Zain Sarfaraz

Available to hire

I am a dedicated SEO specialist with 4 years of experience in enhancing online visibility and driving organic traffic growth.

About

I am a dedicated SEO specialist with 4 years of experience in enhancing online visibility and driving organic traffic growth. I have a strong proficiency in on-page and off-page optimization, keyword research, and data-driven decision-making. My passion lies in improving search engine rankings and delivering measurable results that help optimize digital presence.

I enjoy collaborating with cross-functional teams and staying updated with the latest industry trends and search engine algorithms to refine SEO tactics. I also take pride in training internal teams and developing local SEO strategies to boost regional visibility.

  • 5 years' experience
  • Joined July 2025

Languages

  • EnglishAdvanced
  • GermanBeginner

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Education
  • Other

Work experience· 8 roles

Senior SEO Executive · Creatif SoftNov 2024 – Jul 2025 · 9 mos

Collaborated with cross-functional teams for aligned SEO strategies. Used advanced SEO tools to monitor and adjust website performance. Conducted A/B testing and data analysis for refined SEO tactics. Stayed updated on industry trends and search engine algorithms. Created and presented SEO reports highlighting improvements and ROI. Provided SEO training to internal teams for awareness. Managed and tracked KPIs to measure SEO success. Developed local SEO strategies for regional visibility. Collaborated with web developers for technical SEO best practices. Performed competitor analysis for SEO insights.

Senior SEO Executive · Creatif SoftNov 2024 – Jul 2025 · 9 mos

Collaborated with cross-functional teams to align SEO strategies; used advanced SEO tools to monitor and adjust website performance; conducted A/B testing and data analysis for refining SEO tactics; stayed updated on industry trends and search engine algorithms; created and presented SEO reports highlighting improvements and ROI; provided SEO training to internal teams; managed and tracked KPIs to measure SEO success; developed local SEO strategies for regional visibility; collaborated with web developers for technical SEO best practices; performed competitor analysis for SEO insights.

Senior SEO Executive · Alfonick InternationalJun 2023 – Jul 2025 · 2 yrs 2 mos

Managed ON Page and OFF Page aspects of assigned projects. Conducted Backlinks Creation to enhance SEO. Researched and executed Guest Post opportunities. Conducted Keywords Research for SEO optimization. Managed Social Media Accounts to bolster online presence. Performed Site Audits using tools like Ahrefs and Search Console. Created SEO-optimized Content to boost rankings. Developed and Implemented SEO Strategies. Recommended and Implemented SEO Improvements for better performance.

Senior SEO Executive · Alfonick InternationalJun 2023 – Jul 2025 · 2 yrs 2 mos
SEO Executive · Digital GraphiksJul 2020 – Jul 2025 · 5 yrs 1 mo
SEO Executive · Digital GraphiksJul 2020 – Jul 2025 · 5 yrs 1 mo
SEO Link Builder · Hazir TechMar 2020 – Jul 2025 · 5 yrs 5 mos
SEO Link Builder · Hazir TechMar 2020 – Jul 2025 · 5 yrs 5 mos

Education

Master · NED University2021 – 2023
Bachelor · Sir Syed University of Engineering & Technology2017 – 2021
Master · NED University2021 – 2023
Bachelor · Sir Syed University of Engineering & Technology2017 – 2021

Certifications and awards· 14

Google Analytics for Beginners - Google2022
Fundamentals of Digital Marketing - Google2020
Search Engine Optimization (SEO) - DigiSkills.pk2020
WordPress - DigiSkills.pk2019

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