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I'm a senior strategy and market intelligence professional with over 10 years of experience delivering insight-led decision support across global, multi-market organisations. I specialise in market analysis, competitive intelligence, portfolio transformation, and senior stakeholder engagement within complex, matrixed environments. I translate unstructured data into clear strategic direction to support go-to-market planning, organisational transformation, and customer-centric growth. I'm planning an international relocation to the UK and am open to a permanent senior role. Recently I supported remote Digital Operations and Project management while completing PRINCE2 certification, focusing on delivering actionable insights that drive growth and efficiency.…I'm a senior strategy and market intelligence professional with over 10 years of experience delivering insight-led decision support across global, multi-market organisations. I specialise in market analysis, competitive intelligence, portfolio transformation, and senior stakeholder engagement within complex, matrixed environments. I translate unstructured data into clear strategic direction to support go-to-market planning, organisational transformation, and customer-centric growth. I'm planning an international relocation to the UK and am open to a permanent senior role. Recently I supported remote Digital Operations and Project management while completing PRINCE2 certification, focusing on delivering actionable insights that drive growth and efficiency.

Yoyo Yung

Presentation Designer, Infographic Designer, Concept Visualizer, +6

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I'm a senior strategy and market intelligence professional with over 10 years of experience delivering insight-led decision support across global, multi-market organisations. I specialise in market analysis, competitive intelligence, portfolio transformation, and senior stakeholder engagement within complex, matrixed environments. I translate unstructured data into clear strategic direction to support go-to-market planning, organisational transformation, and customer-centric growth. I'm planning an international relocation to the UK and am open to a permanent senior role. Recently I supported remote Digital Operations and Project management while completing PRINCE2 certification, focusing on delivering actionable insights that drive growth and efficiency.…I'm a senior strategy and market intelligence professional with over 10 years of experience delivering insight-led decision support across global, multi-market organisations. I specialise in market analysis, competitive intelligence, portfolio transformation, and senior stakeholder engagement within complex, matrixed environments. I translate unstructured data into clear strategic direction to support go-to-market planning, organisational transformation, and customer-centric growth. I'm planning an international relocation to the UK and am open to a permanent senior role. Recently I supported remote Digital Operations and Project management while completing PRINCE2 certification, focusing on delivering actionable insights that drive growth and efficiency.

Available to hire

I’m a senior strategy and market intelligence professional with over 10 years of experience delivering insight-led decision support across global, multi-market organisations. I specialise in market analysis, competitive intelligence, portfolio transformation, and senior stakeholder engagement within complex, matrixed environments. I translate unstructured data into clear strategic direction to support go-to-market planning, organisational transformation, and customer-centric growth. I’m planning an international relocation to the UK and am open to a permanent senior role. Recently I supported remote Digital Operations and Project management while completing PRINCE2 certification, focusing on delivering actionable insights that drive growth and efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior AI Model Evaluator at Outlier

August 1, 2025 - Present

Evaluate AI-generated content for linguistic accuracy, contextual relevance, and alignment with user intent, providing structured quality and performance feedback. Support improvement of AI-assisted insight generation through review of outputs, edge cases, and decision usefulness for business-facing applications.

Virtual Assistant (Part time, Remote) – Branding & Project Support at Pink Spaghetti

September 1, 2025 - Present

Conduct research and branding and go-to-market audits for an international luxury beauty client, covering digital customer experience, eCommerce performance, competitive landscape, and brand governance. Synthesize qualitative and quantitative findings into clear, actionable insights and recommendations to support commercial and strategic decision-making.

Global Corporate Project Manager at CHANEL LIMITED, Head Office, London

August 1, 2024 - December 1, 2024

Supported programme governance and strategic planning across a large-scale, regulated transformation portfolio spanning Finance, Compliance, and Technology. Delivered structured analysis and reporting to improve transparency on progress, risk, and commercial impact across a multi-market programme, supporting a cross-regional transformation with a combined value of US$6M. Translated global strategy into governance frameworks, roadmaps, and executive materials; built and implemented CHANEL’s first Regional Strategic Book, establishing a single source of truth for priorities, ownership, and milestones, onboarding 17 senior leaders within one month. Produced concise, insight-led updates combining qualitative assessment and performance data for steering committees and executive forums, enabling clearer prioritisation and decision-making.

Regional Corporate Project Manager at CHANEL LIMITED, Regional Office, Hong Kong

January 1, 2024 - July 1, 2024

Partnered with the APAC Transformation Office to support programme planning, governance, and delivery oversight across multi-market strategic initiatives. Established regional planning cycles, governance structures, and performance tracking, embedding consistent standards across markets and standing up the APAC Transformation Office within two months. Conducted market intelligence and operational risk analysis to assess scalability and inform regional expansion decisions. Supported a technology migration across 10 markets, improving data quality, reducing operating costs by US$1M, and cutting customer feedback turnaround time by 90%. Designed financial tracking and reporting models to surface interdependencies, cost drivers, and delivery risks, contributing to a 50% cost reduction within a key workstream.

Assistant Corporate Project Manager at CHANEL LIMITED, Regional Office, Hong Kong

July 1, 2018 - December 1, 2023

Delivered multi-market initiatives across business planning, customer experience, and regional transformation programmes. Managed cross-functional initiatives across business, digital, and operational teams spanning multiple APAC markets, supporting alignment between strategy and execution. Conducted research, competitive analysis, and data synthesis to inform leadership discussions, prioritisation, and regional decision-making. Established governance, performance tracking, and reporting mechanisms to strengthen accountability and delivery discipline across markets. Redesigned the APAC Client Service Centre operating model across 7 markets, standardising SOPs and data handling and lifting SLA performance to over 95%. Delivered eCommerce and competitor benchmarking studies, providing actionable insights that informed omnichannel service design and customer journey improvements.

Business Analyst at CHANEL LIMITED, Regional Office, Hong Kong

May 1, 2015 - June 1, 2018

Conducted competitive analysis, market research, and data-driven assessment to support regional business strategy and planning initiatives. Translated complex qualitative and quantitative findings into clear, executive-level insights and recommendations for senior stakeholders. Partnered with legal and governance teams to strengthen corporate risk management, compliance frameworks, and decision transparency. Delivered a comprehensive APAC market study to assess entry potential and business model options, shaping leadership go-to-market decisions and a new business framework. Redesigned internal legal service processes by integrating automation tools and streamlining compliance workflows, improving stakeholder experience and accelerating service delivery to end customers.

Senior Researcher at WIMI (When Insight Meets Innovation)

January 1, 2014 - March 1, 2015

Led qualitative and quantitative research for global clients incl. Burberry and AB InBev: journey mapping, digital behaviour research, concept testing. Designed and moderated in-depth interviews, shopper observation studies, and ethnographic fieldwork. Delivered strategic recommendations on consumer behaviour, motivation, and market positioning.