I’m a UX/UI designer and creative technologist with a background in communication design and front-end development. I’m passionate about designing inclusive, human-centered digital experiences supported by AI—balancing aesthetics, usability, and strategy. I work across design systems, branding, and interactive web design, turning complex ideas into cohesive user experiences. I enjoy collaborating closely with teams to translate client visions into clear visual language and functional interfaces.

Zarah Yaqub

I’m a UX/UI designer and creative technologist with a background in communication design and front-end development. I’m passionate about designing inclusive, human-centered digital experiences supported by AI—balancing aesthetics, usability, and strategy. I work across design systems, branding, and interactive web design, turning complex ideas into cohesive user experiences. I enjoy collaborating closely with teams to translate client visions into clear visual language and functional interfaces.

Available to hire

I’m a UX/UI designer and creative technologist with a background in communication design and front-end development. I’m passionate about designing inclusive, human-centered digital experiences supported by AI—balancing aesthetics, usability, and strategy.

I work across design systems, branding, and interactive web design, turning complex ideas into cohesive user experiences. I enjoy collaborating closely with teams to translate client visions into clear visual language and functional interfaces.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Work Experience

Freelance Designer
January 1, 2025 - Present
Created design solutions to translate and execute client visions. Developed a comprehensive design system for Strata G Consulting Group to ensure visual consistency across platforms. Produced brand language, presentations, and design assets to support clear and cohesive communication. Built social media graphics and creative assets for Shado to strengthen digital presence and increase engagement across platforms.
User Experience Consultant at Teesquare
December 1, 2022 - March 31, 2023
Led UX/UI improvement through user testing initiatives to evaluate app performance, usability, and engagement. Diagnosed and resolved UX/UI issues across multiple devices, providing data-driven recommendations to enhance overall user experience and accessibility. Also contributed to early literacy content creation and digitization efforts for worksheets and related materials.
Social Media Manager at Sanam Jung
June 1, 2022 - December 31, 2022
Collaborated with Sanam Jung and her team to manage and update social media presence across Instagram, Wikipedia, and YouTube. Monitored and analyzed engagement metrics to evaluate content effectiveness across platforms. Created showreel and portfolio content to support future promotions and acting endeavors.
Intern (User Experience / Digital Content) at Teesquare
June 1, 2018 - August 31, 2018
Created digital content for early literacy development. Supported the digitization of worksheets and other educational materials. Consulted on app design and overall user experience for Team Taleem, assisting with UX and content workflow.

Education

Master’s of Professional Studies (MPS) - Communication Design at The New School - Parsons School of Design
January 1, 2024 - January 1, 2026
Bachelor of Arts (BA) - Communication Design at Habib University
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Non-Profit Organization