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I am Amanda Z. Lewis, a design/innovation/color/branding/product creation expert with over 22 years of experience in apparel. I help elevate current and new product lines and visions through color theory, branding, and innovative thinking. My career includes leading global design initiatives for Adidas as Global Design Director/Innovation Lead_Phone details not available. Sign in: https://www.twine.net/signup_), driving a team of 10 designers, developing brand guidelines, and guiding concept-to-production. Since 2014 I have freelanced with 20+ brands across San Diego, LA, and OC, delivering rebranding, ecommerce, website design, packaging, apparel design, and identity overhauls. I have also held roles at Puma, revamping branding guidelines and digital assets to ensure cohesive creative direction.…I am Amanda Z. Lewis, a design/innovation/color/branding/product creation expert with over 22 years of experience in apparel. I help elevate current and new product lines and visions through color theory, branding, and innovative thinking. My career includes leading global design initiatives for Adidas as Global Design Director/Innovation Lead_Phone details not available. Sign in: https://www.twine.net/signup_), driving a team of 10 designers, developing brand guidelines, and guiding concept-to-production. Since 2014 I have freelanced with 20+ brands across San Diego, LA, and OC, delivering rebranding, ecommerce, website design, packaging, apparel design, and identity overhauls. I have also held roles at Puma, revamping branding guidelines and digital assets to ensure cohesive creative direction.

Amanda Z. Lewis

Designer, Creative Director, Brand Designer, +2

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I am Amanda Z. Lewis, a design/innovation/color/branding/product creation expert with over 22 years of experience in apparel. I help elevate current and new product lines and visions through color theory, branding, and innovative thinking. My career includes leading global design initiatives for Adidas as Global Design Director/Innovation Lead_Phone details not available. Sign in: https://www.twine.net/signup_), driving a team of 10 designers, developing brand guidelines, and guiding concept-to-production. Since 2014 I have freelanced with 20+ brands across San Diego, LA, and OC, delivering rebranding, ecommerce, website design, packaging, apparel design, and identity overhauls. I have also held roles at Puma, revamping branding guidelines and digital assets to ensure cohesive creative direction.…I am Amanda Z. Lewis, a design/innovation/color/branding/product creation expert with over 22 years of experience in apparel. I help elevate current and new product lines and visions through color theory, branding, and innovative thinking. My career includes leading global design initiatives for Adidas as Global Design Director/Innovation Lead_Phone details not available. Sign in: https://www.twine.net/signup_), driving a team of 10 designers, developing brand guidelines, and guiding concept-to-production. Since 2014 I have freelanced with 20+ brands across San Diego, LA, and OC, delivering rebranding, ecommerce, website design, packaging, apparel design, and identity overhauls. I have also held roles at Puma, revamping branding guidelines and digital assets to ensure cohesive creative direction.

Available to hire

I am Amanda Z. Lewis, a design/innovation/color/branding/product creation expert with over 22 years of experience in apparel. I help elevate current and new product lines and visions through color theory, branding, and innovative thinking.

My career includes leading global design initiatives for Adidas as Global Design Director/Innovation Lead_Phone details not available. Sign in: https://www.twine.net/signup_), driving a team of 10 designers, developing brand guidelines, and guiding concept-to-production. Since 2014 I have freelanced with 20+ brands across San Diego, LA, and OC, delivering rebranding, ecommerce, website design, packaging, apparel design, and identity overhauls. I have also held roles at Puma, revamping branding guidelines and digital assets to ensure cohesive creative direction.

Skills

Experience Level

Expert

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Expert

Work Experience

Global Design Director / Innovation Lead at adidas

January 1, 2004 - December 31, 2014

Led a team of 10 designers across concept-to-production for global apparel lines; drove innovation, color and graphics; developed brand guidelines, seasonal design theories, and presentations. Oversaw color strategies, graphics, and overseas production; applied AI prompting/image generation to accelerate ideation; created and sold 4 brands.

Design & Branding Consultation and Freelancing at Various

December 1, 2014 - Present

Independent designer helping 20+ brands in San Diego, LA & OC with re-branding, ecommerce, website design, menu/booklet design, product design, marketing & packaging design, apparel/soft goods design, costume design, album cover design, and complete identity overhauls to stay relevant and exciting.