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I’m a results-driven SEO specialist based in Istanbul with a focus on user-centric optimization and aligning SEO with marketing and IT goals. I lead initiatives that improve indexability, UX, and site performance for ecommerce brands. I enjoy collaborating with marketing and IT teams to deliver practical, scalable optimization, and I translate complex metrics into clear, action-oriented insights for stakeholders. I also enjoy sharing knowledge, mentoring junior colleagues, and creating documentation that bridges gaps between SEO, development, and non-technical teams, with a passion for accessible and measurable improvements across large sites.…I’m a results-driven SEO specialist based in Istanbul with a focus on user-centric optimization and aligning SEO with marketing and IT goals. I lead initiatives that improve indexability, UX, and site performance for ecommerce brands. I enjoy collaborating with marketing and IT teams to deliver practical, scalable optimization, and I translate complex metrics into clear, action-oriented insights for stakeholders. I also enjoy sharing knowledge, mentoring junior colleagues, and creating documentation that bridges gaps between SEO, development, and non-technical teams, with a passion for accessible and measurable improvements across large sites.

Yunus Yasar

SEO Expert, Content Strategist, Marketing Analyst

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I’m a results-driven SEO specialist based in Istanbul with a focus on user-centric optimization and aligning SEO with marketing and IT goals. I lead initiatives that improve indexability, UX, and site performance for ecommerce brands. I enjoy collaborating with marketing and IT teams to deliver practical, scalable optimization, and I translate complex metrics into clear, action-oriented insights for stakeholders. I also enjoy sharing knowledge, mentoring junior colleagues, and creating documentation that bridges gaps between SEO, development, and non-technical teams, with a passion for accessible and measurable improvements across large sites.…I’m a results-driven SEO specialist based in Istanbul with a focus on user-centric optimization and aligning SEO with marketing and IT goals. I lead initiatives that improve indexability, UX, and site performance for ecommerce brands. I enjoy collaborating with marketing and IT teams to deliver practical, scalable optimization, and I translate complex metrics into clear, action-oriented insights for stakeholders. I also enjoy sharing knowledge, mentoring junior colleagues, and creating documentation that bridges gaps between SEO, development, and non-technical teams, with a passion for accessible and measurable improvements across large sites.

Available to hire

I’m a results-driven SEO specialist based in Istanbul with a focus on user-centric optimization and aligning SEO with marketing and IT goals. I lead initiatives that improve indexability, UX, and site performance for ecommerce brands. I enjoy collaborating with marketing and IT teams to deliver practical, scalable optimization, and I translate complex metrics into clear, action-oriented insights for stakeholders.

I also enjoy sharing knowledge, mentoring junior colleagues, and creating documentation that bridges gaps between SEO, development, and non-technical teams, with a passion for accessible and measurable improvements across large sites.

Skills

SEO Copywriting

Web Design

Experience Level

SEO Copywriting

Expert

Web Design

Expert

Language

Turkish

Fluent

English

Fluent

Work Experience

Sr. SEO Executive at Optd.com

October 1, 2024 - September 1, 2025

Led technical SEO assessments to identify structural risks and prioritize fixes with the highest impact on indexability and site stability; challenged low-impact or misaligned requests; provided tailored reporting to global teams; discovered common blog topics and guided copywriters on headings, structure, and search-engine-aligned writing.

Sr. SEO Executive at SEM, Istanbul

July 1, 2022 - October 1, 2024

Managed site speed optimizations beyond best practices by analyzing resource loading and rendering timelines; led UX and dev teams to implement SEO-friendly changes (schema markup, mobile optimization); created practical documentation to bridge gaps between SEO, development, and non-technical teams; improved accessibility and indexability of many pages for large ecommerce brands; mentored junior SEO associates; supported content and product teams by aligning SEO execution with user intent and brand positioning; translated complex SEO and performance data into clear, decision-oriented insights.

SEO Specialist at Beymen

May 1, 2021 - March 1, 2022

Managed SEO and content strategies for local and international companies, ensuring optimal website visibility and performance; developed SEO playbooks and provided guidance to new customers, boosting team productivity and knowledge; led SEO and content management processes across diverse industries including tech, publishing, fashion, and healthcare; contributed to live YouTube broadcasts, supporting content creation and SEO optimization for streaming platforms.

Jr. SEO Specialist at Imza Internet Technologies

June 1, 2019 - July 31, 2020

Managed clients’ CMSs to implement basic SEO operations under senior supervision; scanned contemporary SEO articles and translated them into Turkish.