Lead product design across complex internal platforms, driving design strategy, end-to-end design, and measurable operational impact. Responsibilities included end-to-end product design, user research, wireframing, prototyping, high-fidelity UI, usability testing, and developer handoff and iteration; participated in Agile SCRUM with sprint planning, backlog grooming, and roadmapping; shaped design strategy by conducting UX research, identifying user pain points, analyzing workflows, and aligning insights with business needs to steer product direction with PMs, engineers, and business owners; authored URS/FS/DS and test plans to align teams around shared objectives; performed UI QA and supported UAT; co-created and maintained an internal design system to standardize components and speed up delivery; mentored junior designers via design reviews and workflow guidelines.

UI/UX Designer at PT. United Tractors (UNTR)

November 1, 2019 - October 31, 2022

In this role, I worked as an individual contributor responsible for designing digital solutions used across nationwide business units. I collaborated closely with developers, supported usability testing, and helped evolve the company’s design standards. My contributions led to faster workflows, better usability, and more efficient internal systems. ● Created wireframes, high-fidelity designs, and interactive prototypes for web and mobile platforms. ● Partnered with developers to ensure smooth handoffs and correct implementation of design specs. ● Participated in usability testing and user interviews to validate product concepts and flows. ● Contributed to the design system and ensured alignment with brand and accessibility standards. ● Collaborated with business teams to gather requirements and translate them into practical design solutions.