yosephine salim

Available to hire

Indonesian-based copywriter with 8 years of experience, ready to help you engage with your audience through effective storytelling.

About

Indonesian-based copywriter with 8 years of experience, ready to help you engage with your audience through effective storytelling. From brand strategy, brand guidelines, company profile writing, English-to-Bahasa Indonesia translation, website copywriting, scriptwriting, to social media campaign, she will support your brand in any means possible. She is an avid learner who loves to gain new perspectives on business, branding, marketing, as well as humanity.

Freelance Senior Copywriter at Bray Leino Singapore
Part-time (Nov 2022 - Present)
(Remote): Hired to handle Disney+ Hotstar Indonesian translation, transcreation and writing marketing copy for various objectives such as EDMs, in-app copy, push notifications, and legal lines in both English & Bahasa Indonesia.

Freelance Brand Writer (2022 - Present)
FROM EARLY START-UPS TO WELL-ESTABLISHED BIG BRAND CLIENTS IN INDONESIA:

  • Fondé (innovative beauty start-up brand)

  • Verihubs (B2B SaaS company)

  • Morin (Indonesian top fruit jam brand)

  • FORME (contemporary furniture brand)

  • MMP (Indonesia’s biggest warehouse solution)

  • Mawatu (Integrated Tourism Town in Labuan Bajo)

  • Iwan Tirta Private Collection (Indonesian premium batik line)
    …and many more

  • Boston Consulting Group Indonesia: Crafting new purpose statement for “Telkomsel” (Indonesia’s largest telecommunications operator)

  • Hakuhodo Agency: Develop ongoing social media copywriting campaign
    for Email not available. Sign in: https://www.twine.net/signup & video script for "Telkomsel” during Ramadan month

  • Catalyze Communication: Developed communication guide for “KMP” (the
    world’s biggest carbon offset company) & full website copywriting for “Rimba Makmur Utama” (Indonesian Nature-based Solution company)

Content Strategist at rubicube creative Jakarta
Part-time (Feb 2020 - Feb 2021)
Developing brand guidelines to managing social media campaigns and building strategic content at one of the top branding agencies in Indonesia.

UX Writer at Greenhouse.co Jakarta (Jul 2019 - Oct 2019)
A digital one-stop market-entry service platform (B2B) across Asia Pacific based in Jakarta. Developed User-Research and developed concepts into product copy & landing pages across all Greenhouse digital products.

Brand Strategist at Waykambas Branding Jakarta
Full-time (Nov 2015 - Jan 2019)
From lifestyle, FMCG, property, hospitality to profound corporate brands, I had developed creative brand strategy, copywriting and brand guidelines for top brands across Asia. Some projects include: Vivo Condom, Sensitif, Morin, Arumaya Residence, DayDay, Irwan Tirta Private Collection, Phinisi Hospitality, and Astra Land Indonesia - to name a few.

Reach out to her, if you need any help from these tasks:

  • Company Profile
  • Website Copywriting
  • Translation from English to Bahasa Indonesia
  • Brand Strategy
  • Brand Names
  • Tagline
  • Joined May 2023

Languages

  • EnglishAdvanced
  • IndonesianFluent

Industry experience

  • Professional Services
  • Media & Entertainment
  • Other

More experts in Jakarta, Indonesia

Projects · 11

Fondé Tinted-Skincare™ Video

Responsible to write copy on visual for Fondé, personal care brand with innovative ingredients and process for a sustainable, safe, effective healthy skin results explainervideo video advert copywriter

  • Copywriter
  • Creative Director
Sambel Pelago - Jelajah Nusantara

Embark on an extraordinary culinary adventure through the archipelago as you savor the authenticity of Indonesian chili sauce. Indulge in the celebration of flavors, crafted from the bountiful earth of Indonesia, and experience the richness that truly tantalizes your taste buds. digital advert director

  • Copywriter
  • Creative Director
FONDÉ - Dedicatedly Transparent, Fundamentally Different.

AN EMERGING ECO-TECH SKINCARE BRAND FROM INDONESIA - fonde.co Task: From brand strategy, tagline to website copywriting branding brandstrategy copywriting campaign beauty skincare creativedirection tagline

  • Copywriter
  • Creative Director
Full Website Copywriting for Nature-based Solutions from Indonesia

PT Rimba Makmur Utama (RMU) has been managing the Katingan Mentaya Project (KMP) since 2013. This Nature-based Solutions (NBS) initiative focuses on restoring the peat forest ecosystem in central Kalimantan. In 2022, RMU approached Catalyze Communication Agency from Bali to create their inaugural website. As a freelance writer, I was hired to write the copy for the homepage, about page, project pages, carbon calculator pages, news page, and other sections of the website. The website is written both in English and Indonesian languages. websitewriting uxwriter copywriter

  • Copywriter
Brand Strategy for Premium Sambal Brand from Indonesia

Project Type: Brand Strategy, Social Media Campaign (2020) Founder + Creative: Jefta Mikola Brand Designer/Art Direction: Yonathan Yanuar As a personal project that began during the pandemic, my partner and I initiated a homemade Sambal brand based on our interest in Indonesian cuisine and culture. An acronym from "Sambel + Archipelago," we believe the various sambal variants and its spices' stories dispersed across Indonesia's islands must be promoted and preserved. Sambelpelago's vision is to market the various types of Indonesia's sambal from across the nation. Less than a year after its launch, the brand won the nomination of the "Top 100 UKM Award" by @KemenkopUKM (Ministry of cooperatives and SMEs) and was chosen to be one of the SMEs brands in IM3's Ooreedo SMEs creative program. branding campaign copywriting

  • Copywriter
Catalog writing for Iwan Tirta, premium Batik brand from Indonesia

Project Type: Catalogue/Campaign Writing Client of: Waykambas Branding (2017) Account Executive: Lestari Ho Graphic Designer: Marissa Gunawan Iwan Tirta Private Collection is one of the finest luxury batik house from Indonesia, and a living legacy of Indonesia’s Batik Maestro, Iwan Tirta. As a copywriter at Waykambas Branding in Jakarta, I supported the sequel of Iwan Tirta Batik Private Collection (ITPC). My role involved translating their 2017 Runway Collection, which featured the theme "Condrosengkolo." It took a few weeks for the team and me to fully grasp the theme and create the collection's logo, accompanying quotes, and a meticulously designed Royal Batik catalog featuring stitched photographs. catalogwriting copywriting branding

  • Copywriter
Website copywriting for One-Stop Integrated Tourism Town in Labuan Bajo

MAWATU is redefining Southeast Asia's luxurious safe haven destination. From the homepage to the about page, commercial page, and hotel page, I played a crucial role in bringing this exciting mega project to life by crafting compelling website copy. Collaborating with Stucel Agency (from Jakarta) for web design and development, we ensured a seamless and captivating user experience. copywriting websitewriting uxwriting

  • Copywriter
Brand Strategy & Brand Book Writing for SENSITIF

As Indonesia's 1 Pregnancy Test, Sensitif needed a new and comprehensive brand foundation strategy that could accommodate its growing business. With the brand's vast options for pregnancy-related products, we positioned the brand as Indonesia's Integrated Pregnancy Partner, and _"Your Trusted Partner"_* - for the tagline. Besides doing desktop research around motherhood, I was responsible to write for the brand's communication and identity guide. Project Type: Rebranding Client of: Waykambas Branding (2017) Account Executive: Lestari Ho Graphic Designer: Charles Tjung My Role: Brand Strategy, Brand Book writing branding copywriting brandbook brandguide

  • Copywriter
UX Writing for an online Business Matchmaking platform

Developed User-Research and translate concepts into product copy & landing pages across all Greenhouse digital products. About the company: Greenhouse is a technology platform helping startups and entrepreneurs enter Asia-Pacific market copywriting uxwriting websitecopywriting

  • Copywriter

Education

Bachelor of Arts · Bina Nusantara University, Jakarta, Indonesia2011 – 2015

Major in Creative Advertising (Branding, Advertising. Design)

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