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I'm Lim Yian Phing, a senior creative (art) with a Diploma in Digital Media Design from Nanyang Polytechnic. I lead and nurture design teams, drive pitches, and oversee multi-account campaigns, with a focus on branding, web and UI design for finance products. Over the years I have steered creative work at agencies like Y&R Singapore, TBWA/Tequila, and Interruptive Communications, and I have delivered freelance digital art direction for global brands such as Facebook, Netflix and Apple. I enjoy turning strategic ideas into visually compelling campaigns and scalable digital experiences. In my roles, I’ve collaborated with top firms and worked on campaigns for major brands, bringing concepts to life through cohesive visuals and user-centered design. I thrive in fast-paced environments, mentor junior designers, and strategically shape creative direction across digital and print touchpoints.…I'm Lim Yian Phing, a senior creative (art) with a Diploma in Digital Media Design from Nanyang Polytechnic. I lead and nurture design teams, drive pitches, and oversee multi-account campaigns, with a focus on branding, web and UI design for finance products. Over the years I have steered creative work at agencies like Y&R Singapore, TBWA/Tequila, and Interruptive Communications, and I have delivered freelance digital art direction for global brands such as Facebook, Netflix and Apple. I enjoy turning strategic ideas into visually compelling campaigns and scalable digital experiences. In my roles, I’ve collaborated with top firms and worked on campaigns for major brands, bringing concepts to life through cohesive visuals and user-centered design. I thrive in fast-paced environments, mentor junior designers, and strategically shape creative direction across digital and print touchpoints.

Lim Yian Phing

Art Director, Designer, Web Designer, +3

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I'm Lim Yian Phing, a senior creative (art) with a Diploma in Digital Media Design from Nanyang Polytechnic. I lead and nurture design teams, drive pitches, and oversee multi-account campaigns, with a focus on branding, web and UI design for finance products. Over the years I have steered creative work at agencies like Y&R Singapore, TBWA/Tequila, and Interruptive Communications, and I have delivered freelance digital art direction for global brands such as Facebook, Netflix and Apple. I enjoy turning strategic ideas into visually compelling campaigns and scalable digital experiences. In my roles, I’ve collaborated with top firms and worked on campaigns for major brands, bringing concepts to life through cohesive visuals and user-centered design. I thrive in fast-paced environments, mentor junior designers, and strategically shape creative direction across digital and print touchpoints.…I'm Lim Yian Phing, a senior creative (art) with a Diploma in Digital Media Design from Nanyang Polytechnic. I lead and nurture design teams, drive pitches, and oversee multi-account campaigns, with a focus on branding, web and UI design for finance products. Over the years I have steered creative work at agencies like Y&R Singapore, TBWA/Tequila, and Interruptive Communications, and I have delivered freelance digital art direction for global brands such as Facebook, Netflix and Apple. I enjoy turning strategic ideas into visually compelling campaigns and scalable digital experiences. In my roles, I’ve collaborated with top firms and worked on campaigns for major brands, bringing concepts to life through cohesive visuals and user-centered design. I thrive in fast-paced environments, mentor junior designers, and strategically shape creative direction across digital and print touchpoints.

Available to hire

I’m Lim Yian Phing, a senior creative (art) with a Diploma in Digital Media Design from Nanyang Polytechnic. I lead and nurture design teams, drive pitches, and oversee multi-account campaigns, with a focus on branding, web and UI design for finance products. Over the years I have steered creative work at agencies like Y&R Singapore, TBWA/Tequila, and Interruptive Communications, and I have delivered freelance digital art direction for global brands such as Facebook, Netflix and Apple. I enjoy turning strategic ideas into visually compelling campaigns and scalable digital experiences.

In my roles, I’ve collaborated with top firms and worked on campaigns for major brands, bringing concepts to life through cohesive visuals and user-centered design. I thrive in fast-paced environments, mentor junior designers, and strategically shape creative direction across digital and print touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Group Head at Interuptive Communications

January 1, 2013 - September 22, 2025

Led junior designers and art directors in developing creative assets, while spearheading pitches, new business and overseeing multiple business accounts. Involved in UI design for finance products.

Senior Art Director at Y&R Singapore

January 1, 2010 - September 22, 2025

Senior art director responsible for creative direction of campaigns and leading design teams.

Interactive Designer at TBWA Tequila

January 1, 2009 - September 22, 2025

Delivered digital design services; fronted campaign initiatives and developed microsites; guided designers to deliver cohesive, high-quality creative solutions.

Freelance Digital Art Director at Freelance

January 1, 2019 - September 22, 2025

Delivered digital design services to advertising MNCs, digital agencies, and in-house teams. Collaborated with leading firms such as Tribal DDB, JWT Singapore, Hogarth, VMLY&R, Possible Worldwide, Singtel, Hakuhodo, and XM Asia (now Mirum Singapore). Worked on campaigns for brands including Facebook (Meta), Singtel, Grab, Netflix, gov.sg, Apple, Singapore Tourism Board, Temasek Holdings, DBS, OCBC, and Royal Caribbean.

Senior Art Director at Y&R Singapore

December 31, 2010 - September 22, 2025

Fronted campaign initiatives and led the development of microsites, while guiding designers to deliver cohesive, high-quality creative solutions.

Interactive Designer at TBWA Tequila

December 31, 2009 - September 22, 2025

Interactive designer contributing to digital campaigns and creative assets.

Creative Group Head at Interruptive Communications

December 31, 2013 - September 22, 2025

Led junior designers and art directors in developing creative assets, spearheaded pitches, new business and overseeing multiple business accounts. Involved in UI design for finance products.

Freelance Digital Art Director at Self-Employed / Freelance

December 31, 2019 - September 22, 2025

Delivered digital design services to advertising MNCs, digital agencies, and in-house teams. Collaborated with leading firms such as Tribal DDB, JWT Singapore, Hogarth, VMLY&R, Brand, Ogilvy One, Possible Worldwide, Singtel, Hakuhodo, and XM Asia (now Mirum Singapore). Worked on campaigns for brands including Facebook (Meta), Singtel, Grab, Netflix, gov.sg, Apple, Singapore Tourism Board, Temasek Holdings, DBS, OCBC, and Royal Caribbean.

Freelance Digital Art Director at Self-Employed

January 1, 2019 - September 24, 2025

Delivered digital design services to advertising MNCs, digital agencies, and in-house teams. Collaborated with leading firms such as Tribal DDB, JWT Singapore, Hogarth, VML/Y&R, BBDO, Ogilvy One, Possible Worldwide, Singtel, Hakuhodo, and XM Asia (now Mirum Singapore). Worked on campaigns for brands including Facebook (Meta), Singtel, Grab, Netflix, gov.sg, Apple, Singapore Tourism Board, Temasek Holdings, DBS, OCBC, OCBC Bank, and Royal Caribbean.

Interactive Designer at TBWA/Tequila

January 1, 2009 - September 24, 2025

Delivered interactive design solutions for campaigns and microsites, collaborating with cross-functional teams to produce cohesive, high-quality creative work.

Senior Art Director at Y&R Singapore

January 1, 2010 - September 24, 2025

Led creative direction and visual storytelling as Senior Art Director, contributing to campaign development and brand governance.

Creative Group Head at Interruptive Communications

January 1, 2013 - September 24, 2025

Led junior designers and art directors in developing creative assets, spearheading pitches, new business, and overseeing multiple business accounts. Involved in UI design for finance products.