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Senior Designer freelancer
January 2023 - Present
Graphic Designer freelancer
March 2021 - December 2022
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For ‘Le Coin des Herbes,’ a herbal Amazigh Moroccan brand, I designed a visual identity that reflects the rich cultural heritage and natural essence of Moroccan herbal remedies. The branding combines traditional Amazigh elements with modern design to create a unique and authentic experience for the brand
In this project, I created a brand identity for “Le Bois et l’Art,” a Moroccan woodworking company that blends traditional craftsmanship with contemporary design. The brand narrative highlights the founder’s deep connection to Morocco’s rich heritage and his passion for sustainable, high-quality artistry. I developed a visual identity that reflects the timeless nature of the craft, with the name “Le Bois et l’Art” emphasizing the fusion of woodwork and artistic design in both French and Moroccan culture.
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