Zain Imtiaz

Responsible for managing marketing campaigns across SEM, SMM, Email, and SEO. Scaled ROAS up to 6–8x across multi-channel campaigns Grew annual revenue by 40% with targeted sales and marketing strategy. Oversaw planning and execution of targeted sales and marketing strategies. Implemented analytics tools, enhancing performance tracking capabilities. Evaluated Google Ads campaigns against ROI and KPI targets and identified opportunities for further growth and improvement. Improved end-to-end customer journey by identifying critical conversion and drop-off points, adapting the onboarding process accordingly. Integrated HubSpot marketing automation into the customer onboarding process. Built and led creative and sales teams across hospitality and real estate.

Responsible for communicating with the development team & copywriters to ensure SEO best practices. Handled more than 3 US-based E-commerce sites at a time and supervised other team projects. Trying out new things by doing A/B testing and proposing new platforms to the client. Develop media relations to reach targeted outlets for maximum guest post conversions. Provided management and leadership expertise to coordinate sales efforts, leading a successful, engaged, and motivated team to exceed departmental goals by 15%. Established affiliate marketing initiatives to access new audiences, bringing in additional product sales. Refined and implemented processes to amplify lead generation and qualification. Calculated ROI to evaluate the efficacy of marketing campaigns. Used multi-source data to determine sales and delivery terms for products and services. Coordinated promotional campaigns across multiple channels to engage target audiences. Improved visibility and brand awareness by developing creative, engaging advertising campaigns.

Strategy and planning for projects across all performance mediums. Point of contact for all the clients. Worked on the performance side of the business across all the clients with respect to leads, sales, and ROI. Responsible for the growth of Amazon Affiliate Websites & Services Websites, including all aspects of on-page and off-page SEO. Managed team of experts to reach the monthly quota for backlinks and on-page goals as per pre defined strategy. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Leveraged market and competitor data to identify market opportunities and gaps