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Hi, I'm Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience. Based in Lyon, I thrive on driving successful marketing strategies across multiple verticals, including eCommerce and Fintech. My journey has been about maximizing growth and optimizing performance metrics to achieve remarkable results. I love collaborating with diverse teams and leveraging data-driven insights to create impactful marketing campaigns that resonate with audiences.…Hi, I'm Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience. Based in Lyon, I thrive on driving successful marketing strategies across multiple verticals, including eCommerce and Fintech. My journey has been about maximizing growth and optimizing performance metrics to achieve remarkable results. I love collaborating with diverse teams and leveraging data-driven insights to create impactful marketing campaigns that resonate with audiences.

Zacharenia Piperaki

Marketing Strategist, Growth Marketer, Performance Marketer, +2

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Hi, I'm Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience. Based in Lyon, I thrive on driving successful marketing strategies across multiple verticals, including eCommerce and Fintech. My journey has been about maximizing growth and optimizing performance metrics to achieve remarkable results. I love collaborating with diverse teams and leveraging data-driven insights to create impactful marketing campaigns that resonate with audiences.…Hi, I'm Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience. Based in Lyon, I thrive on driving successful marketing strategies across multiple verticals, including eCommerce and Fintech. My journey has been about maximizing growth and optimizing performance metrics to achieve remarkable results. I love collaborating with diverse teams and leveraging data-driven insights to create impactful marketing campaigns that resonate with audiences.

Available to hire

Hi, I’m Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience. Based in Lyon, I thrive on driving successful marketing strategies across multiple verticals, including eCommerce and Fintech. My journey has been about maximizing growth and optimizing performance metrics to achieve remarkable results. I love collaborating with diverse teams and leveraging data-driven insights to create impactful marketing campaigns that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Media Buyer at 6-Figure Dropshipping Brand

May 31, 2025 - October 23, 2025

Led product testing strategy; identified 5 winning products. Generated 600+ sales with consistent 2.0x ROAS. Managed daily ad optimization and funnel performance.

Founder & CEO at Bear Vault

May 1, 2025 - Present

Launched and scaled a profitable niche product line via Etsy (Print-on-Demand + Education Tools). Built a complete product testing strategy to validate demand and optimize listings. Drove customer acquisition via Meta Ads with CPA below €40.

Email Marketing Manager at Greek123

February 28, 2025 - October 23, 2025

Increased email open rates to 20%+ and CTR to 2.5% via personalized flows. Built automated sequences for abandoned cart, post-purchase, and reactivation campaigns.

Lead Acquisition Manager at Time4Leads

December 31, 2024 - October 23, 2025

Developed high-converting B2B lead generation copy. Tailored lead gen strategy for international markets.

Responsable Marketing Performance at ACE Networks

October 1, 2024 - Present

Direction de la stratégie marketing multicanal incluant publicités payantes, SEO et croissance LinkedIn. Mise en œuvre de stratégies data-driven pour développer la visibilité et les conversions.

Stratège Créative & Media Buyer at Heartland Antlers

September 1, 2024 - October 1, 2024

Création publicitaire de bout en bout incluant rédaction de scripts et copies publicitaires. Direction créative stratégique permettant d'améliorer le taux d'accroche.

Stratège Créative & Consultante Social Media at Franca Vinka

September 1, 2024 - October 1, 2024

Transformation de la performance média payant, restructuration de la stratégie de ciblage et développement d'une stratégie social media complète alignée avec le positionnement de marque.

Lead Facebook Ads Copywriter at Rakun.gr

August 31, 2024 - October 23, 2025

Created direct response copy for wellness + beauty products. Increased CTR through headline testing and A/B creative optimization.

Fondatrice & CEO at Bear Vault

May 1, 2024 - Present

Lancement et scaling d'une gamme de produits de niche rentable via Etsy. Mise en place d'une stratégie complète de test produit et acquisition client.

Copywriter Facebook Ads Senior at Rakun.gr

April 1, 2024 - August 1, 2024

Création de copies à réponse directe pour produits bien-être et beauté, optimisation créative A/B.

Media Buyer at Marque Dropshipping à 6 Chiffres

February 1, 2024 - May 1, 2024

Direction de la stratégie de test produit, optimisation quotidienne des publicités et performances du funnel.

Responsable Acquisition de Leads at Time4Leads

October 1, 2023 - December 1, 2023

Développement de copies B2B à haute conversion et optimisation des funnels de conversion pour plusieurs secteurs.

Responsable Email Marketing at Greek123

October 1, 2023 - February 1, 2024

Taux d'ouverture email porté à 20%+ et création de séquences automatisées pour divers scénarios.

Fondatrice & CEO at Bear Thrift

January 1, 2018 - January 1, 2025

Création et développement d'une entreprise de vêtements vintage rentable pendant 7 ans, générant un chiffre d'affaires annuel de 10 000€ avec un budget publicitaire très efficace. Gestion complète des opérations et obtention d'une subvention gouvernementale.