Zacharenia Piperaki
Hi, I'm Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience.
About
Hi, I’m Zacharenia, a passionate Growth and Marketing Performance specialist with over 7 years of entrepreneurial experience. Based in Lyon, I thrive on driving successful marketing strategies across multiple verticals, including eCommerce and Fintech. My journey has been about maximizing growth and optimizing performance metrics to achieve remarkable results. I love collaborating with diverse teams and leveraging data-driven insights to create impactful marketing campaigns that resonate with audiences.
- 8 years' experience
- Joined October 2025
Industry experience
- Retail
- Software & Internet
- Media & Entertainment
Work experience· 14 roles
Led product testing strategy; identified 5 winning products. Generated 600+ sales with consistent 2.0x ROAS. Managed daily ad optimization and funnel performance.
Launched and scaled a profitable niche product line via Etsy (Print-on-Demand + Education Tools). Built a complete product testing strategy to validate demand and optimize listings. Drove customer acquisition via Meta Ads with CPA below €40.
Increased email open rates to 20%+ and CTR to 2.5% via personalized flows. Built automated sequences for abandoned cart, post-purchase, and reactivation campaigns.
Education
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