Available to hire
Hi, I’m Zainab Abdullahi, a Digital Marketing Specialist focused on helping brands grow online. I specialize in social media growth, content strategy, lead generation, SEO, and WordPress marketing systems.
I’m passionate about creating data-driven, conversion-focused content and sustainable marketing programs. I thrive in independent remote work within fast-paced environments, developing content calendars, executing outreach campaigns, and optimizing digital assets to drive engagement and high-quality client leads.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Lead Generator (Freelance) at Ann Digital District
September 1, 2025 - PresentGenerate high-quality leads for business owners through digital marketing strategies. Conduct keyword research and optimize content for search visibility. Support website improvements to enhance user experience and conversions. Assist in tracking performance using analytics tools. Collaborate with the digital marketing team to improve campaign results.
Product Designer Intern (UI/UX) at CoLab Innovation Hub, Kaduna
September 1, 2023 - February 1, 2024Designed user-centered wireframes and prototypes using Figma and Canva to support conversion-focused digital experiences. Applied usability, accessibility, and user journey principles to improve website UI structure, engagement, and lead conversion. Collaborated within design systems to translate business goals into intuitive digital interfaces used in websites and digital products.
Web Development Intern at Spantrix
September 1, 2022 - March 1, 2023Developed and maintained responsive WordPress websites using CSS, supporting SEO-friendly structure and mobile optimization. Collaborated with designers and digital teams to implement UI/UX improvements that enhanced user experience and website performance. Supported front-end updates, layout optimization, and content implementation aligned with digital marketing objectives.
Founder & Digital Lead at DocLynx Services
January 1, 2024 - PresentDeveloped and executed digital marketing strategies to increase online visibility and engagement. Created SEO-driven content calendars and blog content to support organic growth. Built landing pages and conversion funnels aligned with customer journeys. Managed website content updates and marketing assets. Analyzed performance data to improve conversions and campaign effectiveness.
Product Designer Intern (UI/UX) at CoLab Innovation Hub
September 1, 2023 - February 1, 2024Designed wireframes and layouts supporting marketing goals and conversion optimization. Improved user journeys and content presentation to enhance engagement. Applied usability principles to strengthen digital marketing performance.
Education
Bachelor of Medical Laboratory Science at Bayero University Kano
January 11, 2030 - January 1, 2019Professional Diploma in WordPress Website Development and Search Engine Optimization at Digital Marketing Skills Institute
November 1, 2025 - February 27, 2026Professional Diploma in Digital Marketing at Digital Marketing Skills Institute
January 11, 2030 - January 1, 2026Bachelor of Medical Laboratory Science at Bayero University Kano
January 11, 2030 - January 1, 2019Professional Diploma in Digital Marketing at Digital Marketing Skills Institute
January 11, 2030 - January 1, 2026Bachelor of Medical Laboratory Science at Bayero University Kano
January 11, 2030 - January 1, 2019Qualifications
WordPress & SEO Specialist Course
November 1, 2024 - January 20, 2026Virtual Assistance Mastery Program
February 1, 2025 - May 1, 2025Millionaire Squad
February 1, 2025 - May 1, 2025WordPress & SEO Specialist
November 1, 2024 - January 27, 2026Virtual Assistance Mastery Program
January 11, 2030 - January 27, 2026Digital Marketing Professional
January 11, 2030 - January 27, 2026Branding & Marketing
January 11, 2030 - March 4, 2026Virtual Assistance Mastery Program
January 11, 2030 - March 4, 2026Branding & Marketing — Agility Africa Foundation
January 11, 2030 - April 1, 2026WordPress & SEO Specialist — Digital Marketing Skills Institute
January 11, 2030 - April 1, 2026Virtual Assistance Mastery Program — Millionaire Squad
January 11, 2030 - April 1, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment
I developed a full-blown WordPress website using Elementor and Starter template. The website has the Home, About Us, Contact and Blog pages, all of which are optimized with the relevant keywords to boost search engine ranking.
Website://doclynxservices.com.ng
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