Innovative and accomplished Business & UX/UI Designer with over 20 years of international experience in digital design, product development, and strategic business leadership. Creator of bloo.vision, a groundbreaking binocular vision training system for lazy eye and sports performance, renowned for crafting compelling business pitch decks and effectively communicating complex technical concepts to diverse global audiences. Adept at leading cross-functional teams through all phases of the project lifecycle, from ideation to successful market launch.
As an experienced public speaker, I’ve shared insights and inspirations with diverse audiences, including at the Miami Ad School in Hamburg, IDEO, and the Design Biennale in Shanghai, showcasing my ability to inspire and inform across cultural and professional boundaries.
Design, for me, is more than aesthetics—it’s about crafting experiences that resonate deeply across cultural divides, whether through a product, a pitch, or a public presentation. Let’s connect to explore how we can collaborate on your next project or simply to share ideas about the future of design.
Areas of Expertise:
- UX/UI Design
- Product Development
- Business Strategy
- Digital Marketing Strategy
- Project Management
- Team Leadership
- Global Experience
- Customer Engagement
- Pitch Deck Creation
Experience Level
Language
Work Experience
Education
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Industry Experience
I was involved in the launch, production, and development of Adidas Global’s new CRM service, “mi adi.” This service allows users to accumulate points not only through purchases but also by participating in various Adidas activities, which can then be exchanged for new products and rewards. I was primarily responsible for the UX and UI design of this global service, optimizing the design to provide an intuitive and valuable experience for users.
I localized Converse’s global “Get Loud” campaign in China, designing how to deliver the interactive experience of the “Get Loud” theme to consumers. The campaign was structured in three phases. First, we launched a web campaign, followed by an offline event featuring an interactive vending machine. This vending machine responded to the volume of participants’ voices, rewarding them with prizes on the spot. After the offline event, we returned to a web-based campaign to further enhance brand engagement with users.
https://genkibrothers.co/portfolio/converse-get-loud/
Here is a portfolio reel showcasing the client work I’ve been involved in so far. All of the deliverables were completed through direct transactions with the respective brands. Major clients include the following:
Converse
Nike
Gillette
Airbnb
For each project, I provided creative solutions that accurately reflected the brand’s vision and contributed to successful outcomes. Please take a look.
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