Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience. Based in Lyon, I thrive on driving successful marketing strategies across multiple verticals, including eCommerce and Fintech. My journey has been about maximizing growth and optimizing performance metrics to achieve remarkable results. I love collaborating with diverse teams and leveraging data-driven insights to create impactful marketing campaigns that resonate with audiences.…Hi, I'm Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience. Based in Lyon, I thrive on driving successful marketing strategies across multiple verticals, including eCommerce and Fintech. My journey has been about maximizing growth and optimizing performance metrics to achieve remarkable results. I love collaborating with diverse teams and leveraging data-driven insights to create impactful marketing campaigns that resonate with audiences.

Zacharenia Piperaki

Marketing Strategist, Growth Marketer, Performance Marketer, +2





Hi, I'm Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience. Based in Lyon, I thrive on driving successful marketing strategies across multiple verticals, including eCommerce and Fintech. My journey has been about maximizing growth and optimizing performance metrics to achieve remarkable results. I love collaborating with diverse teams and leveraging data-driven insights to create impactful marketing campaigns that resonate with audiences.…Hi, I'm Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience. Based in Lyon, I thrive on driving successful marketing strategies across multiple verticals, including eCommerce and Fintech. My journey has been about maximizing growth and optimizing performance metrics to achieve remarkable results. I love collaborating with diverse teams and leveraging data-driven insights to create impactful marketing campaigns that resonate with audiences.

Available to hire

Hi, I’m Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience. Based in Lyon, I thrive on driving successful marketing strategies across multiple verticals, including eCommerce and Fintech. My journey has been about maximizing growth and optimizing performance metrics to achieve remarkable results. I love collaborating with diverse teams and leveraging data-driven insights to create impactful marketing campaigns that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder & CEO at Bear Vault

May 1, 2025 - Present

Launched and scaled a profitable niche product line via Etsy (Print-on-Demand + Education Tools). Built a complete product testing strategy to validate demand and optimize listings. Drove customer acquisition via Meta Ads with CPA below €40.

Media Buyer at 6-Figure Dropshipping Brand

May 31, 2025 - October 23, 2025

Led product testing strategy; identified 5 winning products. Generated 600+ sales with consistent 2.0x ROAS. Managed daily ad optimization and funnel performance.

Email Marketing Manager at Greek123

February 28, 2025 - October 23, 2025

Increased email open rates to 20%+ and CTR to 2.5% via personalized flows. Built automated sequences for abandoned cart, post-purchase, and reactivation campaigns.

Lead Acquisition Manager at Time4Leads

December 31, 2024 - October 23, 2025

Developed high-converting B2B lead generation copy. Tailored lead gen strategy for international markets.

Lead Facebook Ads Copywriter at Rakun.gr

August 31, 2024 - October 23, 2025

Created direct response copy for wellness + beauty products. Increased CTR through headline testing and A/B creative optimization.

Fondatrice & CEO at Bear Thrift

January 1, 2018 - January 1, 2025

Création et développement d'une entreprise de vêtements vintage rentable pendant 7 ans, générant un chiffre d'affaires annuel de 10 000€ avec un budget publicitaire très efficace. Gestion complète des opérations et obtention d'une subvention gouvernementale.

Responsable Marketing Performance at ACE Networks

October 1, 2024 - Present

Direction de la stratégie marketing multicanal incluant publicités payantes, SEO et croissance LinkedIn. Mise en œuvre de stratégies data-driven pour développer la visibilité et les conversions.

Stratège Créative & Consultante Social Media at Franca Vinka

September 1, 2024 - October 1, 2024

Transformation de la performance média payant, restructuration de la stratégie de ciblage et développement d'une stratégie social media complète alignée avec le positionnement de marque.

Stratège Créative & Media Buyer at Heartland Antlers

September 1, 2024 - October 1, 2024

Création publicitaire de bout en bout incluant rédaction de scripts et copies publicitaires. Direction créative stratégique permettant d'améliorer le taux d'accroche.

Fondatrice & CEO at Bear Vault

May 1, 2024 - Present

Lancement et scaling d'une gamme de produits de niche rentable via Etsy. Mise en place d'une stratégie complète de test produit et acquisition client.

Media Buyer at Marque Dropshipping à 6 Chiffres

February 1, 2024 - May 1, 2024

Direction de la stratégie de test produit, optimisation quotidienne des publicités et performances du funnel.

Responsable Email Marketing at Greek123

October 1, 2023 - February 1, 2024

Taux d'ouverture email porté à 20%+ et création de séquences automatisées pour divers scénarios.

Responsable Acquisition de Leads at Time4Leads

October 1, 2023 - December 1, 2023

Développement de copies B2B à haute conversion et optimisation des funnels de conversion pour plusieurs secteurs.

Copywriter Facebook Ads Senior at Rakun.gr

April 1, 2024 - August 1, 2024

Création de copies à réponse directe pour produits bien-être et beauté, optimisation créative A/B.