Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a dynamic digital advertising professional with a decade of experience in in-platform and client strategy. I specialize in holistic digital strategy, designing world-class campaigns, and driving measurable results for brands. I’ve built robust digital media strategies for seven- and eight-figure brands across auto, CPG, retail, tech, and grocery. I’m an experienced team leader who loves delivering value and solving business problems through digital marketing. I thrive on cross-functional collaboration, guiding campaigns from strategy to execution, and continuously optimizing for better performance. Building strong executive relationships and driving efficient operations are central to my approach, and I’m dedicated to helping clients grow by leveraging data-driven insights and innovative digital solutions.…I’m a dynamic digital advertising professional with a decade of experience in in-platform and client strategy. I specialize in holistic digital strategy, designing world-class campaigns, and driving measurable results for brands. I’ve built robust digital media strategies for seven- and eight-figure brands across auto, CPG, retail, tech, and grocery. I’m an experienced team leader who loves delivering value and solving business problems through digital marketing. I thrive on cross-functional collaboration, guiding campaigns from strategy to execution, and continuously optimizing for better performance. Building strong executive relationships and driving efficient operations are central to my approach, and I’m dedicated to helping clients grow by leveraging data-driven insights and innovative digital solutions.

Zack Stern

Digital Marketer, Social Media Freelancer, PPC Manager, +2





I’m a dynamic digital advertising professional with a decade of experience in in-platform and client strategy. I specialize in holistic digital strategy, designing world-class campaigns, and driving measurable results for brands. I’ve built robust digital media strategies for seven- and eight-figure brands across auto, CPG, retail, tech, and grocery. I’m an experienced team leader who loves delivering value and solving business problems through digital marketing. I thrive on cross-functional collaboration, guiding campaigns from strategy to execution, and continuously optimizing for better performance. Building strong executive relationships and driving efficient operations are central to my approach, and I’m dedicated to helping clients grow by leveraging data-driven insights and innovative digital solutions.…I’m a dynamic digital advertising professional with a decade of experience in in-platform and client strategy. I specialize in holistic digital strategy, designing world-class campaigns, and driving measurable results for brands. I’ve built robust digital media strategies for seven- and eight-figure brands across auto, CPG, retail, tech, and grocery. I’m an experienced team leader who loves delivering value and solving business problems through digital marketing. I thrive on cross-functional collaboration, guiding campaigns from strategy to execution, and continuously optimizing for better performance. Building strong executive relationships and driving efficient operations are central to my approach, and I’m dedicated to helping clients grow by leveraging data-driven insights and innovative digital solutions.

Available to hire

I’m a dynamic digital advertising professional with a decade of experience in in-platform and client strategy. I specialize in holistic digital strategy, designing world-class campaigns, and driving measurable results for brands. I’ve built robust digital media strategies for seven- and eight-figure brands across auto, CPG, retail, tech, and grocery. I’m an experienced team leader who loves delivering value and solving business problems through digital marketing.

I thrive on cross-functional collaboration, guiding campaigns from strategy to execution, and continuously optimizing for better performance. Building strong executive relationships and driving efficient operations are central to my approach, and I’m dedicated to helping clients grow by leveraging data-driven insights and innovative digital solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Director of Performance at Cossette Media

June 1, 2024 - November 1, 2025

Oversaw holistic digital marketing performance, measurement and strategy across channels, managing an annual budget of $50M-$60M. Led strategic planning and execution of digital campaigns, driving full-funnel strategies to address business KPIs and deliver measurable outcomes. Built and maintained executive-level relationships across Tier 1 and Tier 2 auto business, coordinating cross-functional teams and external agencies to improve workflow and operational efficiency. Implemented process updates that yielded 5-10% faster go-to-market timing, increasing in-market time for client offers. Directed Cross-Tier work streams to grow Tier 2 auto dealer acquisition pipelines, achieving YoY lead growth of 8% as of Nov 2025. Led website migration and ongoing test-and-learn programs (A/B testing, UX/UI improvements) to optimize the purchase journey.

Account Director at Carat Canada

March 1, 2022 - March 1, 2024

Led a team of 8 marketers in planning, developing, and executing digital campaigns with an annual budget between $30M-$40M. Owned client strategy, managed workflow, and delivered against business outcomes. Built and maintained relationships with senior stakeholders and brand managers, while driving cross-functional collaboration with retailers to plan in-store activations with grocery partners. Managed agency and vendor partnerships to unlock premium opportunities and drive YoY growth in spend and performance.

Digital Marketing Manager at Accenture Canada

March 1, 2019 - March 1, 2022

Executed cross-channel marketing campaigns to drive growth in customer engagement and sales. Developed global media strategies for Google O&O products, forecasting impact on Google’s business. Planned and managed a global SEM campaign across 60 markets, generating over 1M clicks for virtual learning resources during the Covid period. Delivered 10-15% QoQ user growth across multiple lines of business with 80-85% retention in major markets. Orchestrated a ~$10M Black Friday/Cyber Monday 2021 campaign for a major retailer, delivering $50M in revenue and exceeding client expectations by 25%.

Performance Strategy Lead at iProspect Canada

March 1, 2017 - March 1, 2019

Initially hired as a paid media specialist and promoted through several roles to lead a portfolio of 12 clients. Built and scaled digital strategies and campaign executions across key holidays, increasing in-market sales for Lindt Canada by 22% across Valentine’s Day, Easter, Halloween, and Christmas. Executed large-scale campaigns (e.g., 4M impressions in GTA for Shiseido Nuit Blanche activation) with strong cost efficiency.

Account Coordinator at Performics Canada

May 1, 2016 - March 1, 2017

Supported planning, execution, and optimization of SEM campaigns for clients across retail, apparel, gaming, and tech. Managed 5 client campaigns across Google and Bing, driving incremental website traffic, improved click-through rates, and efficient CPCs.