I am a creative graphic designer and marketing specialist with a strong background in branding, packaging, 3D visualization, and campaign execution for major retailers. I enjoy turning complex briefs into clear, on-brand visuals and coordinating cross-functional teams to bring ideas to life. Over the years I have led product launches, managed influencer campaigns, and elevated design standards across four in-house brands and multiple OEM clients. I thrive in fast-paced environments and am passionate about crafting compelling brand experiences that drive growth.

Yu-Shin Chang

I am a creative graphic designer and marketing specialist with a strong background in branding, packaging, 3D visualization, and campaign execution for major retailers. I enjoy turning complex briefs into clear, on-brand visuals and coordinating cross-functional teams to bring ideas to life. Over the years I have led product launches, managed influencer campaigns, and elevated design standards across four in-house brands and multiple OEM clients. I thrive in fast-paced environments and am passionate about crafting compelling brand experiences that drive growth.

Available to hire

I am a creative graphic designer and marketing specialist with a strong background in branding, packaging, 3D visualization, and campaign execution for major retailers. I enjoy turning complex briefs into clear, on-brand visuals and coordinating cross-functional teams to bring ideas to life.

Over the years I have led product launches, managed influencer campaigns, and elevated design standards across four in-house brands and multiple OEM clients. I thrive in fast-paced environments and am passionate about crafting compelling brand experiences that drive growth.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Graphic Designer & Marketing Specialist at Makmur Enterprises
January 1, 2024 - Present
Manage marketing plans and ensure design work meets high quality and brand consistency. Oversee creative direction across four in-house brands and multiple OEM clients. Coordinate with external agencies for content planning based on promotion schedules and budgets. Collaborate with teams to deliver timely promotional materials. Design packaging and marketing assets for new product developments across major retailers.
Graphic Designer & Marketing Coordinator at Curatif
January 1, 2023 - January 1, 2024
Designed labels for all Curatif SKUs. Collaborated on label designs for hotels, international airlines, and major event venues. Managed all digital and print marketing materials.
Graphic Designer & Production Coordinator at Ecobags NZ Ltd
January 1, 2022 - January 1, 2022
Created marketing materials across a variety of OEM and in-house brands. Designed packaging for a full range of supplement products for both OEM and in-house brands. Developed exhibition and booth designs for trade shows in New Zealand, Malaysia, Shanghai, Quanzhou, Beijing, and Dubai.
Graphic Designer at Alpha Laboratory
January 1, 2018 - January 1, 2022
Designed marketing materials for product promotion and corporate communication.
Graphic Designer at Shenge Capacitor
January 1, 2017 - January 1, 2018
Provided customer-focused sales support and maintained strong product knowledge to drive sales. Managed data entry tasks and supported supply chain coordination.
Sales Consultant at Dream Beds
January 1, 2013 - January 1, 2017
Assisted customers with product selection and sales, providing product knowledge and service to drive sales and customer satisfaction.
Graphic & Marketing Specialist at Makmur Enterprises
January 1, 2024 - Present
Manage marketing plans and ensure design work meets high quality and brand consistency standards; oversee creative direction across four in-house brands and multiple OEM clients; coordinate with external agencies for content planning based on promotion schedules and budgets; collaborate with teams to deliver timely promotional materials; design packaging and marketing assets for new product developments across major retailers.
Graphic Designer & Production Co-ordinator at Ecobags NZ Ltd
January 1, 2022 - December 31, 2022
Created marketing materials across a variety of OEM and in-house brands; designed packaging for a full range of supplement products; developed exhibition and booth designs for trade shows in NZ, Malaysia, Shanghai, Quanzhou, Beijing, and Dubai; led development of a children’s supplement line for an OEM client from brief to on-shelf launch.

Education

Bachelor of Product Design at Auckland University of Technology
January 1, 2012 - January 1, 2015
Bachelor of Product Design at Auckland University of Technology
January 1, 2012 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing