Brand Strategy & Brand Book Writing for SENSITIF

As Indonesia’s #1 Pregnancy Test, Sensitif needed a new and comprehensive brand foundation strategy that could accommodate its growing business. With the brand’s vast options for pregnancy-related products, we positioned the brand as Indonesia’s Integrated Pregnancy Partner, and *“Your Trusted Partner” - for the tagline. Besides doing desktop research around motherhood, I was responsible to write for the brand’s communication and identity guide.

Project Type: Rebranding
Client of: Waykambas Branding (2017)
Account Executive: Lestari Ho
Graphic Designer: Charles Tjung
My Role: Brand Strategy, Brand Book writing

#branding #copywriting #brandbook #brandguide