I’m a hybrid technical lead with 20+ years of experience building, designing, and leading digital products across agencies, in-house teams, and freelance environments.
My core strength is bridging technology, UX, and business needs. I work hands-on with code while also owning planning, prioritization, and stakeholder communication – ensuring ideas move efficiently from concept to production.
I’ve spent my career evolving from graphic design into full-stack web development and digital leadership. This gives me a strong product mindset: I care not just about how things are built, but why they’re built and the value they create for users and organizations.
Today, I work as a Senior Digital Lead, combining:
Technical leadership and architectural decision-making
Full-stack web development (PHP, JavaScript, SQL, WordPress)
UX/UI strategy and conversion-focused design
Agile delivery, sprint planning, and DevOps collaboration
SEO, analytics, and data-informed optimization
I thrive in roles where I can take ownership, solve complex problems, and collaborate closely with developers, designers, and business stakeholders. I’m equally comfortable hands-on in the codebase and facilitating alignment across teams.
I’m motivated by building scalable, maintainable solutions, improving user experience, and helping teams deliver high-quality digital products with clarity and purpose.
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