Summary Highly motivated and results-oriented digital marketing and e-commerce professional with over 15 years of experience leading and developing online initiatives. Proven ability to build, manage and optimize websites, drive traffic and conversions and manage multi-million budgets. Proven track record of success in driving sales growth and brand awareness across various online platforms. Self-taught and quick learning ability. Experience Freelance Consultant & Online Marketing & E-Commerce Expert | 2007 – Present…

Pavel Green

Summary Highly motivated and results-oriented digital marketing and e-commerce professional with over 15 years of experience leading and developing online initiatives. Proven ability to build, manage and optimize websites, drive traffic and conversions and manage multi-million budgets. Proven track record of success in driving sales growth and brand awareness across various online platforms. Self-taught and quick learning ability. Experience Freelance Consultant & Online Marketing & E-Commerce Expert | 2007 – Present…

Available to hire

Summary
Highly motivated and results-oriented digital marketing and e-commerce professional with over 15 years of experience leading and developing online initiatives. Proven ability to build, manage and optimize websites, drive traffic and conversions and manage multi-million budgets. Proven track record of success in driving sales growth and brand awareness across various online platforms. Self-taught and quick learning ability.
Experience
Freelance Consultant & Online Marketing & E-Commerce Expert | 2007 – Present

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Skills

Experience Level

Language

Hebrew (modern)
Fluent
Russian
Fluent
English
Fluent

Work Experience

Freelance Consultant & Online Marketing & E-Commerce Expert at Freelance / Self-employed
January 1, 2007 - Present
Campaign Strategy and Execution: Developed and implemented comprehensive digital marketing campaigns across multiple channels for retail and lead generation. Orchestrated targeted acquisition strategies, resulting in high-quality lead generation and improved conversion rates. Managed end-to-end campaign lifecycles, from planning and execution to performance analysis and optimization. Conducted A/B testing to refine campaign elements and maximize ROI. Utilized marketing analytics tools to track KPIs and optimize campaign performance. Media Planning and Budget Management: Allocated marketing budgets across various channels to maximize reach and efficiency. Negotiated with advertising platforms and vendors to optimize media spend. Monitored campaign costs and ROI to ensure optimal resource allocation. Development and strategic management of e-commerce operations: Launched and scaled online retail platforms from inception, including assortment planning and pricing strategy implementation.
Head of Digital Marketing & E-commerce at Kravitz Group
January 1, 2025 - October 12, 2025
Responsible for the entire online presence and e-commerce platform of the company. Built and implemented cross-functional processes, driving decision-making at the company level. Managed complex internal and external stakeholders in a matrix management model. Developed and promoted e-commerce websites, built marketing plans for the digital department and managed campaigns across Google (PPC, SEO), Facebook, Instagram. Management and creation of content based on a promotion plan for new and existing products. Performed analytical reviews of online and offline marketing activities. Built and managed the website's distribution, managed inventory, worked with suppliers and trade partners. Managed a service center with hundreds of inquiries per day. Defined and developed new websites with external and internal vendors, recruited and sourced suppliers and created partnerships. Managed a team of 5-7 employees and utilized freelance resources. Managed payroll budgets, goals, metrics and provid
Head of Internet, Advertising and Printing at Kravitz Business
January 1, 2015 - October 12, 2025
Developed and managed the company's websites, focused on optimization, SEO, conversion rate improvement, user experience enhancement and average basket size increase. Designed and built websites. Prepared specifications oversaw development and testing, managed data and drew conclusions. Established landing pages for campaign support, managed PPC campaigns and generated analytical reports. Developed and managed the company's app.
Store Manager at Kravitz Israel
January 1, 2011 - October 12, 2025
Managed day-to-day operations of the store, including front-line sales, inventory management, staff management (up to 15 employees), financial management and loss prevention.
Freelance Consultant & Online Marketing & E-Commerce Expert
January 1, 2007 - Present
Campaign Strategy and Execution: Developed and implemented comprehensive digital marketing campaigns across multiple channels for retail and lead generation. Orchestrated targeted acquisition strategies, resulting in high-quality lead generation and improved conversion rates. Managed end-to-end campaign lifecycles, from planning and execution to performance analysis and optimization. Conducted A/B testing to refine campaign elements and maximize ROI. Utilized marketing analytics tools to track KPIs and optimize performance. Media Planning and Budget Management: Allocated marketing budgets across channels to maximize reach and efficiency; Negotiated with advertising platforms and vendors to optimize media spend; Monitored costs and ROI to ensure resource optimization. Development and strategic management of e-commerce operations: Launched and scaled online retail platforms from inception, including assortment planning and pricing strategy; Designed cross-functional business processes to
Head of Digital Marketing & E-commerce at Kravitz Group
January 1, 2025 - October 12, 2025
Responsible for the entire online presence and e-commerce platform of the company. Built and implemented cross-functional processes, driving decision-making at the company level. Managed complex internal and external stakeholders in a matrix management model. Developed and promoted e-commerce websites, built marketing plans for the digital department and managed campaigns across Google (PPC, SEO), Facebook, Instagram. Content creation for promotions; Performed analytical reviews of online and offline marketing activities. Built and managed the website's distribution, managed inventory, worked with suppliers and trade partners. Managed a service center with hundreds of inquiries per day. Defined and developed new websites with external and internal vendors, recruited and sourced suppliers and created partnerships. Managed a team of 5-7 employees; payroll budgets; training. Responsible for data optimization, system integration and monitoring of marketing systems.
Head of Internet, Advertising and Printing at Kravitz Business
January 1, 2015 - October 12, 2025
Developed and managed the company's websites, focused on optimization, SEO, conversion rate improvement, user experience enhancement and average basket size increase. Designed and built websites. Prepared specifications, oversaw development and testing, managed data and drew conclusions. Established landing pages for campaign support, managed PPC campaigns and generated analytical reports. Developed and managed the company's app.
Store Manager at Kravitz Israel
January 1, 2011 - October 12, 2025
Managed day-to-day operations of the store, including front-line sales, inventory management, staff management (up to 15 employees), financial management and loss prevention.
Consultant & Online Marketing & E-Commerce Expert at Freelance
January 1, 2007 - Present
Campaign Strategy and Execution: Developed and implemented comprehensive digital marketing campaigns across multiple channels for retail and lead generation. Orchestrated targeted acquisition strategies, resulting in high-quality lead generation and improved conversion rates. Managed end-to-end campaign lifecycles, from planning and execution to performance analysis and optimization. Conducted A/B testing to refine campaign elements and maximize ROI. Utilized marketing analytics tools to track KPIs and optimize campaign performance.
Head of Digital Marketing & E-commerce at Kravitz Group
January 1, 2025 - October 12, 2025
Responsible for the entire online presence and e-commerce platform of the company. Built and implemented cross-functional processes, driving decision-making at the company level. Managed internal and external stakeholders in a matrix management model. Developed and promoted e-commerce websites, built marketing plans for the digital department and managed campaigns across Google (PPC, SEO), Facebook, Instagram. Management and creation of content based on a promotion plan for new and existing products. Performed analytical reviews of online and offline marketing activities. Built and managed the website's distribution, managed inventory, worked with suppliers and trade partners. Managed a service center with hundreds of inquiries per day. Defined and developed new websites with external and internal vendors, recruited and sourced suppliers and created partnerships. Managed a team of 5-7 employees and utilized freelance resources. Managed payroll budgets, goals, metrics and provided train
Head of Internet, Advertising and Printing at Kravitz Business
January 1, 2015 - October 12, 2025
Developed and managed the company's websites, focused on optimization, SEO, conversion rate improvement, user experience enhancement and average basket size increase. Designed and built websites. Prepared specifications oversaw development and testing, managed data and drew conclusions. Established landing pages for campaign support, managed PPC campaigns and generated analytical reports. Developed and managed the company's app.
Store Manager at Kravitz Israel
January 1, 2011 - October 12, 2025
Managed day-to-day operations of the store, including front-line sales, inventory management, staff management (up to 15 employees), financial management and loss prevention.

Education

Pre-Academic Program at College of Engineering in the Negev
January 1, 2003 - January 1, 2005
Secretarial Management with Computerization at College of Management
January 1, 1997 - January 1, 2000
High School at Ukraine - English Major
January 1, 1988 - January 1, 1997
Pre-Academic Program at College of Engineering in the Negev
January 1, 2003 - January 1, 2005
College of Management, Secretarial Management with Computerization at College of Management
January 1, 1997 - January 1, 2000
High School - English Major at Ukraine
January 1, 1988 - January 1, 1997
Pre-Academic Program at College of Engineering in the Negev
January 1, 2003 - January 1, 2005
Secretarial Management with Computerization at College of Management
January 1, 1997 - January 1, 2000
English Major at High School, Ukraine
January 1, 1988 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services

Skills

Experience Level