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Brand and creative leader with 10+ years shaping visual identities, campaigns, and design systems for Nigeria’s telecoms, fintech, and media brands. I build creative ecosystems, not just deliverables. From defining visual strategy and directing multi-platform campaigns to mentoring junior designers and owning end-to-end production across motion, photography, and digital, I operate at the intersection of brand thinking and hands-on craft. I’m drawn to organizations where creative work is taken seriously and where I can lead with conviction, elevate team output, and build something that lasts.…Brand and creative leader with 10+ years shaping visual identities, campaigns, and design systems for Nigeria’s telecoms, fintech, and media brands. I build creative ecosystems, not just deliverables. From defining visual strategy and directing multi-platform campaigns to mentoring junior designers and owning end-to-end production across motion, photography, and digital, I operate at the intersection of brand thinking and hands-on craft. I’m drawn to organizations where creative work is taken seriously and where I can lead with conviction, elevate team output, and build something that lasts.

Yusuf Jolaoso

Art Director, Presentation Designer, Pitch Deck Designer, +5

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Brand and creative leader with 10+ years shaping visual identities, campaigns, and design systems for Nigeria’s telecoms, fintech, and media brands. I build creative ecosystems, not just deliverables. From defining visual strategy and directing multi-platform campaigns to mentoring junior designers and owning end-to-end production across motion, photography, and digital, I operate at the intersection of brand thinking and hands-on craft. I’m drawn to organizations where creative work is taken seriously and where I can lead with conviction, elevate team output, and build something that lasts.…Brand and creative leader with 10+ years shaping visual identities, campaigns, and design systems for Nigeria’s telecoms, fintech, and media brands. I build creative ecosystems, not just deliverables. From defining visual strategy and directing multi-platform campaigns to mentoring junior designers and owning end-to-end production across motion, photography, and digital, I operate at the intersection of brand thinking and hands-on craft. I’m drawn to organizations where creative work is taken seriously and where I can lead with conviction, elevate team output, and build something that lasts.

Available to hire

Brand and creative leader with 10+ years shaping visual identities, campaigns, and design systems for Nigeria’s telecoms, fintech, and media brands.

I build creative ecosystems, not just deliverables. From defining visual strategy and directing multi-platform campaigns to mentoring junior designers and owning end-to-end production across motion, photography, and digital, I operate at the intersection of brand thinking and hands-on craft. I’m drawn to organizations where creative work is taken seriously and where I can lead with conviction, elevate team output, and build something that lasts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Yoruba

Fluent

German

Beginner

Work Experience

Senior Digital Storyteller at Meta4 Solutions

May 1, 2023 - Present

Conceived and directed an AI-generated product video built entirely from original in-house photography; built the company’s photo and video production capability from the ground up, establishing shoot workflows and equipment, eliminating reliance on external vendors. Designed conversion-focused financial pitch decks for private, public, and government sector clients, including a flagship template that drives purchase decisions at an 80% conversion rate. Solely responsible for creating the Meta4 brand identity and brand guidelines across the group. Produced a digital product catalogue integrating original photography, pricing, size ranges, and contact information to empower the sales team. Mentored a junior designer in social media design and motion graphics, providing consistent feedback. Produced 2D animations and motion graphics across social and digital platforms. Managed a team of Surface Finishing Artists to deliver meticulously packaged products within tight timelines, maintain

Senior Art Director / Brand Designer at MTN Nigeria

March 1, 2022 - April 1, 2023

Produced a series of social media campaign videos that sustained audience engagement at over 60% across MTN Nigeria’s platforms. Co-created a campaign design that went viral, attracting top-tier influencers and generating over 80% social media engagement. Designed internal communications graphics for a 120-person company event, handling the full visual scope from concept to delivery independently.