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PR Lead | 9 Years in Creative Industries An exceptional communicator with a proven record of distilling complex ideas into clear and impactful stories, crafting pitch-ready content, and leading high-profile campaigns. Adept and flexible in conducting research across diverse industries, leveraging insights to inform strategy, storytelling, and media engagement while driving brand visibility and audience connection. Currently seeking remote opportunities to continue self-directed creative development for a career transition. Key Strengths: - Strategic storytelling and media relations - High-impact campaign planning and execution - Cross-industry research and insight development - Stakeholder engagement and brand positioning - Leadership of cross-functional teams…PR Lead | 9 Years in Creative Industries An exceptional communicator with a proven record of distilling complex ideas into clear and impactful stories, crafting pitch-ready content, and leading high-profile campaigns. Adept and flexible in conducting research across diverse industries, leveraging insights to inform strategy, storytelling, and media engagement while driving brand visibility and audience connection. Currently seeking remote opportunities to continue self-directed creative development for a career transition. Key Strengths: - Strategic storytelling and media relations - High-impact campaign planning and execution - Cross-industry research and insight development - Stakeholder engagement and brand positioning - Leadership of cross-functional teams

Zanoobia Butt

PR Freelancer, Creative Producer, Brand Strategist

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PR Lead | 9 Years in Creative Industries An exceptional communicator with a proven record of distilling complex ideas into clear and impactful stories, crafting pitch-ready content, and leading high-profile campaigns. Adept and flexible in conducting research across diverse industries, leveraging insights to inform strategy, storytelling, and media engagement while driving brand visibility and audience connection. Currently seeking remote opportunities to continue self-directed creative development for a career transition. Key Strengths: - Strategic storytelling and media relations - High-impact campaign planning and execution - Cross-industry research and insight development - Stakeholder engagement and brand positioning - Leadership of cross-functional teams…PR Lead | 9 Years in Creative Industries An exceptional communicator with a proven record of distilling complex ideas into clear and impactful stories, crafting pitch-ready content, and leading high-profile campaigns. Adept and flexible in conducting research across diverse industries, leveraging insights to inform strategy, storytelling, and media engagement while driving brand visibility and audience connection. Currently seeking remote opportunities to continue self-directed creative development for a career transition. Key Strengths: - Strategic storytelling and media relations - High-impact campaign planning and execution - Cross-industry research and insight development - Stakeholder engagement and brand positioning - Leadership of cross-functional teams

Available to hire

London, United Kingdom

PR Lead | 9 Years in Creative Industries

An exceptional communicator with a proven record of distilling complex ideas into clear and impactful stories, crafting pitch-ready content, and leading high-profile campaigns.

Adept and flexible in conducting research across diverse industries, leveraging insights to inform strategy, storytelling, and media engagement while driving brand visibility and audience connection.

Currently seeking remote opportunities to continue self-directed creative development for a career transition.

Key Strengths:

Strategic storytelling and media relations
High-impact campaign planning and execution
Cross-industry research and insight development
Stakeholder engagement and brand positioning
Leadership of cross-functional teams

Skills

Script

Branding

Experience Level

Script

Expert

Branding

Expert

Language

Arabic

Beginner

Work Experience

Senior Creative Producer & PR Lead at Harvest Digital Ltd

November 1, 2021 - December 1, 2022

Strategic Cultural Impact: Developed political analysis and strategy to support art and activism, building networks among high-profile artists, activists, journalists, and filmmakers, and elevating critical cultural and political dialogue. Media and Narrative Influence: Applied political analysis and PR strategy to photography projects, shaping media coverage, interviews, and podcast storytelling to broaden the reach and influence of socially engaged work. Artistic Production & Research Leadership: Led research and creative development for an Art House documentary, contributing to scriptwriting, storyboarding, editing, and direction.

Digital PR and Creative Strategist at Harvest Digital Ltd

December 1, 2022 - May 1, 2024

Led research, concept development, and full-cycle creative campaigns for high-profile clients. Translated interdisciplinary insights into narrative-driven campaigns that bridged academic research, current affairs, and popular culture across health, finance, fashion, lifestyle, wellbeing, and culture. Identified culturally relevant topics and societal trends weekly, crafting stories structured around a problem–evidence–solution framework grounded in original research and data.