTABLISHED BIG BRAND CLIENTS IN INDONESIA:
Fondé (innovative beauty start-up brand)
Verihubs (B2B SaaS company)
Morin (Indonesian top fruit jam brand)
FORME (contemporary furniture brand)
MMP (Indonesia’s biggest warehouse solution)
Mawatu (Integrated Tourism Town in Labuan Bajo)
Iwan Tirta Private Collection (Indonesian premium batik line)
…and many moreBoston Consulting Group Indonesia: Crafting new purpose statement for “Telkomsel” (Indonesia’s largest telecommunications operator)
Hakuhodo Agency: Develop ongoing social media copywriting campaign
for Email not available. Sign in: https://www.twine.net/signup & video script for "Telkomsel” during Ramadan monthCatalyze Communication: Developed communication guide for “KMP” (the
world’s biggest carbon offset company) & full website copywriting for “Rimba Makmur Utama” (Indonesian Nature-based Solution company)
Content Strategist at rubicube creative Jakarta
Part-time (Feb 2020 - Feb 2021)
Developing brand guidelines to managing social media campaigns and building strategic content at one of the top branding agencies in Indonesia.
UX Writer at Greenhouse.co Jakarta (Jul 2019 - Oct 2019)
A digital one-stop market-entry service platform (B2B) across Asia Pacific based in Jakarta. Developed User-Research and developed concepts into product copy & landing pages across all Greenhouse digital products.
Brand Strategist at Waykambas Branding Jakarta
Full-time (Nov 2015 - Jan 2019)
From lifestyle, FMCG, property, hospitality to profound corporate brands, I had developed creative brand strategy, copywriting and brand guidelines for top brands across Asia. Some projects include: Vivo Condom, Sensitif, Morin, Arumaya Residence, DayDay, Irwan Tirta Private Collection, Phinisi Hospitality, and Astra Land Indonesia - to name a few.
Reach out to her, if you need any help from these tasks:
- Company Profile
- Website Copywriting
- Translation from English to Bahasa Indonesia
- Brand Strategy
- Brand Names
- Tagline
Skills
Co
Br
Go
Experience Level
Copywriting
Expert
Branding
Expert
Google Drive
Expert
Language
English
Advanced
Indonesian
Fluent
Education
Bachelor of Arts at Bina Nusantara University, Jakarta, Indonesia
April 16, 2011 - May 22, 2015Major in Creative Advertising (Branding, Advertising. Design)
Industry Experience
Professional Services, Media & Entertainment, Other
Fondé Tinted-Skincare™ Video
Responsible to write copy on visual for Fondé, personal care brand with innovative ingredients and process for a sustainable, safe, effective healthy skin results
#explainervideo #video #advert #copywriter…Responsible to write copy on visual for Fondé, personal care brand with innovative ingredients and process for a sustainable, safe, effective healthy skin results
#explainervideo #video #advert #copywriterWW…
Sambel Pelago - Jelajah Nusantara
Embark on an extraordinary culinary adventure through the archipelago as you savor the authenticity of Indonesian chili sauce. Indulge in the celebration of flavors, crafted from the bountiful earth of Indonesia, and experience the richness that truly tantalizes your taste buds.
#digital #advert #director…Embark on an extraordinary culinary adventure through the archipelago as you savor the authenticity of Indonesian chili sauce. Indulge in the celebration of flavors, crafted from the bountiful earth of Indonesia, and experience the richness that truly tantalizes your taste buds.
#digital #advert #directorWW…
Internal Brand Guide for KMP - world's largest carbon offset company
Internal Brand Guide for KMP - world's largest carbon offset company. More info visit https://www.twine.net/signin
#branding #companyprofile #brandguideline #internalcommunication #copywriting…Internal Brand Guide for KMP - world's largest carbon offset company. More info visit https://www.twine.net/signin
#branding #companyprofile #brandguideline #internalcommunication #copywritingWW…
MORIN - Indonesian top jam brand (website writing)
Responsible to write website description and copywriting for the new website https://www.twine.net/signin
#branding #copywriting #UXwriting…Responsible to write website description and copywriting for the new website https://www.twine.net/signin
#branding #copywriting #UXwritingWW…
FONDÉ - Dedicatedly Transparent, Fundamentally Different.
AN EMERGING ECO-TECH SKINCARE BRAND FROM INDONESIA - fonde.co
Task: From brand strategy, tagline to website copywriting
#branding #brandstrategy #copywriting #campaign #beauty #skincare #creativedirection #tagline…AN EMERGING ECO-TECH SKINCARE BRAND FROM INDONESIA - fonde.co
Task: From brand strategy, tagline to website copywriting
#branding #brandstrategy #copywriting #campaign #beauty #skincare #creativedirection #taglineWW…
Full Website Copywriting for Nature-based Solutions from Indonesia
PT Rimba Makmur Utama (RMU) has been managing the Katingan Mentaya Project (KMP) since 2013. This Nature-based Solutions (NBS) initiative focuses on restoring the peat forest ecosystem in central Kalimantan.
In 2022, RMU approached Catalyze Communication Agency from Bali to create their inaugural website. As a freelance writer, I was hired to write the copy for the homepage, about page, project pages, carbon calculator pages, news page, and other sections of the website.
The website is written both in English and Indonesian languages.
#websitewriting #uxwriter #copywriter…PT Rimba Makmur Utama (RMU) has been managing the Katingan Mentaya Project (KMP) since 2013. This Nature-based Solutions (NBS) initiative focuses on restoring the peat forest ecosystem in central Kalimantan.
In 2022, RMU approached Catalyze Communication Agency from Bali to create their inaugural website. As a freelance writer, I was hired to write the copy for the homepage, about page, project pages, carbon calculator pages, news page, and other sections of the website.
The website is written both in English and Indonesian languages.
#websitewriting #uxwriter #copywriterWW…
Brand Strategy for Premium Sambal Brand from Indonesia
Project Type: Brand Strategy, Social Media Campaign (2020)
Founder + Creative: Jefta Mikola
Brand Designer/Art Direction: Yonathan Yanuar
As a personal project that began during the pandemic, my partner and I initiated a homemade Sambal brand based on our interest in Indonesian cuisine and culture. An acronym from "Sambel + Archipelago," we believe the various sambal variants and its spices' stories dispersed across Indonesia's islands must be promoted and preserved.
Sambelpelago's vision is to market the various types of Indonesia's sambal from across the nation. Less than a year after its launch, the brand won the nomination of the "Top 100 UKM Award" by @KemenkopUKM (Ministry of cooperatives and SMEs) and was chosen to be one of the SMEs brands in IM3's Ooreedo SMEs creative program.
#branding #campaign #copywriting…Project Type: Brand Strategy, Social Media Campaign (2020)
Founder + Creative: Jefta Mikola
Brand Designer/Art Direction: Yonathan Yanuar
As a personal project that began during the pandemic, my partner and I initiated a homemade Sambal brand based on our interest in Indonesian cuisine and culture. An acronym from "Sambel + Archipelago," we believe the various sambal variants and its spices' stories dispersed across Indonesia's islands must be promoted and preserved.
Sambelpelago's vision is to market the various types of Indonesia's sambal from across the nation. Less than a year after its launch, the brand won the nomination of the "Top 100 UKM Award" by @KemenkopUKM (Ministry of cooperatives and SMEs) and was chosen to be one of the SMEs brands in IM3's Ooreedo SMEs creative program.
#branding #campaign #copywritingWW…
Catalog writing for Iwan Tirta, premium Batik brand from Indonesia
Project Type: Catalogue/Campaign Writing
Client of: Waykambas Branding (2017)
Account Executive: Lestari Ho
Graphic Designer: Marissa Gunawan
Iwan Tirta Private Collection is one of the finest luxury batik house from Indonesia, and a living legacy of Indonesia’s Batik Maestro, Iwan Tirta.
As a copywriter at Waykambas Branding in Jakarta, I supported the sequel of Iwan Tirta Batik Private Collection (ITPC). My role involved translating their 2017 Runway Collection, which featured the theme "Condrosengkolo." It took a few weeks for the team and me to fully grasp the theme and create the collection's logo, accompanying quotes, and a meticulously designed Royal Batik catalog featuring stitched photographs.
#catalogwriting #copywriting #branding…Project Type: Catalogue/Campaign Writing
Client of: Waykambas Branding (2017)
Account Executive: Lestari Ho
Graphic Designer: Marissa Gunawan
Iwan Tirta Private Collection is one of the finest luxury batik house from Indonesia, and a living legacy of Indonesia’s Batik Maestro, Iwan Tirta.
As a copywriter at Waykambas Branding in Jakarta, I supported the sequel of Iwan Tirta Batik Private Collection (ITPC). My role involved translating their 2017 Runway Collection, which featured the theme "Condrosengkolo." It took a few weeks for the team and me to fully grasp the theme and create the collection's logo, accompanying quotes, and a meticulously designed Royal Batik catalog featuring stitched photographs.
#catalogwriting #copywriting #brandingWW…
Website copywriting for One-Stop Integrated Tourism Town in Labuan Bajo
MAWATU is redefining Southeast Asia's luxurious safe haven destination. From the homepage to the about page, commercial page, and hotel page, I played a crucial role in bringing this exciting mega project to life by crafting compelling website copy. Collaborating with Stucel Agency (from Jakarta) for web design and development, we ensured a seamless and captivating user experience.
#copywriting #websitewriting #uxwriting…MAWATU is redefining Southeast Asia's luxurious safe haven destination. From the homepage to the about page, commercial page, and hotel page, I played a crucial role in bringing this exciting mega project to life by crafting compelling website copy. Collaborating with Stucel Agency (from Jakarta) for web design and development, we ensured a seamless and captivating user experience.
#copywriting #websitewriting #uxwritingWW…
Brand Strategy & Brand Book Writing for SENSITIF
As Indonesia's #1 Pregnancy Test, Sensitif needed a new and comprehensive brand foundation strategy that could accommodate its growing business. With the brand's vast options for pregnancy-related products, we positioned the brand as Indonesia's Integrated Pregnancy Partner, and **_"Your Trusted Partner"_* - for the tagline. Besides doing desktop research around motherhood, I was responsible to write for the brand's communication and identity guide.
Project Type: Rebranding
Client of: Waykambas Branding (2017)
Account Executive: Lestari Ho
Graphic Designer: Charles Tjung
My Role: Brand Strategy, Brand Book writing
#branding #copywriting #brandbook #brandguide…As Indonesia's #1 Pregnancy Test, Sensitif needed a new and comprehensive brand foundation strategy that could accommodate its growing business. With the brand's vast options for pregnancy-related products, we positioned the brand as Indonesia's Integrated Pregnancy Partner, and **_"Your Trusted Partner"_* - for the tagline. Besides doing desktop research around motherhood, I was responsible to write for the brand's communication and identity guide.
Project Type: Rebranding
Client of: Waykambas Branding (2017)
Account Executive: Lestari Ho
Graphic Designer: Charles Tjung
My Role: Brand Strategy, Brand Book writing
#branding #copywriting #brandbook #brandguideWW…
UX Writing for an online Business Matchmaking platform
Developed User-Research and translate concepts into product copy & landing pages across all Greenhouse digital products.
About the company: Greenhouse is a technology platform helping startups and entrepreneurs enter Asia-Pacific market
#copywriting #uxwriting #websitecopywriting…Developed User-Research and translate concepts into product copy & landing pages across all Greenhouse digital products.
About the company: Greenhouse is a technology platform helping startups and entrepreneurs enter Asia-Pacific market
#copywriting #uxwriting #websitecopywritingWW…
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