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Hire the operator who builds brands that actually sell, not just look good. I’m a full-stack brand and growth architect who owns strategy, creative, web, and social as one system – from first impression to booked client, with clear logic, measurable outcomes, and profitable campaigns behind every decision. I design punchy identities, conversion-focused sites, and content engines that keep messaging aligned, measurable, and easy to run. From multi-brand franchise platforms to niche launches, I’m used to tight timelines, remote collaboration, and leading without handholding – so you get a cohesive presence, documented workflows, smart automation, and assets built to perform long after the project ends.…Hire the operator who builds brands that actually sell, not just look good. I’m a full-stack brand and growth architect who owns strategy, creative, web, and social as one system – from first impression to booked client, with clear logic, measurable outcomes, and profitable campaigns behind every decision. I design punchy identities, conversion-focused sites, and content engines that keep messaging aligned, measurable, and easy to run. From multi-brand franchise platforms to niche launches, I’m used to tight timelines, remote collaboration, and leading without handholding – so you get a cohesive presence, documented workflows, smart automation, and assets built to perform long after the project ends.

Garret Hinojosa

Brand Designer, Graphic Designer, Brand Strategist, +2

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Hire the operator who builds brands that actually sell, not just look good. I’m a full-stack brand and growth architect who owns strategy, creative, web, and social as one system – from first impression to booked client, with clear logic, measurable outcomes, and profitable campaigns behind every decision. I design punchy identities, conversion-focused sites, and content engines that keep messaging aligned, measurable, and easy to run. From multi-brand franchise platforms to niche launches, I’m used to tight timelines, remote collaboration, and leading without handholding – so you get a cohesive presence, documented workflows, smart automation, and assets built to perform long after the project ends.…Hire the operator who builds brands that actually sell, not just look good. I’m a full-stack brand and growth architect who owns strategy, creative, web, and social as one system – from first impression to booked client, with clear logic, measurable outcomes, and profitable campaigns behind every decision. I design punchy identities, conversion-focused sites, and content engines that keep messaging aligned, measurable, and easy to run. From multi-brand franchise platforms to niche launches, I’m used to tight timelines, remote collaboration, and leading without handholding – so you get a cohesive presence, documented workflows, smart automation, and assets built to perform long after the project ends.

Available to hire

Hire the operator who builds brands that actually sell, not just look good. I’m a full-stack brand and growth architect who owns strategy, creative, web, and social as one system – from first impression to booked client, with clear logic, measurable outcomes, and profitable campaigns behind every decision.

I design punchy identities, conversion-focused sites, and content engines that keep messaging aligned, measurable, and easy to run. From multi-brand franchise platforms to niche launches, I’m used to tight timelines, remote collaboration, and leading without handholding – so you get a cohesive presence, documented workflows, smart automation, and assets built to perform long after the project ends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Founder, Managing Partner at Franchise Samurai

March 1, 2021 - November 11, 2025

Provided expert consulting on market positioning, digital marketing, and client acquisition strategies, resulting in a 150% increase in lead conversion rates. Established in-house lead generation systems for franchisee recruitment across multiple brands, reducing cost per lead by 60% and increasing sales-qualified conversions by 33%. Co-created inside sales department for a health and wellness brand, generating $50K in pre-opening revenue per franchise. Spearheaded multiple franchise launches, guiding clients through franchise ownership and contributing to over $5M in collective client revenue. Notable partners included Beem Red Light Sauna, Rockbox Fitness, and Amada Senior Care.

Business Development Executive (Consultant) at Portside Inc

March 1, 2024 - March 1, 2024

Average customer size 3,000+ employees and average deal size $1.5M. Implemented database audit and mass Salesforce overhaul, launching outbound sales strategy to convert bad data & cold deals into wins, increasing win rate by 10-20% and growing ARR by $12M. In the first pilot closed $257k and raised $2.6M in funnel opportunities. Scaled to France, UAE, Germany with total client portfolio value of $3.5B.

Director of Franchise Business Development (Consultant) at Homefront Brands

September 1, 2023 - September 1, 2023

Implemented Marketing Flywheel Mechanism increasing monthly leads by 82% and win rate by 53%. Collaborated with in-house marketing to define GTM, create Ideal Customer Profile, segment campaigns, and reshape sales focus with productivity dashboards and value selling tools, driving 152% EBITDA growth and 109% top-line revenue growth (2021 vs 2022).

Business Development Executive (Consultant) at Interlink Cloud Advisors

December 1, 2023 - December 1, 2023

Managed 60 accounts in a regional territory, maintaining $1.5M in consumed revenue over 2 quarters. Led co-sell motions with Microsoft products and MSP partners; developed quoting and pricing automation across 6 business units. Increased Microsoft Cloud storytelling impact, achieving 238% growth in shared territory revenue.

Business Development Executive at Inogen Inc

December 31, 2022 - December 31, 2022

Managed sales territory of 109 Healthcare Providers & Hospital Networks, delivering 130% quota attainment in Q1 & Q2. Implemented inventory control using SAP big data to improve pipeline forecasting and analytics accuracy by 22%.

Business Development Executive at Direct Medical Incorporated

November 1, 2020 - November 1, 2020

Designed and validated a new customer-centric solution across 9 business units, exceeding sales quota by 119%. Led a product-centric, technical approach to integrate continuum of care into full-cycle sales, achieving a 47% increase in hospital network attainment and 102% retention.

Director of Franchise Business Development at Strategic Franchising Systems

December 1, 2018 - December 1, 2018

Generated $30M bottom-line revenue with multi-year agreements; recognized as Top 5% among five sales divisions. Led brand repositioning and GTM strategy, including market research and site selection, launching a regional brand and expanding into 120 new markets over 2 years.