Catalog writing for Iwan Tirta, premium Batik brand from Indonesia
yosephine salim
Published
Project Type: Catalogue/Campaign Writing
Client of: Waykambas Branding (2017)
Account Executive: Lestari Ho
Graphic Designer: Marissa Gunawan
Iwan Tirta Private Collection is one of the finest luxury batik house from Indonesia, and a living legacy of Indonesia’s Batik Maestro, Iwan Tirta.
As a copywriter at Waykambas Branding in Jakarta, I supported the sequel of Iwan Tirta Batik Private Collection (ITPC). My role involved translating their 2017 Runway Collection, which featured the theme “Condrosengkolo.” It took a few weeks for the team and me to fully grasp the theme and create the collection’s logo, accompanying quotes, and a meticulously designed Royal Batik catalog featuring stitched photographs.
#catalogwriting #copywriting #branding