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I create campaigns where performance meets poetry. With over 15 years in digital storytelling, I've built brand voices, UGC systems, and creative testing frameworks across 100+ campaigns. From wellness and fashion to SaaS and tourism, I craft hooks, concepts, and content that scale with heart. I've helped brands grow through story-first strategy across Meta, TikTok, and YouTube, and trained over 4,000 professionals in content marketing, brand voice, and digital storytelling. I’m passionate about blending creativity with performance to deliver meaningful campaigns.…I create campaigns where performance meets poetry. With over 15 years in digital storytelling, I've built brand voices, UGC systems, and creative testing frameworks across 100+ campaigns. From wellness and fashion to SaaS and tourism, I craft hooks, concepts, and content that scale with heart. I've helped brands grow through story-first strategy across Meta, TikTok, and YouTube, and trained over 4,000 professionals in content marketing, brand voice, and digital storytelling. I’m passionate about blending creativity with performance to deliver meaningful campaigns.

Zeeshan Shaukat

Content Strategist, Performance Marketer, Social Media Freelancer, +4

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I create campaigns where performance meets poetry. With over 15 years in digital storytelling, I've built brand voices, UGC systems, and creative testing frameworks across 100+ campaigns. From wellness and fashion to SaaS and tourism, I craft hooks, concepts, and content that scale with heart. I've helped brands grow through story-first strategy across Meta, TikTok, and YouTube, and trained over 4,000 professionals in content marketing, brand voice, and digital storytelling. I’m passionate about blending creativity with performance to deliver meaningful campaigns.…I create campaigns where performance meets poetry. With over 15 years in digital storytelling, I've built brand voices, UGC systems, and creative testing frameworks across 100+ campaigns. From wellness and fashion to SaaS and tourism, I craft hooks, concepts, and content that scale with heart. I've helped brands grow through story-first strategy across Meta, TikTok, and YouTube, and trained over 4,000 professionals in content marketing, brand voice, and digital storytelling. I’m passionate about blending creativity with performance to deliver meaningful campaigns.

Available to hire

I create campaigns where performance meets poetry. With over 15 years in digital storytelling, I’ve built brand voices, UGC systems, and creative testing frameworks across 100+ campaigns. From wellness and fashion to SaaS and tourism, I craft hooks, concepts, and content that scale with heart.

I’ve helped brands grow through story-first strategy across Meta, TikTok, and YouTube, and trained over 4,000 professionals in content marketing, brand voice, and digital storytelling. I’m passionate about blending creativity with performance to deliver meaningful campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Hindi

Fluent

Panjabi, Punjabi

Advanced

Arabic

Beginner

Persian

Beginner

Sindhi

Beginner

Work Experience

Director, Undergrad Programs | Senior Faculty | Brand Head at University of Management and Technology

January 1, 2024 - July 29, 2025

Led 3x growth in enrollments through student-led branded content via strategic storytelling formats, hybrid degree innovation, and national branding. Designed and led Pakistan’s first Digital, Entrepreneurship & Retail Marketing undergrad tracks + HBS/Coursera integrations. Managed rebranding with creativity across prospectus, signage, billboards, and digital environments. Trained 4,000+ students and professionals in creative communication and digital fluency.

Co-Founder | CMO | Creative Director at BlueCubes

January 1, 2024 - July 29, 2025

Co-led an award-winning agency with 80+ multi-platform campaigns across tech, fashion, DTC, wellness, real estate, hospitality, and FMCG. Achieved 40% faster testing velocity with modular hooks and scripting workflows. Trained creative teams in brand voice, storytelling, and funnel-based strategy. Built UGC toolkits, brand libraries, and content playbooks for scaling across platforms. Directed creative systems for $6M+ in ad spend on Meta, TikTok, and Google.

Founder | Creative Head | Head of Strategy at PulseWave

January 1, 2024 - Present

Led a full-service agency managing campaigns for 30+ brands with over $2M in ad spend across DTC, SaaS, lifestyle, F&B, tourism, wellness, education, and real estate sectors. Delivered full-funnel paid media, content strategy, and AI creative systems. Led UGC, hooks, and branded content development across TikTok, Meta, and YouTube. Focused on storytelling, testing, and scalable ad systems with 30%+ efficiency gains.